TopToolAdvisor

Review · Marketing

AWeber review

A long-running email marketing service with Lite and Plus plans, landing pages and an optional done-for-you setup.

By the TopToolAdvisor research desk · Updated November 6, 2026

Features (35%)
7.6
Ease of use (35%)
8.4
Value (30%)
7.8

AWeber keeps things simple with two main plans. Lite, at $12.49 a month billed annually, covers one email list, three landing pages, three email automations, three users and one custom segment, with a monthly send allowance of ten times your subscriber maximum. Plus, at $19.99 a month billed annually, removes most of those caps with unlimited lists, landing pages, automations, segments and users, and adds priority 24/7 support, advanced reporting, sales tracking and removal of AWeber branding. Both start with a 14-day trial. For owners who do not want to build anything themselves, AWeber sells a Done For You service that sets up emails, landing pages and workflows in seven days. The Lite plan is fine for one newsletter list, but a business with separate lists for customers and leads will need Plus. Compared with MailerLite and Brevo, AWeber offers no permanent free plan.

Who it is for

Small businesses that want a straightforward newsletter tool with 24/7 support and an optional setup service.

Price

Lite from $12.49 per month billed annually; Plus from $19.99 per month billed annually.

$ 12.49 /month Billed annually. Start your 14-day trial
Quoted from the vendor pricing page on November 6, 2026.

Key features

  • Lite plan with 3 landing pages, 3 automations and 3 users
  • Plus plan with unlimited lists, landing pages, automations and segments
  • Priority 24/7 support and advanced reporting on Plus
  • Sales tracking with low transaction fees on Plus
  • Done For You service that sets up emails, pages and workflows in 7 days

Strengths and weaknesses

  • Strength: Lite costs $12.49 a month billed annually
  • Strength: Plus removes most caps for $19.99 a month billed annually
  • Strength: A paid setup service is available for owners short on time
  • Weakness: Lite allows 1 email list and 1 custom segment
  • Weakness: No permanent free plan
  • Weakness: Monthly billing on Plus costs more than the annual rate

Key facts

  • Lite: $12.49 per month billed annually
  • Plus: $19.99 per month billed annually
  • Trial: 14 days
  • Monthly sends: 10x subscriber max on Lite, 12x on Plus

Where it ranks

AWeber is No. 9 in our Best Email Marketing Software for Small Business verdict and No. 9 in Best Email Marketing Software.

Alternatives we scored

Visit aweber.com · Questions or corrections: editorial@toptooladvisor.com