Badger Maps review

Badger Maps started as a route planner for outside reps and now sells a territory management suite next to it. Badger Align creates and aligns territories using weighted and custom metrics, runs scenario plans and lets planners exclude legacy and core accounts so key relationships stay put. Badger Lead Routing sends new leads to the right rep by territory, and Badger Insights adds heat maps and territory comparisons. The field app itself covers route optimization, native mobile apps and a two-way CRM sync on the Business plan at $58 per user per month billed annually. The pricing is public but layered: Align costs $20 per territory per month with a 5-territory minimum, Insights is $50 per user, and full territory alignment is bundled only in the quote-based Enterprise Plus tier. That makes Badger a strong fit for teams whose reps live in the field, but enterprise planners modeling quotas will want a planning platform.

Who it is for

field sales teams that want routing plus territory alignment

Price

Business from $58 per user per month billed annually ($69 monthly); Badger Align from $20 per territory per month.

Business $ 58 /mo $ 69 /mo Per user, billed annually
Quoted from the vendor pricing page on November 12, 2026.

Key features

• Badger Align for territory creation, alignment, weighted metrics and scenario planning
• Legacy and core account exclusions during realignment
• Badger Lead Routing assigns leads to reps by territory
• Route optimization and native iOS and Android apps
• Two-way, real time CRM integration on the Business plan

Strengths and weaknesses

• Strength: Territory products can be bought on their own or added to a plan
• Strength: Badger Align drops from $20 to $10 per territory per month after 40 seats
• Strength: 14-day free trial and a 90-day money-back guarantee for teams of 2 or more
• Weakness: Badger Align needs at least 5 territories
• Weakness: Territory alignment is bundled only in Enterprise Plus, which is quote-based
• Weakness: The money-back guarantee excludes Badger Align

Key facts

• Business plan: $58 per user per month, billed annually
• Enterprise plan: $95 per user per month, billed annually
• Badger Align: $20 per territory per month, minimum 5 territories
• Free trial: 14 days

Where it ranks

Badger Maps is No. 2 in our Best Territory Management Software verdict.