Shopify Customer Segments review

Before paying for a separate CRM, check what the Shopify admin already does. Shopify describes its segmentation as free for merchants, with no cap on customers and a growing set of templates, and segments update automatically as customers are added or their details change. The Help Center shows a segment editor on the Customers page that combines filter names, operators and values, plus a ShopifyQL editor for custom queries; the default view lists name, subscription status, location, orders and amount spent. Segments can then drive discounts for high-value customers, personalized messages and Shopify automations, and consent capture helps with GDPR and CCPA. What you do not get is a support inbox, a sales pipeline or the browse-level behavior signals that Klaviyo and Omnisend collect. Shopify plan prices showed only in another currency from our location, so check the US pricing page.

Who it is for

Merchants who want basic CRM features at no added cost before buying a separate tool.

Price

See vendor pricing (USD check pending): segmentation is included with a Shopify plan at no extra cost.

US price check pending. See the vendor pricing page.

Key features

• Segment editor on the Customers page using filters, operators and values
• Default segments and templates to start from
• ShopifyQL query editor for custom segments
• Segments update automatically as customers and their data change
• Built-in tools to capture marketing consent for GDPR and CCPA

Strengths and weaknesses

• Strength: No extra subscription or data sync to manage
• Strength: Order count and amount spent are native fields
• Strength: Segments feed Shopify discounts, messaging and automations
• Weakness: No support inbox or sales pipeline
• Weakness: Fewer behavior signals than dedicated marketing CRMs
• Weakness: USD plan prices were not shown from our location

Key facts

• Cost: Included with Shopify, no extra fee for segmentation
• Customer limit: Unlimited number of customers
• Query language: ShopifyQL
• Free trial: 3 days

Where it ranks

Shopify Customer Segments is No. 5 in our Best CRM for Shopify verdict.