Top Producer review

Top Producer leans on MLS data more than most CRMs here. Its Pro plan, listed at $179 per user per month, includes Market Snapshot branded reports built from MLS data, automated SMS and email lead response, built-in transaction management and MLS integration with more than 320 boards. The feature list covers unlimited contacts, leads and transactions, a customizable sales pipeline, unlimited SMS, two-way email and calendar sync with Google, Microsoft and Apple, dynamic workflows, commission tracking and email open and click tracking. Pro + Leads, from $479 per month, adds social leads, and Pro + Farming, from $599, adds AI-powered farm targeting and multi-channel marketing. Team bundles cost $399 for up to 5 users, $699 for 10 and $1,199 for 25, which brings the per-seat price down sharply. The single-user price is the highest here, and websites are a separate add-on. For agents who sell with market reports and farm a neighborhood, the MLS tools justify a look.

Who it is for

Agents who want branded MLS market reports and farming tools built into the CRM.

Price

Pro from $179 per user per month; Pro Teams 5 $399 per month for up to 5 users.

$179 per user / month
Quoted from the vendor pricing page on November 6, 2026.

Key features

• Market Snapshot branded reports with MLS data
• Automated SMS and email lead response
• Built-in transaction management and commission tracking
• MLS integration with 320+ boards
• Unlimited contacts, leads, transactions and SMS messages

Strengths and weaknesses

• Strength: MLS data powers branded reports for clients
• Strength: Team bundles for 5, 10 and 25 users
• Strength: Optional leads and AI-powered farming plans
• Weakness: Highest per-user entry price on this list
• Weakness: Leads and farming plans start at $479 and $599 per month
• Weakness: Website is a separate $35 per user add-on

Key facts

• Plans: Pro $179 per user; Pro + Leads from $479; Pro + Farming from $599 per month
• Teams: Pro Teams 5 $399, Teams 10 $699, Teams 25 $1,199 per month
• MLS coverage: Integration with 320+ boards

Where it ranks

Top Producer is No. 10 in our Best CRM for Real Estate Agents verdict.