Zoho CRM review

Zoho CRM is the choice for a small business that is simple today but expects to need real sales operations soon. The free edition, listed as free forever for three users, includes leads, deals, workflows, reports and a mobile app. Standard, which Zoho labels beginner-friendly, adds workflows and assignment rules, AI agents, cadences for multichannel follow-up, custom reports and dashboards, sales forecasting and a no-code tool for custom screens. Professional adds CPQ with price rules, email intelligence, a step-by-step process blueprint for reps, widgets, inventory management and a Google Ads integration. That is more capability per tier than most CRMs on this list, but it comes with more settings to configure, and a team of three that only needs a pipeline may find Bigin easier. The pricing page loaded without USD figures here, so the price is pending. Check the US page, then compare Standard against HubSpot Starter and Pipedrive Growth.

Who it is for

Small businesses that expect to grow into automation, forecasting and quoting.

Price

See vendor pricing (USD check pending).

US price check pending. See the vendor pricing page.

Key features

• Free edition with leads, deals, workflows, reports and a mobile app
• Workflows and assignment rules on Standard
• Cadences for multichannel lead follow-up
• Custom reports, dashboards and sales forecasting
• CPQ, process automation and inventory management on Professional

Strengths and weaknesses

• Strength: The free edition covers three users
• Strength: Standard already includes workflows, cadences and forecasting
• Strength: A clear upgrade path to Bigin's bigger sibling features
• Weakness: Busier interface than Bigin or Less Annoying CRM
• Weakness: More setup to get value from the automation
• Weakness: We could not confirm USD prices from this location

Key facts

• Free edition: Free forever for 3 users
• Paid editions: Standard, Professional, Enterprise
• Standard: Workflows, cadences, reports, forecasting
• Professional: Adds CPQ, process automation, inventory

Where it ranks

Zoho CRM is No. 7 in our Best CRM for Small Business verdict and No. 8 in Best CRM for Startups and No. 3 in Best CRM Software and No. 3 in Best Free CRM Software.