folk review

folk works best for founders whose pipeline comes from their network rather than cold lists. The LinkedIn extension, email and calendar sync and WhatsApp sync bring contacts in as you talk to them, and enrichment fills in missing emails, with 500 lookups a month on Standard. Standard costs $24 per member per month billed yearly or $30 monthly and includes pipeline management, email campaigns, AI assistants and magic AI fields. Premium at $48 adds custom objects and deals, email sequences, workspace roles, dashboards and API access, so a startup that wants a proper deal object will likely land there. Every plan allows unlimited members. folk offers a two-week trial with all premium features and no card, but its FAQ says the account is blocked if you do not upgrade at the end, with data kept for a while. It is simpler than Attio, with fewer reporting and permission controls.

Who it is for

Founders doing network-driven selling, partnerships and fundraising outreach.

Price

Standard $24 per member per month billed yearly ($30 monthly); Premium $48; Enterprise from $80; 2-week free trial.

$24 22€ /member/month $288 259€ billed yearly
Quoted from the vendor pricing page on November 6, 2026.

Key features

• Pipeline management and email campaigns on Standard
• Contact enrichment and AI assistants
• LinkedIn extension and email, calendar and WhatsApp sync
• Custom objects, deals and email sequences on Premium
• 5,000+ integrations through Zapier and Make

Strengths and weaknesses

• Strength: Quick to adopt for founders who live in LinkedIn and Gmail
• Strength: Unlimited members on every plan
• Strength: A 2-week trial with no credit card
• Weakness: No permanent free plan
• Weakness: Deals, sequences, dashboards and API access need Premium at $48
• Weakness: Accounts are blocked if you do not upgrade after the trial

Key facts

• Standard: $24 per member per month billed yearly
• Premium: $48 per member per month billed yearly
• Enterprise: From $80 per member per month billed yearly
• Free trial: 2 weeks, no credit card

Where it ranks

folk is No. 7 in our Best CRM for Startups verdict.