Pipedrive review

Pipedrive suits a small business where selling is a sequence of deals, each sitting in a stage until someone moves it forward. The Lite plan covers lead, calendar and pipeline management, spreadsheet or CRM import, AI-powered report creation from text prompts and access to more than 500 integrations. Pipedrive also lists Nova, its meeting intelligence tool, on Lite: a brief before each meeting, a call transcript and CRM updates ready to approve afterward. For most teams the plan to price is Growth, which adds full Gmail or Outlook sync with open and click tracking, bulk email, automations, nurturing sequences, subscription and forecast reports and a meeting scheduler. Premium adds lead capture tools and Ultimate adds account security rules. There is no free plan, only a 14-day trial with no card, and the pricing page showed euros here, so we have left the USD price pending. Check the US price on the vendor page before comparing it with HubSpot or Freshsales.

Who it is for

Small teams whose day revolves around moving deals from one stage to the next.

Price

See vendor pricing (USD check pending).

US price check pending. See the vendor pricing page.

Key features

• Lead, calendar and pipeline management on every plan
• AI-powered report creation from text prompts
• 500+ integrations, including Zapier, Zoom and Lemlist
• Pipedrive Nova meeting briefs, call transcripts and suggested CRM updates
• Full email sync, automations and nurturing sequences on Growth

Strengths and weaknesses

• Strength: The pipeline view is easy for new reps to read
• Strength: A 14-day free trial needs no credit card
• Strength: Meeting intelligence is listed on the entry plan
• Weakness: No permanent free plan
• Weakness: Email sync and automations start at Growth, not Lite
• Weakness: We could not confirm USD prices from this location

Key facts

• Plans: Lite, Growth, Premium, Ultimate
• Free trial: 14 days, no credit card
• Integrations: 500+
• Customers: Over 100,000 companies

Where it ranks

Pipedrive is No. 3 in our Best CRM for Small Business verdict and No. 3 in Best CRM for Startups and No. 2 in Best CRM Software.