Attio review

Attio suits startups whose relationships do not fit a single sales pipeline. Founders often track investors, design partners, candidates and customers at the same time, and Attio's custom objects let each live in its own structure while sharing contacts synced from email and calendar. The free plan covers up to 3 seats, 3 objects and 50,000 records, and includes automatic enrichment of company and people records. Plus raises the limits to 10 seats and 250,000 records and adds private lists and more email sending. Pro is where call intelligence, sequences, advanced permissions and up to 100 reports appear. For venture-backed startups, the Startup Program offers 80% off the annual Pro plan and credits in the first year and 30% off the second, for workspaces of up to 10 seats. The page we fetched listed prices in euros only, so the USD price is pending. Teams that want a classic sales pipeline out of the box may find Pipedrive faster to adopt.

Who it is for

Venture-backed founders who want a CRM they can shape around fundraising, hiring and sales in one workspace.

Price

Free plan for up to 3 seats; paid plans Plus and Pro, see vendor pricing (USD check pending).

US price check pending. See the vendor pricing page.

Key features

• Real-time contact syncing and automatic data enrichment on the free plan
• Custom objects and up to 50,000 records on Free
• Workflows, API, webhooks and an MCP server
• Call intelligence and sequences on Pro
• Startup program with 80% off the annual Pro plan in year one

Strengths and weaknesses

• Strength: The free plan covers up to 3 seats with enrichment included
• Strength: The data model bends to deals, investors or candidates without workarounds
• Strength: The startup program discounts Pro by 80% for the first year
• Weakness: Free is capped at 3 objects, 200 emails a month and 3 reports
• Weakness: Plus stops at 10 seats
• Weakness: The startup program requires venture backing and signing up within 90 days

Key facts

• Free plan: Up to 3 seats, 50,000 records
• Plus: Up to 10 seats, 250,000 records
• Pro: Unlimited seats, 1,000,000 records
• Startup program: 80% off annual Pro year one, 30% off year two

Where it ranks

Attio is No. 2 in our Best CRM for Startups verdict and No. 5 in Best Free CRM Software.