Wicked Reports review

Wicked Reports is aimed at ecommerce and subscription brands where the first purchase is only part of the revenue a channel brings in. Its central feature is lifetime lookback and look-forward, so a sale or renewal months later can still be credited to the campaign that first brought the customer, and cohort and LTV reports show which channels produce valuable customers. Measure costs $499 a month for brands with up to $2.5 million in annual revenue and includes FunnelVision views and standard ad, cart and CRM integrations. Scale at $699 adds API integrations and currency conversion, and Maximize at $999 bundles 5 Forces AI, Advanced Signal for Meta CAPI, custom conversions and Amazon revenue. Those two features cost $199 a month each as add-ons on lower plans. Prices rise with revenue band, and the product is less suited to B2B account-based reporting than the tools ranked above it.

Who it is for

Ecommerce and subscription brands whose customers buy again over months and who want LTV-based ad decisions.

Price

Measure from $499 per month for brands under $2.5M annual revenue.

$499 /month Best for teams getting reliable insights fast with minimal setup.
Quoted from the vendor pricing page on November 7, 2026.

Key features

• Lifetime lookback and look-forward windows
• Cohort and LTV reports
• FunnelVision pre-built views
• Major ad platform, cart and CRM integrations
• 5 Forces AI and Advanced Signal for Meta CAPI on Maximize

Strengths and weaknesses

• Strength: Published prices tied to annual revenue
• Strength: Lifetime windows suit repeat and subscription purchases
• Strength: Add-ons can be bought one at a time
• Weakness: Price rises with annual revenue band
• Weakness: API integrations start on Scale at $699
• Weakness: Built for ecommerce more than B2B pipeline

Key facts

• Plans: Measure $499, Scale $699, Maximize $999 per month; Enterprise from $4,999
• Add-ons: Advanced Signal (Meta CAPI) and 5 Forces AI at +$199/mo each
• Price basis: Annual revenue band

Where it ranks

Wicked Reports is No. 9 in our Best Marketing Attribution Software verdict.