Ecommerce Software Statistics 2026
This page collects figures on the software that runs online and in-store selling: how much retail now happens online, which ecommerce platforms merchants use and how much volume they process, why shoppers abandon carts, and how payments and point of sale systems are changing. Most figures describe the United States, the United Kingdom, Canada and the European Union in 2025 and 2026, taken from statistical agencies, central banks, company filings and research institutes. Platform figures come from each company's own reports and use their own definitions, so each figure states its scope, publisher and year.
By the TopToolAdvisor research desk · Updated November 5, 2026 · 55 figures from 21 sources
Quick answer
Online sales keep taking share: the U.S. Census Bureau reports ecommerce at 16.4% of US retail sales in Q2 2026, up 12.4% year over year, while the UK ONS puts the online share at 28.8% in September 2026. Shopify processed $119 billion of GMV in Q3 2026 and W3Techs finds WooCommerce and Shopify run 47.3% and 32.4% of ecommerce sites it detects, yet Baymard Institute's average documented cart abandonment rate is still 70.22%.
Key figures
- 16.4%Ecommerce accounted for 16.4% of total US retail sales in the second quarter of 2026 on an unadjusted basis.U.S. Census Bureau
- 28.8%Online sales were 28.8% of all retail sales in Great Britain in September 2026, down slightly from 28.9% in August.Office for National Statistics
- $119 billionShopify merchants processed $119 billion in gross merchandise volume in the third quarter of 2026.Shopify
- 47.3%WooCommerce runs 47.3% of the ecommerce systems W3Techs detects on websites, as of November 2026.W3Techs
- 70.22%The average documented online shopping cart abandonment rate is 70.22%, based on 50 studies compiled by Baymard Institute.Baymard Institute
- 68%68% of Shopify merchants' GMV, or $81.4 billion, ran through Shopify Payments in the third quarter of 2026, up from 65% a year earlier.Shopify
- 189,000Toast served about 189,000 restaurant and retail locations at the end of September 2026, up 21% in a year.Toast
- $275.1 billionAdobe forecasts US online sales of $275.1 billion for the 2026 holiday season from November 1 to December 31, up 6.7% year over year.Adobe
What the figures show
Ecommerce is still gaining share of retail, but at very different levels by country. The U.S. Census Bureau estimates online sales at $340.2 billion in the second quarter of 2026, 16.4% of total retail on an unadjusted basis, with ecommerce growing 12.4% a year against 6.6% for retail overall. The UK ONS puts the online share at 28.8% of retail sales in September 2026, while Statistics Canada measures 7.7% of Canadian retail trade in June 2026. In the EU, Eurostat found 78% of internet users bought something online in 2025, up from 62% a decade earlier.
Platform volume is concentrated among a few vendors. Shopify facilitated $335.5 billion of GMV in the first nine months of 2026, up 32%, and 68% of it ran through Shopify Payments. Commerce.com, formerly BigCommerce, processed $9.0 billion of GMV in its third quarter, while Wix reported transaction revenue of $71.5 million in its second quarter. Among sites whose ecommerce system it can detect, W3Techs counts WooCommerce on 47.3% and Shopify on 32.4%, with Adobe Commerce at 1.6% and BigCommerce at 0.6%.
Checkout remains the weak point of most stores. Baymard Institute averages 50 studies to a documented cart abandonment rate of 70.22%, and among US shoppers who abandon for reasons other than browsing, 40% cite extra costs and 18% a forced account creation. Eurostat's survey of EU online buyers points the same way: 20% reported slower delivery than expected and 12% a website that was hard to use in 2025.
Payments are moving to cards, wallets and installment plans, online and in store. The ECB found online payments rose to 21% of euro area day-to-day payments by number and 36% by value in 2024, and cash fell to 52% of point of sale transactions. The Federal Reserve's diary shows credit cards nearly level with debit as the preferred in-person method in 2025. POS vendors are growing faster than retail: Toast reached about 189,000 locations, and Block's Square GPV grew 14% to $76.4 billion in the third quarter of 2026.
Ecommerce share of retail sales
- 1.
US retail ecommerce sales reached $340.2 billion in the second quarter of 2026, seasonally adjusted, according to the Census Bureau.
U.S. Census Bureau, Quarterly Retail E-Commerce Sales, 2nd Quarter 2026 (Aug 2026)
Source quote
The Census Bureau of the Department of Commerce announced today that the estimate of U.S. retail e-commerce sales for the second quarter of 2026, adjusted for seasonal variation, but not for price changes, was $340.2 billion, an increase of 3.8 percent (±0.4 percent) from the first quarter of 2026.
- 2.
Ecommerce accounted for 16.4% of total US retail sales in the second quarter of 2026 on an unadjusted basis.
U.S. Census Bureau, Quarterly Retail E-Commerce Sales, 2nd Quarter 2026 (Aug 2026)
Source quote
E-commerce sales in the second quarter of 2026 accounted for 16.4 percent of total sales.
- 3.
On a seasonally adjusted basis, ecommerce made up 17.1% of US retail sales in the second quarter of 2026.
U.S. Census Bureau, Quarterly Retail E-Commerce Sales, 2nd Quarter 2026 (Aug 2026)
Source quote
E-commerce sales in the second quarter of 2026 accounted for 17.1 percent of total sales.
- 4.
Unadjusted US ecommerce sales grew 12.4% from the second quarter of 2025 to the second quarter of 2026, while total retail sales grew 6.6%.
U.S. Census Bureau, Quarterly Retail E-Commerce Sales, 2nd Quarter 2026 (Aug 2026)
Source quote
The second quarter 2026 e-commerce estimate increased 12.4 percent (±0.9 percent) from the second quarter of 2025 while total retail sales increased 6.6 percent (±0.5 percent) in the same period.
- 5.
Online sales were 28.8% of all retail sales in Great Britain in September 2026, down slightly from 28.9% in August.
Office for National Statistics, Retail sales, Great Britain: September 2026 (Oct 2026)
Source quote
As a result, the proportion of sales made online fell from 28.9% in August 2026 to 28.8% in September 2026.
- 6.
Online spending values in Great Britain rose 7.4% in the third quarter of 2026 compared with the same quarter of 2025.
Office for National Statistics, Retail sales, Great Britain: September 2026 (Oct 2026)
Source quote
Online spending values rose by 7.4% compared with Quarter 3 2025.
- 7.
Canadian retail ecommerce sales rose 9.9% to C$5.7 billion in June 2026, equal to 7.7% of total retail trade.
Statistics Canada, Retail trade, June 2026 (Aug 2026)
Source quote
On a seasonally adjusted basis, retail e-commerce sales increased 9.9% to $5.7 billion in June, accounting for 7.7% of total retail trade, compared with 7.1% in May.
Online buying and selling in the EU
- 8.
78% of EU internet users aged 16 to 74 bought or ordered goods or services online in 2025.
Eurostat, E-commerce statistics for individuals (Feb 2026)
Source quote
In the EU in 2025, 95% of the individuals surveyed aged 16-74 years had used the internet within the last 12 months, with 78% among them having bought or ordered goods or services.
- 9.
The share of EU internet users who shop online rose from 62% in 2015 to 78% in 2025.
Eurostat, E-commerce statistics for individuals (Feb 2026)
Source quote
The percentage of online buyers increased from 62% in 2015 to 78% in 2025
- 10.
23.59% of EU enterprises with 10 or more employees made ecommerce sales in 2024, up from 18.93% in 2014.
Eurostat, E-commerce statistics (Feb 2026)
Source quote
In the EU , during the period 2014 to 2024, the share of enterprises that had e-sales increased from 18.93% in 2014 to 23.59% in 2024.
- 11.
Ecommerce generated 19.49% of total turnover of EU enterprises in 2024.
Eurostat, E-commerce statistics (Feb 2026)
Source quote
The enterprises' turnover generated from e-sales increased by 3.06 percentage points (pp) during the same period, namely from 16.43% to 19.49%, although the turnover recorded in 2024 was by 0.34 pp lower compared with the highest share recorded in 2019 (Figure 1).
- 12.
Only 21.38% of small EU enterprises with 10 to 49 employees sold online in 2024, and those sales made up 8.65% of their turnover.
Eurostat, E-commerce statistics (Feb 2026)
Source quote
By contrast, 21.38% of small enterprises engaged in e-sales, generating 8.65% of the turnover of such enterprises (Figure 2).
- 13.
17.99% of EU enterprises sold online only through websites or apps in 2024, against 2.9% that used only EDI-type sales.
Eurostat, E-commerce statistics (Feb 2026)
Source quote
As shown in Figure 3, in 2024, 17.99% of EU enterprises conducted e-sales using only websites or apps, 2.9% used only EDI-type sales while 2.7% used both channels of e-sales.
- 14.
EU enterprises earned more than 5 times as much ecommerce turnover through their own websites or apps as through marketplaces in 2024.
Eurostat, E-commerce statistics (Feb 2026)
Source quote
In EU enterprises, the e-commerce turnover via own websites or apps was in 2024 more than 5 times higher than via market places.
Chart
Share of EU enterprises selling online, by size, 2024
EU enterprises with 10 or more employees that made e-sales in 2024, from the 2025 ICT survey.
- Large (250+ employees)48.5%
- Medium (50 to 249)31.7%
- Small (10 to 49)21.4%
Source: Eurostat, E-commerce statistics
Ecommerce platform market share and merchant volume
- 15.
Shopify merchants processed $119 billion in gross merchandise volume in the third quarter of 2026.
Shopify, Shopify Sustains Rapid Growth with Revenue Up 32% and Free Cash Flow Margin of 22% (Nov 2026)
Source quote
We powered $119 billion in GMV, while continuing to build commerce into every surface, every agent, and increasingly, everywhere,
- 16.
Shopify's platform facilitated $335.5 billion of GMV in the first nine months of 2026, up 32% from the same period of 2025.
Shopify, Shopify Inc. Form 10-Q for the quarter ended September 30, 2026 (Nov 2026)
Source quote
In the nine months ended September 30, 2026, our platform facilitated gross merchandise volume ("GMV") of $335.5 billion, representing an increase of 32% from the nine months ended September 30, 2025.
- 17.
Shopify's monthly recurring revenue from merchant subscriptions reached $230 million at the end of September 2026, up 19% in a year.
Shopify, Shopify Inc. Form 10-Q for the quarter ended September 30, 2026 (Nov 2026)
Source quote
As of September 30, 2026, MRR totaled $230 million, representing an increase of 19% relative to MRR at September 30, 2025.
- 18.
Commerce.com, formerly BigCommerce, reported $9.0 billion of GMV in the third quarter of 2026, up 14% year over year.
Commerce.com, Commerce Announces Third Quarter 2026 Financial Results (Nov 2026)
Source quote
Gross Merchandise Volume (GMV) was $9.0 billion, up 14% compared to the three months ended September 30, 2025.
- 19.
Commerce.com's annual revenue run-rate was $357.6 million at the end of September 2026, up 0.5% in a year.
Commerce.com, Commerce Announces Third Quarter 2026 Financial Results (Nov 2026)
Source quote
Total annual revenue run-rate (“ARR”) as of September 30, 2026 was $357.6 million, up 0.5% compared to September 30, 2025.
- 20.
WooCommerce runs 47.3% of the ecommerce systems W3Techs detects on websites, as of November 2026.
W3Techs, Usage statistics and market share of WooCommerce (Nov 2026)
Source quote
WooCommerce is used by 11.5% of all the websites whose content management system we know and by 47.3% of all e-commerce systems in our surveys.
- 21.
Shopify runs 32.4% of the ecommerce systems W3Techs detects, equal to 5.3% of all websites, as of November 2026.
W3Techs, Usage statistics and market share of Shopify (Nov 2026)
Source quote
Shopify is used by 7.9% of all the websites whose content management system we know and by 32.4% of all e-commerce systems in our surveys.
- 22.
Adobe Commerce, formerly Magento, accounts for 1.6% of ecommerce systems detected by W3Techs in November 2026.
W3Techs, Usage statistics and market share of Adobe Commerce (Nov 2026)
Source quote
Commerce is used by 0.4% of all the websites whose content management system we know and by 1.6% of all e-commerce systems in our surveys.
- 23.
BigCommerce accounts for 0.6% of ecommerce systems detected by W3Techs in November 2026.
W3Techs, Usage statistics and market share of BigCommerce (Nov 2026)
Source quote
commerce is used by 0.1% of all the websites whose content management system we know and by 0.6% of all e-commerce systems in our surveys.
- 24.
Wix earned $71.5 million of transaction revenue, mainly from Wix Payments, POS and shipping, in the second quarter of 2026, up 12% year over year.
Wix.com, Wix Reports Second Quarter 2026 Results (Aug 2026)
Source quote
Transaction revenue 1 in the second quarter of 2026 was $71.5 million, up 12% y/y
- 25.
Wix's Business Solutions revenue, which covers its commerce and payments tools, was $164.7 million in the second quarter of 2026, up 14%.
Wix.com, Wix Reports Second Quarter 2026 Results (Aug 2026)
Source quote
Business Solutions revenue in the second quarter of 2026 was $164.7 million, up 14% y/y
- 26.
eBay's marketplaces handled $23.2 billion of gross merchandise volume in the third quarter of 2026, up 15%.
eBay, eBay Inc. Reports Third Quarter 2026 Results (Oct 2026)
Source quote
Gross Merchandise Volume of $23.2 billion, up 15% on an as-reported basis and up 16% on an FX-Neutral basis
Cart abandonment and checkout problems
- 27.
The average documented online shopping cart abandonment rate is 70.22%, based on 50 studies compiled by Baymard Institute.
Baymard Institute, 50 Cart Abandonment Rate Statistics 2026 (Sep 2025)
Source quote
Based on the data we collected, we’ve calculated the average cart abandonment rate of 70.22 %.
- 28.
42% of US online shoppers have abandoned a cart because they were just browsing or not ready to buy.
Baymard Institute, 50 Cart Abandonment Rate Statistics 2026 (Sep 2025)
Source quote
In fact, our latest quantitative study of reasons for abandonment found that 42% of US online shoppers have abandoned a cart because “I was just browsing / not ready to buy” .
- 29.
17% of US online shoppers have abandoned an order because the checkout process was too long or complicated.
Baymard Institute, 50 Cart Abandonment Rate Statistics 2026 (Sep 2025)
Source quote
17% of US online shoppers have abandoned an order due to a “too long / complicated checkout process” .
- 30.
The average US checkout flow shows 23.48 form elements by default, while Baymard's testing finds 12 to 14 can be enough.
Baymard Institute, 50 Cart Abandonment Rate Statistics 2026 (Sep 2025)
Source quote
Yet, our checkout benchmark database reveals that the average US checkout flow contains 23.48 form elements displayed to users by default.
- 31.
Baymard estimates the average large ecommerce site can raise its conversion rate by 35.26% through better checkout design.
Baymard Institute, 50 Cart Abandonment Rate Statistics 2026 (Sep 2025)
Source quote
the average large-sized ecommerce site can gain a 35.26% increase in conversion rate though better checkout design.
- 32.
63% of EU online buyers reported no problem when purchasing online in 2025.
Eurostat, E-commerce statistics for individuals (Feb 2026)
Source quote
63% of the individuals who bought or ordered goods or services in 2025 reported no issue while purchasing online.
- 33.
12% of EU online buyers in 2025 ran into a website that was difficult to use or worked unsatisfactorily.
Eurostat, E-commerce statistics for individuals (Feb 2026)
Source quote
Additionally, 12% encountered issues related to the ’website either difficult to use or worked unsatisfactorily’.
Chart
Top reasons US shoppers abandon checkout (excluding just browsing)
Share of US online shoppers citing each reason, after excluding those who were only browsing; Baymard survey, page updated September 2025.
- Extra costs too high40%
- Delivery too slow20%
- Did not trust site with card19%
- Had to create an account18%
- Checkout too long or complicated17%
Source: Baymard Institute, 50 Cart Abandonment Rate Statistics 2026
Online payments and checkout methods
- 34.
68% of Shopify merchants' GMV, or $81.4 billion, ran through Shopify Payments in the third quarter of 2026, up from 65% a year earlier.
Shopify, Shopify Inc. Form 10-Q for the quarter ended September 30, 2026 (Nov 2026)
Source quote
For the three months ended September 30, 2026, the Shopify Payments penetration rate was 68%, resulting in GMV of $81.4 billion that was facilitated using Shopify Payments.
- 35.
PayPal processed $487.1 billion in total payment volume in the third quarter of 2026, up 6% year over year.
PayPal, PayPal Reports Third Quarter 2026 Results (Oct 2026)
Source quote
Total payment volume (“TPV”) increased 6% to $487.1 billion; 7% FXN.
- 36.
PayPal had 440 million active accounts at the end of September 2026, up 0.6% in a year.
PayPal, PayPal Reports Third Quarter 2026 Results (Oct 2026)
Source quote
Active accounts increased 0.6% to 440 million.
- 37.
PayPal handled 6.8 billion payment transactions in the third quarter of 2026, up 7%.
PayPal, PayPal Reports Third Quarter 2026 Results (Oct 2026)
Source quote
Payment transactions increased 7% to 6.8 billion.
- 38.
Online payments made up 21% of euro area consumers' day-to-day payments by number and 36% by value in 2024, up from 17% and 28% in 2022.
European Central Bank, Digital payments continue to rise, albeit at a slower pace; cash remains a key payment method (Dec 2024)
Source quote
The growing share of digital payments is supported by an increase in online payments; these account for 21% of consumers’ day-to-day payments in number and 36% in value, up from 17% and 28% respectively in 2022.
- 39.
38% of US consumers named credit cards as their most preferred in-person payment method in 2025, close behind debit cards at 40%.
Federal Reserve Financial Services, 2026 Findings from the Diary of Consumer Payment Choice (May 2026)
Source quote
the share of consumers who most prefer credit cards has increased considerably, reaching 38% in 2025 and now closely trailing debit cards (40%).
- 40.
The average US consumer made 47 payments a month in 2025, compared with 48 in 2024.
Federal Reserve Financial Services, 2026 Findings from the Diary of Consumer Payment Choice (May 2026)
Source quote
The average U.S. consumer made 47 payments per month in 2025, compared to 48 payments in 2024.
- 41.
Adobe expects buy now, pay later to drive $21.3 billion of US online spending in November and December 2026, up 6.6%.
Adobe, Adobe: U.S. Holiday Shopping Season to Hit Record $275.1 Billion Online, Rising 6.7% YoY (Sep 2026)
Source quote
Buy Now Pay Later (BNPL) is expected to drive $21.3 billion (Nov-Dec), up 6.6% YoY.
Point of sale systems and in-store payments
- 42.
Toast served about 189,000 restaurant and retail locations at the end of September 2026, up 21% in a year.
Toast, Toast Announces Third Quarter 2026 Financial Results (Nov 2026)
Source quote
Total Locations increased 21% to approximately 189,000.
- 43.
Toast processed $61.8 billion in gross payment volume in the third quarter of 2026, up 20%.
Toast, Toast Announces Third Quarter 2026 Financial Results (Nov 2026)
Source quote
Gross Payment Volume (GPV) increased 20% to $61.8 billion.
- 44.
Toast's annualized recurring run-rate grew 24% to $2.5 billion as of September 30, 2026.
Toast, Toast Announces Third Quarter 2026 Financial Results (Nov 2026)
Source quote
ARR increased 24% to $2.5 billion as of September 30, 2026.
- 45.
Square's gross payment volume grew 14% year over year to $76.4 billion in the third quarter of 2026.
Block, Block Q3 2026 Shareholder Letter (Nov 2026)
Source quote
Square GPV grew 14% year over year in the third quarter on a reported and constant currency basis to $76.4 billion, reflecting strong GPV growth from new sellers.
- 46.
Square's international GPV grew 26% year over year in the third quarter of 2026, against 10.4% growth in the US.
Block, Block Q3 2026 Shareholder Letter (Nov 2026)
Source quote
In the third quarter, Square GPV grew 14% year over year on a reported and constant currency basis, with U.S. GPV growth accelerating to 10.4% year over year and International GPV growth sustaining strong performance, growing 26% year over year on a reported and constant currency basis.
- 47.
Cash was used in 52% of point of sale transactions in the euro area in 2024, down from 59% in 2022.
European Central Bank, Digital payments continue to rise, albeit at a slower pace; cash remains a key payment method (Dec 2024)
Source quote
In terms of number of payments, cash is used at the point of sale in 52% of transactions, down from 59% in 2022.
- 48.
Cards were the leading payment method at euro area points of sale by value in 2024, with a 45% share against 39% for cash.
European Central Bank, Digital payments continue to rise, albeit at a slower pace; cash remains a key payment method (Dec 2024)
Source quote
In terms of value, cards are the most dominant payment instrument (with a share of 45%, down from 46%), followed by cash (39%, down from 42%) and mobile apps (7%, up from 4%).
- 49.
Cash made up around 20% of US in-person transactions in 2025.
Federal Reserve Financial Services, 2026 Findings from the Diary of Consumer Payment Choice (May 2026)
Source quote
Excluding remote payments, cash payments made up around 20% of in-person transactions in 2025.
- 50.
76% of US consumers carried cash on their person in 2025, the largest year-over-year decline since 2018.
Federal Reserve Financial Services, 2026 Findings from the Diary of Consumer Payment Choice (May 2026)
Source quote
However, this declined to 76% in 2025, representing the largest year-over-year decline since 2018.
Chart
Euro area point of sale payments by value, 2024
Share of the value of consumer point of sale payments in the euro area, ECB SPACE study 2024.
- Cards45%
- Cash39%
- Mobile apps7%
Source: European Central Bank, Digital payments continue to rise, albeit at a slower pace; cash remains a key payment method
Holiday peaks, mobile and AI shopping
- 51.
Adobe forecasts US online sales of $275.1 billion for the 2026 holiday season from November 1 to December 31, up 6.7% year over year.
Adobe, Adobe: U.S. Holiday Shopping Season to Hit Record $275.1 Billion Online, Rising 6.7% YoY (Sep 2026)
Source quote
Adobe expects U.S. online sales to hit $275.1 billion this holiday season (Nov. 1 to Dec. 31, 2026), growing 6.7% year-over-year (YoY).
- 52.
Cyber Week is expected to bring in $47.5 billion of US online spending in 2026, 17.3% of the holiday season total.
Adobe, Adobe: U.S. Holiday Shopping Season to Hit Record $275.1 Billion Online, Rising 6.7% YoY (Sep 2026)
Source quote
Cyber Week (the five-day period between Thanksgiving and Cyber Monday) is set to drive $47.5 billion online (up 7.4% YoY), representing 17.3% of the full holiday season spend.
- 53.
Mobile devices are expected to account for 57.4% of US online holiday spending in 2026, up from 56.4% in 2025.
Adobe, Adobe: U.S. Holiday Shopping Season to Hit Record $275.1 Billion Online, Rising 6.7% YoY (Sep 2026)
Source quote
outpacing the full season where mobile will account for 57.4% of overall spend (up from 56.4% in 2025).
- 54.
Adobe expects traffic from AI services to US retail sites to rise 130% year over year in the 2026 holiday season.
Adobe, Adobe: U.S. Holiday Shopping Season to Hit Record $275.1 Billion Online, Rising 6.7% YoY (Sep 2026)
Source quote
Adobe expects AI traffic to U.S. retail sites this holiday season (measured by shoppers clicking on a link) to rise 130% YoY.
- 55.
In an Adobe survey of 5,000 US consumers, 77% of those who used AI for online shopping said it made them more confident in their purchase.
Adobe, Adobe: U.S. Holiday Shopping Season to Hit Record $275.1 Billion Online, Rising 6.7% YoY (Sep 2026)
Source quote
77% of respondents who have used AI for online shopping report feeling more confident in their purchase, and 69% say they are less likely to return an item they bought.
Chart
Forecast US online spending on peak days, 2026
Adobe Digital Insights forecast in billions of US dollars, published September 2026.
- Thanksgiving$6.9
- Black Friday$12.9
- Cyber Monday$15.1
Source: Adobe, Adobe: U.S. Holiday Shopping Season to Hit Record $275.1 Billion Online, Rising 6.7% YoY
Common questions
- What share of retail sales is ecommerce in 2026?
- The U.S. Census Bureau puts ecommerce at 16.4% of US retail sales in the second quarter of 2026, or 17.1% seasonally adjusted. The UK ONS reports 28.8% of retail sales made online in September 2026, and Statistics Canada reports 7.7% in June 2026.
- Which ecommerce platform has the largest market share?
- By number of websites, W3Techs finds WooCommerce on 47.3% and Shopify on 32.4% of the ecommerce systems it detects in November 2026. By sales volume, Shopify is far larger, with $335.5 billion of GMV in the first nine months of 2026 against $9.0 billion for Commerce.com in its third quarter.
- What is the average cart abandonment rate?
- Baymard Institute calculates an average documented cart abandonment rate of 70.22% across 50 studies. Among US shoppers who abandon for reasons other than browsing, 40% cite extra costs such as shipping, taxes and fees.
- How many merchants use Shopify Payments?
- Shopify reports payments penetration rather than merchant counts: 68% of its merchants' GMV, or $81.4 billion, ran through Shopify Payments in the third quarter of 2026, up from 65% a year earlier.
- Is cash still used at the point of sale?
- Yes, but less each year. The ECB found cash used in 52% of euro area point of sale transactions in 2024, down from 59% in 2022, and the Federal Reserve found cash made up around 20% of US in-person transactions in 2025.
How we picked these figures
We selected figures from statistical agencies (U.S. Census Bureau, ONS, Statistics Canada, Eurostat), central banks (European Central Bank, Federal Reserve), research publishers (Baymard Institute, W3Techs, Adobe) and the filings or results releases of listed commerce, payments and POS companies. Each quote was refetched from the source page and checked against the figure. Definitions differ: national ecommerce shares use different retail scopes, company metrics such as GMV and GPV cover only each company's own merchants, W3Techs counts websites rather than sales and updates daily, and Baymard's abandonment rate is an average of studies from different years. ECB figures come from its 2024 study and EU enterprise figures describe 2024 sales, the latest available. Each quote is copied from the original publisher and fetched again by a script to confirm it still appears there. See the methodology.
Sources
- Adobe. Adobe: U.S. Holiday Shopping Season to Hit Record $275.1 Billion Online, Rising 6.7% YoY (Sep 2026).
- Baymard Institute. 50 Cart Abandonment Rate Statistics 2026 (Sep 2025).
- Block. Block Q3 2026 Shareholder Letter (Nov 2026).
- Commerce.com. Commerce Announces Third Quarter 2026 Financial Results (Nov 2026).
- eBay. eBay Inc. Reports Third Quarter 2026 Results (Oct 2026).
- European Central Bank. Digital payments continue to rise, albeit at a slower pace; cash remains a key payment method (Dec 2024).
- Eurostat. E-commerce statistics for individuals (Feb 2026).
- Eurostat. E-commerce statistics (Feb 2026).
- Federal Reserve Financial Services. 2026 Findings from the Diary of Consumer Payment Choice (May 2026).
- Office for National Statistics. Retail sales, Great Britain: September 2026 (Oct 2026).
- PayPal. PayPal Reports Third Quarter 2026 Results (Oct 2026).
- Shopify. Shopify Sustains Rapid Growth with Revenue Up 32% and Free Cash Flow Margin of 22% (Nov 2026).
- Shopify. Shopify Inc. Form 10-Q for the quarter ended September 30, 2026 (Nov 2026).
- Statistics Canada. Retail trade, June 2026 (Aug 2026).
- Toast. Toast Announces Third Quarter 2026 Financial Results (Nov 2026).
- U.S. Census Bureau. Quarterly Retail E-Commerce Sales, 2nd Quarter 2026 (Aug 2026).
- W3Techs. Usage statistics and market share of WooCommerce (Nov 2026).
- W3Techs. Usage statistics and market share of Shopify (Nov 2026).
- W3Techs. Usage statistics and market share of Adobe Commerce (Nov 2026).
- W3Techs. Usage statistics and market share of BigCommerce (Nov 2026).
- Wix.com. Wix Reports Second Quarter 2026 Results (Aug 2026).
How to cite
You can link to the whole page or to any single figure. When you quote a number, please credit the organization that first published it.
TopToolAdvisor. (2026, November 5). Ecommerce Software Statistics 2026. https://toptooladvisor.com/ecommerce-software-statistics
Questions or corrections: editorial@toptooladvisor.com. Next review due January 4, 2027.