TopToolAdvisor

Review · Ecommerce

Moosend review

A low-cost email marketing and automation platform with ecommerce tracking and product recommendations.

By the TopToolAdvisor research desk · Updated November 6, 2026

Features (35%)
7.6
Ease of use (35%)
8.4
Value (30%)
9.0

Moosend offers the cheapest verified way on this list to run real store automation. Pro costs $9 a month for 500 contacts, or $7 a month billed annually, and includes unlimited email sends. Its automation builder has triggers for viewing a product or browsing a page, and Moosend tracks product views, carts and purchases, so abandoned cart and browse follow-ups work on the entry plan. Emails can include product blocks that fill in description and price from a connected store, plus recommendations based on past purchases and site behavior, and a dashboard shows revenue, orders and top products. Moosend also offers Audience Discovery, an AI tool that tags contacts by behavior. The trade-offs are channel breadth and depth. There is no permanent free plan, only a 30-day trial, the pricing page does not list SMS, and the integration catalog is less store-focused than Klaviyo or Drip. For a small store that needs email automation on a tight budget, the price is hard to beat.

Who it is for

Budget-conscious stores that want cart and product view automations on the entry plan.

Price

Pro from $9 per month for 500 contacts, or $7 per month billed annually; 30-day free trial.

pay once a year $7 $9 Per month Create your free account
Quoted from the vendor pricing page on November 6, 2026.

Key features

  • Unlimited email sends on Pro
  • Automation triggers when someone views a product or browses any page
  • Tracking of product views, carts and purchases
  • Product recommendation blocks and shoppable product blocks in emails
  • Ecommerce revenue dashboard with orders and top products

Strengths and weaknesses

  • Strength: Lowest verified paid entry price on this list
  • Strength: Ecommerce triggers and tracking included on Pro
  • Strength: Unlimited sends, so frequent campaigns cost no more
  • Weakness: No permanent free plan, only a 30-day trial
  • Weakness: No built-in SMS channel listed on the pricing page
  • Weakness: Fewer store integrations highlighted than ecommerce-first rivals

Key facts

  • Pro: $9 a month for 500 contacts, $7 billed annually
  • Annual discount: 20%
  • Free trial: 30 days, no credit card
  • Team members on Pro: 5

Where it ranks

Moosend is No. 6 in our Best Email Marketing Software for Ecommerce verdict and No. 10 in Best Email Marketing Software for Small Business.

Alternatives we scored

Visit moosend.com · Questions or corrections: editorial@toptooladvisor.com