Review · Ecommerce
Moosend review
A low-cost email marketing and automation platform with ecommerce tracking and product recommendations.
By the TopToolAdvisor research desk · Updated November 6, 2026
- Features (35%)
- 7.6
- Ease of use (35%)
- 8.4
- Value (30%)
- 9.0
Moosend offers the cheapest verified way on this list to run real store automation. Pro costs $9 a month for 500 contacts, or $7 a month billed annually, and includes unlimited email sends. Its automation builder has triggers for viewing a product or browsing a page, and Moosend tracks product views, carts and purchases, so abandoned cart and browse follow-ups work on the entry plan. Emails can include product blocks that fill in description and price from a connected store, plus recommendations based on past purchases and site behavior, and a dashboard shows revenue, orders and top products. Moosend also offers Audience Discovery, an AI tool that tags contacts by behavior. The trade-offs are channel breadth and depth. There is no permanent free plan, only a 30-day trial, the pricing page does not list SMS, and the integration catalog is less store-focused than Klaviyo or Drip. For a small store that needs email automation on a tight budget, the price is hard to beat.
Who it is for
Budget-conscious stores that want cart and product view automations on the entry plan.
Price
Pro from $9 per month for 500 contacts, or $7 per month billed annually; 30-day free trial.
pay once a year $7 $9 Per month Create your free account
Quoted from the vendor pricing page on November 6, 2026.
Key features
- Unlimited email sends on Pro
- Automation triggers when someone views a product or browses any page
- Tracking of product views, carts and purchases
- Product recommendation blocks and shoppable product blocks in emails
- Ecommerce revenue dashboard with orders and top products
Strengths and weaknesses
- Strength: Lowest verified paid entry price on this list
- Strength: Ecommerce triggers and tracking included on Pro
- Strength: Unlimited sends, so frequent campaigns cost no more
- Weakness: No permanent free plan, only a 30-day trial
- Weakness: No built-in SMS channel listed on the pricing page
- Weakness: Fewer store integrations highlighted than ecommerce-first rivals
Key facts
- Pro: $9 a month for 500 contacts, $7 billed annually
- Annual discount: 20%
- Free trial: 30 days, no credit card
- Team members on Pro: 5
Where it ranks
Moosend is No. 6 in our Best Email Marketing Software for Ecommerce verdict and No. 10 in Best Email Marketing Software for Small Business.
Alternatives we scored
- Klaviyo8.9
- Omnisend8.8
- Shopify Messaging8.5
- Brevo8.4
Visit moosend.com · Questions or corrections: editorial@toptooladvisor.com