Frill review

Frill keeps feedback management simple: an idea board, a roadmap and an announcements feed, all delivered through one embeddable widget. Every paid plan includes unlimited admins, unlimited tracked users and unlimited widgets, which suits companies where many people need to read and triage ideas. Ideas get votes, comments and reactions, admins can vote on behalf of customers, similar ideas are detected and merged, and a priority matrix scores requests on custom factors. Startup costs $25 per month with 50 active ideas and 1 survey, Business at $49 lifts ideas to unlimited with 3 surveys, Growth at $149 bundles privacy features, unlimited surveys and white labeling, and Enterprise at $349 adds SOC 2 compliance, audit logs and dedicated hosting. Surveys cover NPS, CSAT, quick polls, idea polls and open feedback. There is no free plan, only a 14 day trial, and private boards need the Privacy add-on below Growth. A Canny import helps teams switching tools.

Who it is for

Product teams that want a simple idea board with many internal collaborators and no per-seat pricing.

Price

Plans from $25 per month (Startup); Business $49, Growth $149.

Startup $25 per month
Quoted from the vendor pricing page on November 7, 2026.

Key features

• Idea board with voting, vote on behalf and similar idea detection
• Priority matrix with custom priority factors
• Roadmap and announcements in an embeddable widget
• NPS, CSAT, polls and open feedback surveys
• SSO, webhooks, developer API and Canny import

Strengths and weaknesses

• Strength: Unlimited admins and tracked users on every paid plan
• Strength: 14 day free trial with no credit card
• Strength: Short learning curve with one embeddable widget
• Weakness: No permanent free plan
• Weakness: Startup allows only 50 active ideas and 1 survey
• Weakness: Privacy and white labeling are add-ons or Growth plan features

Key facts

• Free plan: No, 14 day trial
• Paid tiers: Startup $25, Business $49, Growth $149, Enterprise $349 per month
• Admins: Unlimited on every paid plan
• Active ideas: 50 on Startup, unlimited from Business

Where it ranks

Frill is No. 4 in our Best Customer Feedback Software verdict.