Bigin by Zoho review

Bigin is what Zoho built for businesses that find a full CRM too much, and it shows in how the product is organized. Everything starts from a pipeline with customizable stages, and contacts, companies, products, calls, tasks and events hang off it. The free edition gives one user a single pipeline, 500 records, three automations and a built-in phone that can make, receive and record calls. Express, at $7 per user per month billed yearly or $9 monthly, is where a small team lands: three team pipelines, 50,000 records, 30 automations, mass emails with insights and email and WhatsApp Business integration. Premier at $12 billed yearly adds five pipelines and more room. The limits are real, with extra pipelines and records sold as add-ons, and reporting is a standard dashboard of charts and KPIs rather than a custom report builder. For a team of a few sellers who mainly need to see every deal and follow up on time, those limits rarely bite.

Who it is for

Very small teams that want a simple pipeline, phone and email in one place for a few dollars a seat.

Price

Free for a single user; Express $7 per user per month billed yearly ($9 monthly), Premier $12 billed yearly ($15 monthly).

Express US$ 9 US$ 7 /user/month/billed yearly
Quoted from the vendor pricing page on November 6, 2026.

Key features

• Customizable pipeline stages for any customer-facing process
• Built-in phone for calls, recording and call routing
• Email and WhatsApp Business integration on Express
• 30 automations and 50,000 records on Express
• Apps for iOS, iPadOS, Android and macOS

Strengths and weaknesses

• Strength: Express is the cheapest paid seat on this list
• Strength: Built-in calling is included from the free edition
• Strength: Pipelines are the center of the product, so there is little to learn
• Weakness: The free edition is for one user and 500 records
• Weakness: Express allows three team pipelines before add-ons
• Weakness: Fewer reporting and customization options than Zoho CRM

Key facts

• Free edition: Single user, 500 records
• Express: $7 per user per month billed yearly
• Premier: $12 per user per month billed yearly
• Express limits: 3 team pipelines, 50,000 records, 30 automations

Where it ranks

Bigin by Zoho is No. 2 in our Best CRM for Small Business verdict and No. 2 in Best Free CRM Software.