10 Best Territory Management Software of 2026
By the TopToolAdvisor research desk · Updated November 12, 2026 · Next review December 27, 2026 · 10 products scored
Our pick in brief
eSpatial is the strongest all-round pick: it publishes its prices, and its Professional Territory Manager tier handles territory creation, realignment, account locking and balance checks without an enterprise contract. Salesforce Maps is the easier choice for teams that already run Salesforce, since it maps CRM data natively. Badger Maps and Map My Customers suit field teams that need routing and activity tracking alongside territories, and Maptive is the low-cost option for occasional redesigns. Enterprises planning territories together with quotas and capacity should shortlist Fullcast, Varicent, Xactly AlignStar and Anaplan and expect a quote and an implementation project.
Quick answer
eSpatial is the best territory management software for sales leaders designing and balancing territories in 2026, because its Professional Territory Manager tier ($2,665 per user per year, 3-user minimum) covers realignment, account locking and a balance dashboard at a published price. Salesforce Maps suits field teams already on Salesforce at $75 per user per month, and Badger Maps adds territory alignment to a field app from $58 per user per month. The cheapest option is Maptive, with a $250 45 Day Pass or Pro at $110 per month, as of November 2026.
This list is for field and enterprise sales leaders, sales ops managers and RevOps teams who design territories, rebalance workloads and assign accounts to reps. It covers two kinds of software: map-first tools such as eSpatial, Maptive, Badger Maps, Map My Customers and SPOTIO, which put accounts on a map for drawing and checking territories, and planning platforms such as Fullcast, Varicent, Xactly AlignStar and Anaplan, which model territories with quotas and capacity. We compared documented features and published prices for 10 products and scored each on features, ease of use and value. Prices are in US dollars as shown on each vendor's page on November 12, 2026; quote-only vendors are marked as pending.
By the numbers
- 28.51%In 2025, 28.51% of enterprises in the EU with 10 or more employees used customer relationship management (CRM) software, according to Eurostat.Source: Eurostat
- 65.43%Among large EU enterprises (250 or more employees), 65.43% used CRM software in 2025, more than two and a half times the small business rate.Source: Eurostat
- 55.79%Finland had the highest CRM adoption in the EU in 2025, with 55.79% of enterprises using CRM software, followed by the Netherlands at 54.12%.Source: Eurostat
- 20.0%Salesforce held a 20.0% share of the worldwide CRM market in 2025, according to IDC data announced by Salesforce.Source: IDC
- 311,704HubSpot had 311,704 paying customers on September 30, 2026, up 12% from a year earlier.Source: HubSpot
- 87%87% of sales organizations used some form of AI in 2025, according to Salesforce's State of Sales survey of 4,050 sales professionals in 22 countries.Source: Salesforce
Shortlist scores
- 1eSpatialsales ops teams that design and rebalance territories outside the CRM8.4
- 2Badger Mapsfield sales teams that want routing plus territory alignment8.3
- 3Salesforce Mapsenterprise field teams that already run Salesforce8.3
- 4Maptivesmall sales teams and analysts on a budget8.2
- 5Map My Customersoutside sales teams in healthcare, distribution and manufacturing8.0
- 6Fullcast PlanRevOps teams at large B2B organizations7.9
- 7Varicent Sales Planningenterprises with matrix and named-account territories7.9
- 8SPOTIOdoor-to-door and B2C canvassing teams7.8
- 9Xactly AlignStarsales leaders who rebalance geographic territories each year7.8
- 10Anaplan Territory & Quota Planningglobal enterprises already planning in Anaplan7.7
How the scores work
Each product is rated out of 10 on the same three criteria, then ranked by the weighted total. Scores compare documented features and published prices, not hands-on testing.
- 35%Features
- 35%Ease of use
- 30%Value
No. 1, our pick
eSpatialMap-based territory design and optimization software that turns spreadsheet or Salesforce data into balanced sales territories.
8.4of 10Best for sales ops teams that design and rebalance territories outside the CRM
- Features
- 8.8
- Ease of use
- 8.4
- Value
- 8.0
Price
Mapping Pro from $499 per user per year; Professional Territory Manager $2,665 per user per year; 3-user minimum
Quoted from the eSpatial pricing page on November 12, 2026:
$ 499 per user per year
eSpatial is the most complete dedicated territory design tool on this list that still publishes its prices. The Professional Territory Manager tier lets planners create, realign, merge and close territories on a map, move accounts between reps, lock priority clients to a named rep and check a Territory Balance Dashboard for overlaps. It includes 100 rep territories, 150,000 monthly geocodes and 200 maps. The Advanced Territory Manager tier, at $4,999 per user per year, adds automated balancing on live sales data and workload constraints, side-by-side what-if scenarios and hierarchies up to 6 levels deep, which suits national or global teams. The catch is cost structure: every tier has a 3-user minimum, and the Salesforce integration ($5,995) and SSO ($7,495) are paid add-ons. Teams that only need to see accounts on a map can start on Mapping Pro at $499 per user per year, but that tier includes no rep territories.
Strengths
- +Prices for all three tiers are published in USD on the pricing page
- +Professional Territory Manager includes 100 rep territories; Advanced includes 250
- +US, Canada and UK boundary datasets are included
Drawbacks
- −Every plan has a 3-user minimum, so Professional Territory Manager starts at $7,995 a year
- −Salesforce integration is a $5,995 add-on and SSO is $7,495
- −Mapping Pro, the cheapest tier, includes 0 rep territories
- Starting price
- $499 per user per year (Mapping Pro)
- Territory tier
- $2,665 per user per year (Professional Territory Manager)
- Minimum users
- 3
- Hierarchy levels
- Up to 6 on Advanced Territory Manager
No. 2
Badger MapsA field sales mapping and routing app with an add-on territory suite for alignment, lead routing and territory insights.
8.3of 10Best for field sales teams that want routing plus territory alignment
- Features
- 8.0
- Ease of use
- 8.6
- Value
- 8.2
Price
Business from $58 per user per month billed annually ($69 monthly); Badger Align from $20 per territory per month
Quoted from the Badger Maps pricing page on November 12, 2026:
Business $ 58 /mo $ 69 /mo Per user, billed annually
Badger Maps started as a route planner for outside reps and now sells a territory management suite next to it. Badger Align creates and aligns territories using weighted and custom metrics, runs scenario plans and lets planners exclude legacy and core accounts so key relationships stay put. Badger Lead Routing sends new leads to the right rep by territory, and Badger Insights adds heat maps and territory comparisons. The field app itself covers route optimization, native mobile apps and a two-way CRM sync on the Business plan at $58 per user per month billed annually. The pricing is public but layered: Align costs $20 per territory per month with a 5-territory minimum, Insights is $50 per user, and full territory alignment is bundled only in the quote-based Enterprise Plus tier. That makes Badger a strong fit for teams whose reps live in the field, but enterprise planners modeling quotas will want a planning platform.
Strengths
- +Territory products can be bought on their own or added to a plan
- +Badger Align drops from $20 to $10 per territory per month after 40 seats
- +14-day free trial and a 90-day money-back guarantee for teams of 2 or more
Drawbacks
- −Badger Align needs at least 5 territories
- −Territory alignment is bundled only in Enterprise Plus, which is quote-based
- −The money-back guarantee excludes Badger Align
- Business plan
- $58 per user per month, billed annually
- Enterprise plan
- $95 per user per month, billed annually
- Badger Align
- $20 per territory per month, minimum 5 territories
- Free trial
- 14 days
No. 3
Salesforce MapsSalesforce's native mapping add-on for territory research, account prioritization and field routing on CRM data.
8.3of 10Best for enterprise field teams that already run Salesforce
- Features
- 9.0
- Ease of use
- 8.2
- Value
- 7.6
Price
From $75 per user per month billed annually; Maps Advanced $150 per user per month
Quoted from the Salesforce Maps pricing page on November 12, 2026:
Salesforce Maps can be purchased as an individual SPM add-on for $75 per user, per month.
Salesforce Maps is the natural pick for field sales orgs whose accounts, contacts and opportunities already live in Salesforce. It puts that data on a map so managers can research territories, adjust plans and spot new opportunities, and reps can prioritize accounts by Einstein score, potential revenue, last contact date or proximity to an address. Routes and schedules are built automatically, business, property and demographic data can be layered on the map, and reps capture notes on mobile without leaving Maps. Pricing is published: Maps costs $75 and Maps Advanced $150 per user per month, billed annually, and every per-user product needs an annual contract. Leaders who want to set territories and quotas together will look at Salesforce Sales Planning, a separate product listed from $75 per user per month. For a company not on Salesforce, this is not an option.
Strengths
- +Runs on Salesforce data, so there is no sync to maintain
- +Two published tiers: Maps at $75 and Maps Advanced at $150 per user per month
- +Pairs with Salesforce Sales Planning, listed from $75 per user per month
Drawbacks
- −Only useful if your CRM is Salesforce
- −All per-user products require an annual contract
- −Full territory and quota planning is a separate Sales Planning product
- Starting price
- $75 per user per month, billed annually
- Tiers
- Maps and Maps Advanced
- CRM
- Salesforce only
No. 4
MaptiveWeb-based mapping software with a Territory Manager, boundary tools and drive-time analysis on every plan.
8.2of 10Best for small sales teams and analysts on a budget
- Features
- 7.6
- Ease of use
- 8.6
- Value
- 8.4
Price
Pro $110 per month billed monthly or $1,250 per year; Team $220 per month; 45 Day Pass $250
Quoted from the Maptive pricing page on November 12, 2026:
Pro and Team can be billed monthly at $110 and $220, or annually at $1,250 and $2,500.
Maptive is a browser-based mapping tool that suits a sales ops analyst or a small team that needs to draw and check territories without an enterprise contract. Its Territory Manager builds territories from uploaded data, the boundary tool maps regions by county, state or ZIP code, and drive time polygons and radius circles show how far a rep can reach. Heat maps, demographic overlays from Census data and a CRM integration round out the analysis side, and route optimization handles up to 70 stops. Every plan includes all 60+ tools, so the choice comes down to users and data volume: Pro is $110 per month or $1,250 per year for one user, Team is $220 per month or $2,500 per year for five, and a $250 45 Day Pass covers a one-off realignment project. Maptive does not track rep activity or route leads, so it works best as the planning layer next to your CRM.
Strengths
- +Every tool is on every plan; tiers differ only in users and data
- +Short projects can use a $250 45 Day Pass
- +10-day free trial with no credit card
Drawbacks
- −Built for mapping and analysis, not rep-level CRM workflows
- −Pro covers 1 user; extra users cost $750 each per year
- −Enterprise volumes need a custom quote
- Pro
- $110 per month or $1,250 per year, 1 user
- Team
- $220 per month or $2,500 per year, 5 users
- Locations per data set
- 100,000
- Free trial
- 10 days, no credit card
No. 5
Map My CustomersA field sales execution platform that combines territory heatmaps, CRM sync, route planning and activity capture.
8.0of 10Best for outside sales teams in healthcare, distribution and manufacturing
- Features
- 8.0
- Ease of use
- 8.4
- Value
- 7.6
Price
Industry Leader from $99 per user per month paid annually; Enterprise from $139
Quoted from the Map My Customers pricing page on November 12, 2026:
Starts at $99 /user/mo paid annually
Map My Customers is built for outside sales teams that need to see whether territories are being worked, not only how they are drawn. Its territory view layers activity frequency, revenue, account tier or last-visit date on a color-coded map, so a manager can spot cold zones where accounts have gone unvisited and rebalance territories using account density. From the same heatmap, reps can build a route or managers can reassign accounts to nearby reps. The entry Industry Leader plan starts at $99 per user per month paid annually and covers territory mapping, two-way CRM sync, route planning and 50,000 records. The Enterprise plan, from $139, adds unlimited records, smart territory and demographic tools, advanced reporting and an AI Field Agent. PHI/HIPAA and SOC 2 Type II compliance make it a fit for medical device and diagnostics teams. It is not a territory design engine for quota planning.
Strengths
- +Cold zones show accounts that have not been visited recently
- +Accounts can be reassigned to nearby reps from the map
- +HIPAA and SOC 2 Type II support suits medical sales
Drawbacks
- −Entry plan caps records at 50,000
- −Smart territory tools sit on the $139 Enterprise tier
- −Annual billing only on published plans
- Industry Leader
- From $99 per user per month, paid annually
- Enterprise
- From $139 per user per month, paid annually
- Compliance
- PHI/HIPAA, SOC 2 Type II, GDPR
No. 6
Fullcast PlanA go-to-market planning product for territory, quota and capacity plans, part of a platform that also covers routing and commissions.
7.9of 10Best for RevOps teams at large B2B organizations
- Features
- 8.9
- Ease of use
- 7.7
- Value
- 7.0
Price
See vendor pricing (USD check pending): priced by users through sales
We could not confirm a US price yet. Check the Fullcast Plan pricing page.
Fullcast Plan is aimed at RevOps teams that treat territory design as one step in a yearly go-to-market plan. Territories, quotas and capacity are modeled together, so a change to headcount flows through to coverage and targets rather than living in separate spreadsheets. Fullcast says planners can run complex territory planning on multiple metrics and KPIs in as little as 30 minutes, and the product connects directly to Salesforce, ServiceNow, HubSpot and Microsoft Dynamics so plans stay in step with CRM data. The wider Fullcast platform adds lead and account routing and commissions, which means the plan can drive assignment and pay. Fullcast describes its territory and quota suite as ideal for large organizations and enterprise teams, prices it by users and quotes it through sales. Field teams that only need to draw boundaries on a map will find it heavier than they need.
Strengths
- +Territories, quotas and capacity are planned together
- +Connects to several CRMs, not only Salesforce
- +Same platform covers routing and commissions
Drawbacks
- −No published prices
- −Positioned for large and enterprise teams
- −More than a small field team needs
- Pricing
- Quote only, priced by users
- CRMs
- Salesforce, ServiceNow, HubSpot, Microsoft Dynamics and more
No. 7
Varicent Sales PlanningEnterprise territory and quota planning within Varicent's sales performance management suite.
7.9of 10Best for enterprises with matrix and named-account territories
- Features
- 9.1
- Ease of use
- 7.4
- Value
- 7.0
Price
See vendor pricing (USD check pending): quote through sales
We could not confirm a US price yet. Check the Varicent Sales Planning pricing page.
Varicent Sales Planning is built for enterprises whose territories are not simple geographic blocks. Planners can model territories across multiple systems or custom hierarchies and share definitional elements between territories to support matrix structures. Inheritance rules let one territory be defined from others, and territories can be built with inclusions and exclusions. A precedence-based rules engine assigns named accounts at a higher level and removes them before geography rules apply, which avoids the common conflict between key-account and regional coverage. A map view handles balancing for both geographic and named-account territories, and built-in workflows route changes for approval. AI-assisted scenario modeling helps compare designs. Varicent also sells incentive compensation and seller insights, so territory changes can feed pay. There is no public price, and the rules depth means a longer implementation than a mapping tool.
Strengths
- +Handles matrix structures where elements are shared across territories
- +Named accounts and geography rules work in the same model
- +Part of a suite that includes incentive compensation
Drawbacks
- −No published pricing
- −Rules-heavy setup needs an experienced admin
- −Not a field routing or rep app
- Pricing
- Quote only
- Territory types
- Geographic and named-account
- Suite
- Sales Planning, Incentives, Seller Insights
No. 8
SPOTIOA field sales CRM with territory design, assignment and activity tracking for B2B and door-to-door teams.
7.8of 10Best for door-to-door and B2C canvassing teams
- Features
- 7.8
- Ease of use
- 8.3
- Value
- 7.2
Price
See vendor pricing (USD check pending): plans tailored to team size and use case
We could not confirm a US price yet. Check the SPOTIO pricing page.
SPOTIO is a field sales CRM that puts territory management next to canvassing, routing and activity tracking. Managers draw territories by ZIP code, county or city, or freehand on a live map, filter by demographics, then assign them to reps or teams and reassign them when headcount or markets change. Because territories live in the same app reps use every day, managers can see which territories are being worked and spot underperforming zones from activity data. The Next Best Action feature assigns each account a Value Score built from 42+ signals and recommends where reps should go next. SPOTIO serves both B2B teams and residential canvassing teams in roofing, home services and telecom. Pricing is not published; plans are tailored to team size and use case. Territory design here is drawn by hand, so enterprise planners who need automated balancing or quota modeling should look elsewhere.
Strengths
- +Territory tools sit inside the field CRM reps already use
- +Rep activity is visible per territory
- +Covers both B2B and residential canvassing
Drawbacks
- −No published prices
- −Territory design is manual drawing, not automated balancing
- −Less suited to named-account enterprise planning
- Pricing
- Quote only
- Territory shapes
- ZIP code, county, city or freehand
- Account scoring
- Value Score from 42+ signals
No. 9
Xactly AlignStarMap-based territory alignment software from Xactly with an alignment report card and what-if optimizer.
7.8of 10Best for sales leaders who rebalance geographic territories each year
- Features
- 8.5
- Ease of use
- 7.8
- Value
- 7.0
Price
See vendor pricing (USD check pending): quote through sales
We could not confirm a US price yet. Check the Xactly AlignStar pricing page.
Xactly AlignStar is a territory alignment tool that Xactly sells alongside its incentive compensation and planning products. Planners work on an interactive map, reassigning areas by click and drag, and an Alignment Report Card grades how balanced the territories are against the company's objectives. An optimizer and what-if scenarios show how a change affects performance before it goes live, and heat maps and sales density maps help find underserved areas. AlignStar imports data from CRM, ERP and HR platforms and from spreadsheets such as Excel, and it can optimize routes for field reps. Xactly says teams can be operational in hours. The product pages publish fewer specifics, such as record limits or territory counts, than eSpatial or Maptive, and pricing is by quote only. It makes most sense for companies already paying Xactly for compensation, where territories and pay can share data.
Strengths
- +Report card gives a quick balance score per alignment
- +Route optimization for field reps
- +Connects to the wider Xactly compensation platform
Drawbacks
- −No published pricing
- −Product pages are thinner than rivals on limits and specs
- −Best value only for teams also using Xactly
- Pricing
- Quote only
- Data sources
- CRM, ERP, HR platforms and Excel
No. 10
Anaplan Territory & Quota PlanningAn out-of-the-box Anaplan application for territory lifecycle planning, quota setting and resource allocation.
7.7of 10Best for global enterprises already planning in Anaplan
- Features
- 9.2
- Ease of use
- 7.0
- Value
- 6.8
Price
See vendor pricing (USD check pending): quote through sales
We could not confirm a US price yet. Check the Anaplan Territory & Quota Planning pricing page.
Anaplan Territory & Quota Planning is a packaged application on the Anaplan planning platform, aimed at large companies that want territory design tied to revenue targets. It covers the territory lifecycle, integrated target and quota setting and resource allocation, with scenario creation, workflows and approvals built in. Hierarchies, performance metrics, account scoring and segmentation, quotas and territory assignments sit in one model, so planners can reconcile top-down revenue targets with bottom-up account potential. The Anaplan Sales Analyst AI agent answers questions, scores accounts with predictive intent and helps balance large numbers of opportunities. The application connects to CRM and can be configured or extended, which is a strength for complex companies and a cost for everyone else: building and maintaining models takes Anaplan skills. Pricing is quote only, and there is no map-first field experience for reps.
Strengths
- +Reconciles top-down revenue targets with bottom-up account potential
- +One source of truth for hierarchies, scoring, quotas and territories
- +Extends into the rest of Anaplan's finance and workforce planning
Drawbacks
- −No published pricing
- −Model building usually needs Anaplan expertise
- −No field routing or rep mobile app
- Pricing
- Quote only
- AI
- Anaplan Sales Analyst agent
Visit anaplan.com|See the Anaplan Territory & Quota Planning profile
What to check before you buy
Decide between drawing territories and planning them
Map-first tools such as eSpatial, Maptive and SPOTIO help you draw boundaries and balance accounts on a map. Planning platforms such as Fullcast, Varicent and Anaplan model territories together with quotas and headcount. If quotas are set in a separate process, a mapping tool is usually enough.
Check how balancing works
Some tools only show you overlaps and leave the fix to you, such as eSpatial's Territory Balance Dashboard on the Professional tier. Others balance automatically on live data, such as eSpatial Advanced Territory Manager, or grade each design, such as Xactly AlignStar's Alignment Report Card.
Protect key accounts during realignment
Reps lose trust when long-held accounts move. Look for account locking or exclusions: eSpatial locks priority clients to reps, Badger Align excludes legacy and core accounts, and Varicent removes named accounts before geography rules apply.
Match the tool to your CRM
Salesforce Maps works only with Salesforce. eSpatial charges $5,995 for its Salesforce integration. Fullcast lists Salesforce, ServiceNow, HubSpot and Microsoft Dynamics, and Badger Maps lists 25 or more CRM integrations. Confirm the sync direction before you buy.
Price the whole team and the minimums
Minimums change the real cost. eSpatial requires 3 users per plan, Badger Align needs 5 territories, and Salesforce per-user products need an annual contract. Model the total for every planner and rep who needs access.
Common questions
- What is the best territory management software?
- eSpatial is the best territory management software for most sales leaders in 2026. Its Professional Territory Manager tier costs $2,665 per user per year and covers territory creation, realignment, account locking and a balance dashboard. Teams on Salesforce should also consider Salesforce Maps at $75 per user per month.
- How much does territory management software cost?
- Published prices range from $110 per month for Maptive Pro to $4,999 per user per year for eSpatial Advanced Territory Manager. Badger Maps starts at $58 per user per month and Map My Customers at $99 per user per month, both billed annually. Fullcast, Varicent, Xactly AlignStar, Anaplan and SPOTIO quote prices through sales.
- Is there a free territory mapping tool?
- No product on this list has a permanent free plan. Badger Maps offers a 14-day free trial and Maptive a 10-day free trial with no credit card, and eSpatial offers a free trial without a credit card.
- Does Salesforce have territory management?
- Yes. Salesforce Maps adds territory research and mapping to Salesforce from $75 per user per month, and Maps Advanced costs $150. Salesforce also sells Sales Planning for territory and quota planning, listed from $75 per user per month.
- What is the difference between territory mapping and territory planning software?
- Territory mapping software draws and balances territories on a map, while planning software models territories together with quotas and capacity. eSpatial, Maptive and Badger Maps are mapping tools; Fullcast, Varicent and Anaplan are planning platforms.
- Which territory software is best for field sales reps?
- Badger Maps and Map My Customers are the strongest picks for field reps. Both combine territory maps with route planning and native mobile apps, from $58 and $99 per user per month respectively, billed annually.
- How do you balance sales territories?
- Balance territories on workload and potential, not only on area. Tools such as eSpatial Advanced Territory Manager balance automatically on sales data and workload constraints, and Xactly AlignStar grades each design with an Alignment Report Card.
Questions or corrections: editorial@toptooladvisor.com
See our disclosure and editorial policy. Vendors update prices without notice, so confirm on their site first.