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Customer service · Shortlist

10 Best Live Chat Software of 2026

By the TopToolAdvisor research desk · Updated November 5, 2026 · Next review December 20, 2026 · 10 products scored

Our pickLiveChatOnline businesses that treat website chat as a revenue channel and want sales features without buying a full help desk.8.8

Our pick in brief

LiveChat is the best pick when chat is a sales channel, with proactive campaigns, Shopify selling and an AI agent on the $19 Essential plan. HubSpot is the better fit if you want every chat to land on a CRM contact record, and its free tools already include live chat. Tidio is the easiest start for small online stores, with a free plan and a Starter plan at $24.17 a month billed annually. Pick tawk.to if budget is zero, Intercom or Zendesk if chat sits inside a larger support operation, Freshchat for a free plan that covers 10 agents, Smartsupp for a single operator, LiveAgent for chat plus email and calls at a low seat price, and Olark for simple human-only chat.

Quick answer

LiveChat is the best live chat software for businesses that want website chat to drive sales and support in 2026; HubSpot suits teams that want chat feeding a free CRM; tawk.to is free with unlimited agents, and the cheapest paid plan we verified is HubSpot Service Hub Starter at $10 per seat a month on a new-customer offer.

This list is for businesses adding a chat widget to their website so visitors can ask sales questions or get support without leaving the page. We compared documented features and published prices for 10 live chat tools and scored each on features, ease of use and value. Prices are the cheapest paid plan in US dollars as shown on the vendor pricing page on the date we checked. Several vendors now bundle chat into a wider help desk, and several charge for AI answers on top of seats, so look at both the seat price and the AI pricing before you compare totals. Four tools on this list have a permanent free plan.

Shortlist scores

  1. 1LiveChatOnline businesses that treat website chat as a revenue channel and want sales features without buying a full help desk.8.8
  2. 2HubSpot Service HubTeams that want every website chat to create or update a CRM contact and to route chats to sales or support.8.7
  3. 3TidioSmall online stores on Shopify or WordPress that want a free start and simple upgrades.8.6
  4. 4FreshchatSmall teams that want a free plan for several agents and room to add social messaging later.8.5
  5. 5IntercomSoftware companies that want chat, a help center and AI answers in one support system.8.5
  6. 6tawk.toSmall businesses and nonprofits that need live chat with no software cost.8.5
  7. 7SmartsuppSolo store owners and small ecommerce teams that want low flat pricing.8.4
  8. 8LiveAgentSmall and growing support teams that want chat, email and phone in one tool at a low seat price.8.3
  9. 9ZendeskMid-size and larger support teams that want chat inside an enterprise help desk with AI agents.8.1
  10. 10OlarkSales-led teams that want straightforward human live chat with CRM integrations.8.0

How the scores work

Each product is rated out of 10 on the same three criteria, then ranked by the weighted total. Scores compare documented features and published prices, not hands-on testing.

  • 35%Features
  • 35%Ease of use
  • 30%Value

Read the scoring method

  1. No. 1, our pick

    LiveChat

    A dedicated website chat platform with an omnichannel inbox, ticketing, proactive campaigns and an AI agent.

    8.8of 10

    Best for Online businesses that treat website chat as a revenue channel and want sales features without buying a full help desk.

    Features
    9.2
    Ease of use
    9.2
    Value
    7.8

    Price

    From $19 per user per month billed annually ($25 billed monthly); 14-day free trial

    Quoted from the LiveChat pricing page on November 5, 2026: Essential For small teams earning their first revenue from chat. $19 per user / month Billed annually

    LiveChat leads this list because it is built specifically for website chat and keeps sales features front and center. The Essential plan at $19 per user a month, billed annually, already includes an omnichannel inbox, a ticketing system, selling through Shopify, workflow automation, an AI agent and AI Copilot with 10 AI resolutions a month. Proactive campaigns let you open a chat with visitors on key pages, and the live visitor list shows who is on the site. Growth at $79 per user adds chat supervision and takeover, shared canned responses, unlimited chat history, 30 campaigns, 400 tracked visitors, team performance reports and 200 AI resolutions a month, with extra packages of 50 resolutions at $49.50. The trade-offs are the lack of a free plan and the large step between the two published plans, so growing teams should check whether Essential limits will hold before they add seats.

    Strengths

    • +Built around chat as a sales channel, with campaigns and Shopify selling
    • +An AI agent and workflow automation are included from the entry plan
    • +Clear published prices for both annual and monthly billing

    Drawbacks

    • −No permanent free plan, only a 14-day trial
    • −The jump from Essential at $19 to Growth at $79 per user is steep
    • −Essential tracks only 50 live visitors and 3 proactive campaigns
    Plans
    Essential, Growth, Enterprise
    Monthly billing
    $25 per user per month on Essential
    AI resolutions
    10 a month on Essential, 200 a month on Growth

    Visit livechat.com|See the LiveChat profile

  2. No. 2

    HubSpot Service Hub

    Free live chat and chatbots connected to the HubSpot CRM, with paid Service Hub plans for ticketing and automation.

    8.7of 10

    Best for Teams that want every website chat to create or update a CRM contact and to route chats to sales or support.

    Features
    8.6
    Ease of use
    8.6
    Value
    8.8

    Price

    Free plan; Starter from $10 per seat per month on a limited-time new-customer offer (regular $20)

    Quoted from the HubSpot Service Hub pricing page on November 5, 2026: Starter Starts at $10 $20 /month per seat*

    HubSpot ranks second because it gives live chat away and ties every conversation to its CRM, which matters when chat is a lead source. The free tools route website chatters to the right people, include a no-code chatbot builder for qualifying leads and answering common questions, and put conversations in a shared inbox next to the contact record. Agents can reply from the mobile app or through the free Slack integration, and chat office hours tell visitors when someone is available. Service Hub Starter is listed at $10 a month per seat on a limited-time offer for new customers, down from $20, and adds simple ticket automation, multiple ticket pipelines and data enrichment. Professional starts at $100 per seat and adds a help desk workspace, custom objects, a customer agent and a knowledge base. The main caveats are the temporary nature of the Starter discount and the large price step to Professional.

    Strengths

    • +Live chat and a chatbot builder are free
    • +Every conversation sits next to the contact record in the CRM
    • +Works for sales and support teams from the same inbox

    Drawbacks

    • −The $10 Starter price is a limited-time discount for new customers
    • −Professional jumps to $100 per seat a month
    • −Best value depends on also using the HubSpot CRM
    Free plan
    Yes, live chat and chatbot builder included
    Paid plans
    Starter, Professional from $100, Enterprise from $175 per seat
    Trial
    14-day free trial of premium editions

    Visit hubspot.com|See the HubSpot Service Hub profile

  3. No. 3

    Tidio

    Live chat, ticketing and the Lyro AI agent for small businesses and online stores, priced by billable conversations.

    8.6of 10

    Best for Small online stores on Shopify or WordPress that want a free start and simple upgrades.

    Features
    8.3
    Ease of use
    9.0
    Value
    8.6

    Price

    Free plan; Starter $24.17 per month billed annually for 100 billable conversations; 7-day free trial

    Quoted from the Tidio pricing page on November 5, 2026: Starter Handle all customer conversations in one tool. Reply faster with smarter features. $ 24.17 /mo.

    Tidio takes third place because it is quick to install, has a usable free plan and prices by conversations rather than seats. The free Customer Service plan includes 10 seats and 50 billable conversations, which is enough to test chat on a small store. Starter costs $24.17 a month on annual billing and covers 100 billable conversations, live chat and ticketing, the live visitors list, operating hours, basic analytics and 50 one-off Lyro AI Agent conversations. Growth starts at $49.17 a month and adds advanced analytics, user permissions, automatic chat assignment, automatic replies, the live typing preview, viewed pages history and macros. Tidio also sells Lyro and its Flows automation as stand-alone products, and it connects with Shopify and WordPress. The limits show up as traffic grows: conversation quotas are tight on Starter, and routing features sit on Growth.

    Strengths

    • +Free plan with 10 seats and 50 billable conversations
    • +Pricing by conversations, not seats, suits small teams
    • +Lyro AI Agent and Flows can be bought as stand-alone products

    Drawbacks

    • −Starter covers only 100 billable conversations a month
    • −Automatic chat assignment and macros need the Growth plan
    • −The trial lasts 7 days, shorter than most on this list
    Free plan
    Yes, 50 billable conversations and 10 seats
    Plans
    Free, Starter, Growth from $49.17, Plus from $300, Premium
    Annual billing
    2 months free

    Visit tidio.com|See the Tidio profile

  4. No. 4

    Freshchat

    Freshworks' messaging tool for web, mobile and social channels, with the Freddy AI Agent as an option.

    8.5of 10

    Best for Small teams that want a free plan for several agents and room to add social messaging later.

    Features
    8.4
    Ease of use
    8.4
    Value
    8.6

    Price

    Free for up to 10 agents; Growth from $19 per agent per month billed annually; 14-day free trial

    Quoted from the Freshchat pricing page on November 5, 2026: Growth $19 /agent/month, billed annually

    Freshchat stands out for a free plan that covers up to 10 agents, more than most rivals allow. The free tier includes the chat widget for websites and mobile apps, a shared inbox, email connection and roles and permissions. Growth at $19 per agent a month, billed annually, adds social media messengers, text messaging and reporting dashboards, with the Freddy AI Agent available at $49 per 100 sessions. Pro at $49 per agent adds multilingual conversations, custom dashboards, intelligent routing, multiple SLA policies and an agent availability dashboard, and Enterprise sits at $79. Freshworks lists add-ons clearly, including Freddy AI Copilot at $29 per agent a month, day passes for occasional agents and connector app tasks. The limitation is that routing and reporting, which many sales and support teams need early, sit on paid tiers, and AI usage adds a separate bill.

    Strengths

    • +Free plan covers up to 10 agents
    • +Clear add-on prices for AI, day passes and connector tasks
    • +Grows into a full omnichannel messaging tool

    Drawbacks

    • −Reporting and social channels need a paid plan
    • −AI Agent sessions are billed separately
    • −Intelligent routing waits until Pro at $49 per agent
    Free plan
    Yes, up to 10 agents
    Plans
    Free, Growth $19, Pro $49, Enterprise $79 per agent on annual billing
    Copilot add-on
    Freddy AI Copilot $29 per agent per month

    Visit freshworks.com|See the Freshchat profile

  5. No. 5

    Intercom

    A customer service platform with the Messenger live chat, a shared inbox, help center and the Fin AI Agent.

    8.5of 10

    Best for Software companies that want chat, a help center and AI answers in one support system.

    Features
    9.4
    Ease of use
    8.6
    Value
    7.4

    Price

    From $19 per seat per month billed annually for new customers (regular $29), plus $0.99 per Fin AI Agent outcome; 14-day trial

    Quoted from the Intercom pricing page on November 5, 2026: Intercom helpdesk $29 $19 per seat/mo New customers save 35%

    Intercom has the deepest support feature set here, which is why it scores highest on features, but it costs more as you grow. The Essential plan lists the Messenger live chat, a shared inbox and ticketing system, pre-built reports, a public help center and basic automation. New customers see Essential at $19 per seat a month on annual billing, down from $29. The Fin AI Agent works on every plan and is billed at $0.99 per outcome, and Intercom says it never charges when Fin cannot answer. Advanced at $85 per seat adds a workflow automation builder, multiple team inboxes, round robin assignment, a private and multilingual help center and 20 free Lite seats. Expert at $132 adds SSO, HIPAA support, SLAs and multibrand Messenger. Startups under $10M raised with 15 or fewer staff can apply for Early Stage pricing. Total cost depends heavily on AI volume.

    Strengths

    • +One of the most complete support platforms on this list
    • +Fin AI Agent is only charged when it resolves a question
    • +Early Stage program discounts for young startups

    Drawbacks

    • −No free plan
    • −AI outcomes add a usage cost on top of seats
    • −Advanced costs $85 per seat a month, a large step from Essential
    Plans
    Essential, Advanced $85, Expert $132 per seat on annual billing
    AI pricing
    $0.99 per Fin AI Agent outcome
    Trial
    14-day trial, no credit card

    Visit intercom.com|See the Intercom profile

  6. No. 6

    tawk.to

    Free live chat with unlimited team members, funded by optional paid add-ons and hired chat agents.

    8.5of 10

    Best for Small businesses and nonprofits that need live chat with no software cost.

    Features
    7.5
    Ease of use
    8.5
    Value
    9.6

    Price

    Free; optional branding removal for $29 a month and AI Assist from $29 a month

    Quoted from the tawk.to pricing page on November 5, 2026: If you would like to remove the tiny "Powered by tawk.to" branding from our products, we charge $29/month.

    tawk.to earns its place on value: the core live chat product is free with unlimited team members, and the company funds itself through optional add-ons. Smart triggers fire on URL, behavior or referrer, and the dashboard shows who is on the site and what they are reading before they send a message. Agents reply with shortcuts and canned replies, get AI Assist suggestions, share files, tag chats and auto-translate across more than 50 languages, and native apps cover iOS, Android, macOS and Windows with transfers between teammates. Paid options are listed plainly: $29 a month to remove the Powered by tawk.to branding, an AI Assist chatbot from $29 a month that answers from your knowledge base, and hired chat agents at $1 an hour. The trade-off is depth, since reporting and CRM links are lighter than in the paid platforms higher on this list.

    Strengths

    • +Free for life if you keep the tawk.to branding
    • +No seat limits, so every teammate can answer chats
    • +Hired agents are offered at $1 an hour if you do not want to staff chat yourself

    Drawbacks

    • −Removing the branding costs $29 a month
    • −AI Assist chatbot is a paid add-on from $29 a month
    • −Fewer built-in reporting and CRM features than paid tools
    Free plan
    Yes, unlimited team members
    Branding removal
    $29 a month
    Hired agents
    $1 an hour

    Visit tawk.to|See the tawk.to profile

  7. No. 7

    Smartsupp

    Live chat and a multichannel inbox for online shops, with an AI shopping assistant and chatbot flows.

    8.4of 10

    Best for Solo store owners and small ecommerce teams that want low flat pricing.

    Features
    7.8
    Ease of use
    8.8
    Value
    8.7

    Price

    Free plan for 1 operator; Solo $17 per month billed annually; 14-day free trial

    Quoted from the Smartsupp pricing page on November 5, 2026: Solo $17 / month

    Smartsupp is built for small online shops and prices by plan rather than by seat at the low end. The free plan gives 1 operator a combined inbox for live chat, WhatsApp, Messenger and Instagram, limited to 25 conversations a month and a 14-day history. Solo costs $17 a month on annual billing and adds unlimited conversations, email accounts, basic automated messages and 50 AI reply assists a month that can also translate messages. Plus at $25 a month covers 3 operators and adds Flows automation, MCP and API access and 250 AI reply assists, and Expert costs $83 a month. An AI shopping assistant can answer when the team is offline, and the widget supports proactive engagement and lead generation. The drawback is scale: the operator counts are small, so larger teams will pay for extra operators or look elsewhere.

    Strengths

    • +Flat monthly price rather than per-seat pricing on Solo and Plus
    • +Multichannel inbox included on the free plan
    • +Unlimited conversations from the Solo plan

    Drawbacks

    • −Free plan allows only 25 conversations a month and a 14-day history
    • −Solo includes just 1 operator
    • −Flows automation needs the Plus plan
    Free plan
    Yes, 1 operator and 25 conversations a month
    Plans
    Free, Solo $17, Plus $25, Expert $83 a month on annual billing
    Plus operators
    3 operators

    Visit smartsupp.com|See the Smartsupp profile

  8. No. 8

    LiveAgent

    Help desk and call center software with live chat, email, social channels and AI agents in one shared inbox.

    8.3of 10

    Best for Small and growing support teams that want chat, email and phone in one tool at a low seat price.

    Features
    8.5
    Ease of use
    7.8
    Value
    8.8

    Price

    From $15 per agent per month billed annually (offer price $11 shown until November 22, 2026); 30-day free trial

    Quoted from the LiveAgent pricing page on November 5, 2026: Regular price: $15. /agent/mo

    LiveAgent bundles live chat into a full help desk and keeps the seat price low. Starter lists a regular price of $15 per agent a month on annual billing, with a special offer of $11 shown until November 22, and covers up to 5 agents with email, live chat, contact forms, a knowledge base, 2 live chat buttons, AI answer drafts and an AI chatbot. Team at $29 per agent covers up to 15 agents and adds Facebook, Instagram, X, Viber, WhatsApp, Telegram and phone calls, plus reports on agents, departments, channels and SLA compliance and CSAT surveys. Business at $49 adds more AI agents and MCP access. LiveAgent says AI is included on every plan without per-resolution fees, offers free migration from tools such as Zendesk and Intercom and lets you keep data in Frankfurt, the US or Singapore. The catch is that Starter has no reporting, and the wider help desk takes more setup than a simple widget.

    Strengths

    • +Low seat price with a 30-day free trial and no credit card
    • +AI is included on every plan with no per-resolution fees from LiveAgent
    • +Free help migrating tickets from other help desks

    Drawbacks

    • −Starter is capped at 5 agents and has no reporting
    • −Social channels and the call center start on Team
    • −Broad help desk scope makes setup heavier than a chat-only tool
    Plans
    Starter $15, Team $29, Business $49 per agent, Enterprise flat fee
    Live chat buttons
    2 on Starter, 5 on Team
    Trial
    30 days, no credit card

    Visit liveagent.com|See the LiveAgent profile

  9. No. 9

    Zendesk

    Zendesk's messaging and live chat for websites and mobile apps, sold within its Suite customer service plans.

    8.1of 10

    Best for Mid-size and larger support teams that want chat inside an enterprise help desk with AI agents.

    Features
    9.1
    Ease of use
    8.0
    Value
    7.2

    Price

    Messaging and live chat from $55 per agent per month billed annually on Suite Team; 14-day free trial

    Quoted from the Zendesk pricing page on November 5, 2026: Suite Team For teams ready to unify support channels and automate resolutions with AI Agents. $55 agent/month paid yearly

    Zendesk is a strong option when website chat must plug into a mature help desk, but it is not the cheapest way to add a chat widget. Messaging and live chat appear first on Suite Team, which costs $55 per agent a month billed yearly or $69 monthly, because the $19 Support Team plan covers email and ticketing only. Suite Team also brings AI Agents, an AI Knowledge Base, the AI Action Builder, omnichannel routing and telephony. Suite Professional at $115 per agent adds skills-based routing, an IVR phone tree, AI writing tools and quick reports, and the Copilot add-on costs $50 per agent a month. Automated resolutions are priced separately, at $1.50 committed or $2.00 pay-as-you-go. Zendesk says more than 80,000 companies use it and offers more than 1,800 marketplace apps. Small teams will find the price and setup heavy for chat alone.

    Strengths

    • +Chat sits inside one of the most complete service platforms
    • +AI agents and omnichannel routing are part of the entry Suite plan
    • +Large marketplace for integrations

    Drawbacks

    • −Live chat is not on the $19 Support Team plan, so the real entry price is $55
    • −Monthly billing raises Suite Team to $69 per agent
    • −More setup than a chat-only tool
    Plans with messaging
    Suite Team $55, Suite Professional $115 per agent, Suite Enterprise
    Monthly billing
    $69 per agent on Suite Team
    Customers
    Zendesk says 80,000+ companies use it

    Visit zendesk.com|See the Zendesk profile

  10. No. 10

    Olark

    Long-running website chat for sales and support, now sold as human live chat or with an AI website agent.

    8.0of 10

    Best for Sales-led teams that want straightforward human live chat with CRM integrations.

    Features
    7.6
    Ease of use
    8.6
    Value
    7.8

    Price

    Human live chat $29 per agent per month; AI Website Agent $400 a month billed annually; 14-day free trial

    Quoted from the Olark pricing page on November 5, 2026: Full-featured Live Chat, no AI — $29 /agent/month

    Olark keeps human live chat simple: $29 per agent a month for the full live chat product without AI, with a 14-day free trial and no credit card. Agents see a visitor's location, pages viewed and visit history before replying, use saved responses, and work within agent groups, routing rules and per-agent chat limits. Pre-chat and offline forms collect details before a chat starts or when the team is away, and the chatbox can be branded to match the site. Olark lists HubSpot and Salesforce integrations that send leads with full transcripts, plus Google Analytics events and WordPress, Shopify and BigCommerce plugins. Its Standard AI Website Agent costs $400 a month billed annually and includes one human seat. Olark says it serves more than 12,000 businesses and has run since 2009. It ranks last because rivals offer free plans or more features at a similar seat price.

    Strengths

    • +Simple per-agent price for human-only chat
    • +Leads reach the CRM with full transcripts
    • +Accessibility certification for the chatbox

    Drawbacks

    • −No free plan
    • −The AI Website Agent costs $400 a month billed annually
    • −WhatsApp, SMS and chat ratings are listed as Olark Classic features
    In business since
    2009
    Customers
    Olark says 12,000+ businesses
    AI agent
    $400 a month billed annually, with 1 human seat included

    Visit olark.com|See the Olark profile

What to check before you buy

Decide whether chat is for sales, support or both

Sales chat needs visitor tracking, proactive messages and CRM sync so leads are not lost. Support chat needs a shared inbox, routing and a help center. LiveChat and Olark lean toward sales, Zendesk and Intercom toward support, and HubSpot covers both through its CRM.

Compare seat pricing with conversation pricing

Most tools charge per agent, such as LiveChat at $19 per user and Freshchat at $19 per agent on annual billing. Tidio prices by billable conversations instead, starting with 100 a month on Starter, so a small team with heavy traffic should model both.

Price the AI agent separately

AI answers are often billed on top of seats. Intercom charges $0.99 per Fin AI Agent outcome, Freshchat lists Freddy AI Agent at $49 per 100 sessions, and LiveChat includes 10 AI resolutions a month on Essential. tawk.to offers its AI Assist chatbot from $29 a month.

Check what the free plan really covers

Free plans differ a lot. tawk.to allows unlimited team members, Freshchat covers up to 10 agents, Tidio includes 50 billable conversations, and Smartsupp limits free use to 1 operator, 25 conversations a month and a 14-day history.

Confirm the integrations you already use

Chat transcripts are most useful in your CRM or store admin. Olark lists HubSpot and Salesforce integrations, Tidio and Smartsupp connect to Shopify and WordPress, and LiveChat lists selling through Shopify on its Essential plan.

Common questions

What is live chat software?
It adds a chat widget to your website so visitors can message your team in real time. Agents reply from a shared inbox or app, see who is on the site, use saved replies and pass chats to colleagues. Most tools now add chatbots or AI agents that answer common questions when nobody is available.
Is there free live chat software?
Yes. tawk.to is free with unlimited team members, Freshchat is free for up to 10 agents, Tidio has a free plan with 50 billable conversations, HubSpot includes live chat in its free tools, and Smartsupp is free for 1 operator and 25 conversations a month.
What is the cheapest paid live chat software?
Among verified prices, HubSpot Service Hub Starter is $10 per seat a month on a limited-time new-customer offer. LiveAgent lists $15 per agent a month and Smartsupp Solo costs $17 a month, both on annual billing.
Which live chat software is best for sales?
LiveChat is built for sales chat, with proactive campaigns, visitor tracking and selling through Shopify. HubSpot fits teams that want chats to land on CRM contacts, and Olark sends leads to HubSpot or Salesforce with transcripts attached.
Do AI chatbots cost extra?
Often, yes. Intercom charges $0.99 per Fin AI Agent outcome, Freshchat lists Freddy AI Agent at $49 per 100 sessions, Zendesk prices automated resolutions separately and tawk.to sells AI Assist from $29 a month. LiveAgent says AI is included on every plan.

Questions or corrections: editorial@toptooladvisor.com

No affiliate links and no paid placement; see our disclosure and editorial policy. Vendors update prices without notice, so confirm on their site first.

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