Qualtrics review

Qualtrics has the deepest feature set on this list but ranks ninth because ease of use and value pull it down for most teams. The platform splits into customer experience, employee experience and market research. CX products range from a foundational starter program to digital, contact center and location-based offerings priced on interactions. Employee products cover engagement, pulse surveys, onboarding and exit, candidate experience and 360 development, priced by employee count. Research products add AI follow-up prompts, video feedback analyzed at scale and a hub for strategic research. A free account allows 500 responses, 8 question types, 3 active surveys with up to 30 questions each and skip, display and branch logic, and students can check whether their university already holds a full license. Paid plans are by quote only, so we cannot compare prices, and the platform asks for more setup than SurveyMonkey or Typeform. It is best for organizations with an insights team to run it.

Who it is for

Large organizations running formal CX, employee listening and market research programs with dedicated insights staff.

Price

Free account; paid plans by quote (request pricing).

US price check pending. See the vendor pricing page.

Key features

• Free account with 500 responses, 8 question types and 3 active surveys
• Customer experience products for digital, contact center and location-based teams
• Employee engagement, pulse, onboarding, exit and 360 development solutions
• Market, product, UX and brand research with AI follow-up prompts and video feedback
• Pricing by interactions for CX and research and by employee count for EX

Strengths and weaknesses

• Strength: The broadest platform here for CX, employee and research programs
• Strength: Free account with skip, display and branch logic
• Strength: Students can check whether their university already holds a full license
• Weakness: No published prices for paid plans
• Weakness: Free account limits question types and active surveys
• Weakness: More setup and training than self-serve tools

Key facts

• Free account: 500 responses, 8 question types, 3 active surveys, 30 questions per survey
• CX pricing metric: Interactions
• EX pricing metric: Based on employee count

Where it ranks

Qualtrics is No. 9 in our Best Survey Software verdict.