Zoho Marketing Automation review

Zoho Marketing Automation packs B2B features into an inexpensive, contact-based plan. Every tier includes unlimited emails, free onboarding, signup forms and pop-ups, and 1,000,000 non-marketing contacts. Standard includes 10 users, basic segmentation, a basic workflow builder with templates, SMS, social and WhatsApp marketing and website behavior tracking. Professional is the tier for nurture and scoring: complete contact management with scoring, tags and lifecycle stages, advanced segmentation, an advanced workflow builder with reports, landing pages, A/B testing and a marketing planner, with 15 users. Enterprise adds lead attribution, X-RAY tracing of workflows, webhooks, custom roles and 25 users. Zoho also lists lead stages to classify prospects by engagement and an integration that pulls leads from Zoho CRM. Prices showed in euros from our location, so we have marked the USD price as pending. The interface is less polished than HubSpot's, and the deepest reporting sits on Enterprise.

Who it is for

Small and midsize businesses, especially Zoho CRM users, that want lead scoring at a low price.

Price

See vendor pricing (USD check pending): Standard, Professional and Enterprise plans priced by contacts.

US price check pending. See the vendor pricing page.

Key features

• Unlimited emails on all plans
• Visual workflow builder with templates, advanced on Professional
• Lead scoring, tags and lifecycle stages on Professional
• Email, SMS, WhatsApp and social campaigns
• Lead attribution and webhooks on Enterprise

Strengths and weaknesses

• Strength: Unlimited emails and free onboarding on every plan
• Strength: Includes 10 users on Standard, 15 on Professional and 25 on Enterprise
• Strength: Pulls leads from Zoho CRM through its integration
• Weakness: Lead scoring starts on Professional, not Standard
• Weakness: Lead attribution and webhooks need Enterprise
• Weakness: USD prices did not show from our location

Key facts

• Free trial: 14 days, no credit card required
• Plans: Standard, Professional, Enterprise
• Users included: 10, 15 and 25 by plan

Where it ranks

Zoho Marketing Automation is No. 6 in our Best Marketing Automation Software verdict.