Keap review

Keap is built for small businesses that want leads captured, scored and followed up automatically. Keap lists lead capture with landing pages and forms, lead management, and lead scoring that prioritizes your hottest leads and can trigger automation based on likelihood to buy. That last part is the draw: a lead that crosses a score threshold can start a sales sequence or alert the owner without anyone watching a list. Keap also ships many automation templates for lead magnets, consultation requests, phone intake and new lead nurture, plus email and text marketing, with texting available only in the US. The barrier is price. Keap starts at $320 per month, billed at $3,195 per year, and requires implementation services at the start, which Keap frames as a way to reach value quickly. That makes it a poor fit for a team that only needs a form and a pipeline, and a reasonable one for a service business that wants a done-with-you automation setup.

Who it is for

Owner-led service businesses that want lead capture, scoring and automated follow-up with guided implementation.

Price

From $320 per month.

Starting at $ 320 /mo
Quoted from the vendor pricing page on November 10, 2026.

Key features

• Lead capture with landing pages and forms
• Lead scoring that triggers automation
• Marketing and sales automation templates
• Email and text marketing
• Required implementation services at the start

Strengths and weaknesses

• Strength: Lead scoring can trigger automation based on likelihood to buy
• Strength: Large library of lead capture and nurture templates
• Strength: Implementation services help teams launch properly
• Weakness: Starts at $320 per month, the highest entry price here
• Weakness: Implementation services are required
• Weakness: Text messaging is only available in the US

Key facts

• Price: Starting at $320 per month, billed at $3,195 per year
• Lead capture: Landing pages and forms
• Lead scoring: Included, can trigger automation
• Onboarding: Required implementation services

Where it ranks

Keap is No. 10 in our Best CRM for Lead Generation verdict and No. 7 in Best CRM for Marketing.