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Review · Customer service

Olark review

Long-running website chat for sales and support, now sold as human live chat or with an AI website agent.

By the TopToolAdvisor research desk · Updated November 5, 2026

Features (35%)
7.6
Ease of use (35%)
8.6
Value (30%)
7.8

Olark keeps human live chat simple: $29 per agent a month for the full live chat product without AI, with a 14-day free trial and no credit card. Agents see a visitor's location, pages viewed and visit history before replying, use saved responses, and work within agent groups, routing rules and per-agent chat limits. Pre-chat and offline forms collect details before a chat starts or when the team is away, and the chatbox can be branded to match the site. Olark lists HubSpot and Salesforce integrations that send leads with full transcripts, plus Google Analytics events and WordPress, Shopify and BigCommerce plugins. Its Standard AI Website Agent costs $400 a month billed annually and includes one human seat. Olark says it serves more than 12,000 businesses and has run since 2009. It ranks last because rivals offer free plans or more features at a similar seat price.

Who it is for

Sales-led teams that want straightforward human live chat with CRM integrations.

Price

Human live chat $29 per agent per month; AI Website Agent $400 a month billed annually; 14-day free trial.

Full-featured Live Chat, no AI — $29 /agent/month
Quoted from the vendor pricing page on November 5, 2026.

Key features

  • Visitor insights with location, pages viewed and visit history
  • Saved responses, agent groups, routing rules and chat limits per agent
  • Custom pre-chat and offline forms and custom chatbox branding
  • CRM integrations with HubSpot and Salesforce, with transcripts attached
  • WCAG 2.1 AA certified chatbox in Olark Classic

Strengths and weaknesses

  • Strength: Simple per-agent price for human-only chat
  • Strength: Leads reach the CRM with full transcripts
  • Strength: Accessibility certification for the chatbox
  • Weakness: No free plan
  • Weakness: The AI Website Agent costs $400 a month billed annually
  • Weakness: WhatsApp, SMS and chat ratings are listed as Olark Classic features

Key facts

  • In business since: 2009
  • Customers: Olark says 12,000+ businesses
  • AI agent: $400 a month billed annually, with 1 human seat included

Where it ranks

Olark is No. 10 in our Best Live Chat Software verdict.

Alternatives we scored

Visit olark.com · Questions or corrections: editorial@toptooladvisor.com