9 Best CRM for Shopify of 2026
By the TopToolAdvisor research desk · Updated November 10, 2026 · Next review December 25, 2026 · 9 products scored
Our pick in brief
Klaviyo ranks first because its Shopify sync runs both ways and its plans now combine segmentation, flows, a customer hub and a helpdesk on one profile. HubSpot CRM is the pick when store data needs to sit next to sales and service work, and its official Shopify sync is on every plan, including free. Gorgias leads for support, with order edits and refunds inside the ticket. Omnisend and Brevo cover segmentation for less, Shopify's own segments are the zero-cost starting point, ActiveCampaign suits automation-heavy teams, Re:amaze fits small support teams, and Zoho CRM fits sellers with a sales process or a Zoho stack.
Quick answer
Klaviyo works best with Shopify in 2026 because it syncs customer profiles and checkout consent both ways and turns order data into segments, flows and support, with a free plan for 250 active profiles; HubSpot CRM suits merchants who want Shopify orders and carts in a full CRM, and Gorgias suits teams whose CRM need is support. Brevo is the cheapest paid option at $9 a month, and Shopify's built-in customer segments come with every store.
This list is for Shopify merchants who want customer records that stay in sync with orders, so they can build segments for marketing and see purchase history when answering support requests. We compared documented features and published prices for nine tools: marketing CRMs, general CRMs, Shopify-focused helpdesks and Shopify's own segment editor. We looked at what each Shopify integration syncs, who builds it, how segments use order data and what the entry plan costs. Scores cover features, ease of use and value, and the overall score is a weighted average of the three. Prices come from each vendor's pricing page on the date shown; prices we could not confirm in US dollars are marked pending.
By the numbers
- 28.51%In 2025, 28.51% of enterprises in the EU with 10 or more employees used customer relationship management (CRM) software, according to Eurostat.Source: Eurostat
- 65.43%Among large EU enterprises (250 or more employees), 65.43% used CRM software in 2025, more than two and a half times the small business rate.Source: Eurostat
- 55.79%Finland had the highest CRM adoption in the EU in 2025, with 55.79% of enterprises using CRM software, followed by the Netherlands at 54.12%.Source: Eurostat
- 20.0%Salesforce held a 20.0% share of the worldwide CRM market in 2025, according to IDC data announced by Salesforce.Source: IDC
- 16.4%Ecommerce accounted for 16.4% of total US retail sales in the second quarter of 2026 on an unadjusted basis.Source: U.S. Census Bureau
Shortlist scores
- 1KlaviyoShopify brands that want one customer profile driving email, SMS, reviews and support.9.0
- 2HubSpot CRMShopify merchants with sales, marketing and service teams who want store data inside a general CRM.8.8
- 3GorgiasShopify brands whose main use for a CRM is customer support.8.7
- 4OmnisendSmall and mid-size Shopify stores that want marketing segments at a lower price.8.7
- 5Shopify Customer SegmentsMerchants who want basic CRM features at no added cost before buying a separate tool.8.6
- 6BrevoCost-conscious Shopify stores that want multichannel messaging from synced order data.8.5
- 7ActiveCampaignShopify stores that want deep automation with a sales CRM layer.8.2
- 8Re:amazeSmall Shopify support teams that want order context with live chat and FAQs.8.1
- 9Zoho CRMShopify sellers already on Zoho apps or running a sales team alongside the store.8.0
How the scores work
Each product is rated out of 10 on the same three criteria, then ranked by the weighted total. Scores compare documented features and published prices, not hands-on testing.
- 35%Features
- 35%Ease of use
- 30%Value
No. 1, our pick
KlaviyoA B2C CRM and marketing platform that syncs Shopify customers both ways and builds segments and flows from store activity.
9.0of 10Best for Shopify brands that want one customer profile driving email, SMS, reviews and support.
- Features
- 9.4
- Ease of use
- 8.7
- Value
- 8.8
Price
Free plan for 250 active profiles and 500 emails a month; Email plan from $20 a month for 500 active profiles and 5,000 emails
Quoted from the Klaviyo pricing page on November 10, 2026:
Email Grow with email. Automate campaigns and build subscribers. $20 /month Get started Email 500 active profiles 5,000 emails per month
Klaviyo treats the Shopify customer list as the base of its CRM. Its help center explains a two-way sync: shoppers who accept email or SMS marketing at checkout or in Shopify forms land in a Klaviyo list automatically, and Klaviyo can write profiles back to Shopify, either for every profile or only for customers who already exist there. Profile data such as contact details, locale, subscription status and message events moves between the systems, and stores using Shopify Markets can sync their international catalogs. On top of that profile, Klaviyo builds segments and flows, and the plans now bundle a Customer Hub, a helpdesk and a Customer Agent, so the same record serves marketing and support. The free plan covers 250 active profiles and 500 emails a month, and the Email plan starts at $20 a month for 500 active profiles. The tradeoff is cost: pricing follows your active profile count, so a large list of past buyers raises the bill.
Strengths
- +Built around Shopify data, with setup inside Shopify Admin
- +Free plan already includes Customer Hub, a helpdesk allowance and reviews
- +Email and SMS consent from Shopify checkout syncs to lists automatically
Drawbacks
- −Cost rises with active profiles as your customer list grows
- −SMS is a separate plan from $15 a month
- −Helpdesk on the free plan covers only 10 tickets a month
- Free plan
- 250 active profiles, 500 emails a month
- Email plan
- $20 a month for 500 active profiles
- Free helpdesk
- 10 tickets a month
- Integrations
- 350+
No. 2
HubSpot CRMA full CRM with a free tier and an official Shopify data sync for customers, companies, products, orders and abandoned checkouts.
8.8of 10Best for Shopify merchants with sales, marketing and service teams who want store data inside a general CRM.
- Features
- 9.1
- Ease of use
- 8.8
- Value
- 8.6
Price
Free CRM; Starter from $15 per seat per month, Professional from $50, Enterprise from $75
Quoted from the HubSpot CRM pricing page on November 10, 2026:
Starter Starts at $15/month per seat*
HubSpot fits Shopify stores that also sell to wholesale buyers, run a service team or want one CRM across channels. Its Shopify Data Sync, documented in the HubSpot knowledge base and available on all plans, links HubSpot contacts to Shopify customers and companies to companies in both directions, while orders, abandoned checkouts and discount codes (in beta) flow from Shopify into HubSpot. After the first sync, records update within 10 minutes of a change. HubSpot says you can then segment contacts by cart or order data and report on orders next to the rest of your CRM. Limits matter: Shopify metafields do not sync, and custom field mappings need a paid Data Hub Starter plan. The CRM itself is free, with Starter from $15 per seat per month. Pure direct-to-consumer brands may find Klaviyo closer to their daily work, but HubSpot gives a broader view of the customer.
Strengths
- +The Shopify sync works on all HubSpot plans, including free
- +Order and cart data sit next to deals, tickets and email history
- +Adds the HubSpot tracking code to your store on install
Drawbacks
- −Custom field mappings need at least Data Hub Starter
- −Shopify metafields are not supported by the sync
- −Paid seats add up as more staff need access
- Starter
- From $15 per seat per month
- Professional
- From $50 per seat per month
- Shopify objects synced
- Customers, companies, products, orders, abandoned checkouts, discount codes (beta)
- Sync delay
- Within 10 minutes of a change
No. 3
GorgiasA helpdesk built for Shopify that shows customer profiles and order history inside each ticket.
8.7of 10Best for Shopify brands whose main use for a CRM is customer support.
- Features
- 9.0
- Ease of use
- 8.8
- Value
- 8.2
Price
Starter helpdesk from $10 a month for 50 tickets, then $0.40 per extra ticket; AI Agent from $30 a month extra
Quoted from the Gorgias pricing page on November 10, 2026:
Included 50 tickets / month 30 automated interactions Helpdesk $10/mo Then a $0.40 per-ticket fee past your limit.
Gorgias answers the support half of this list's question. It is a helpdesk made for Shopify merchants, and its Shopify integration page shows order history and customer data in a profile next to every ticket. Agents can create, duplicate, edit and refund Shopify orders without switching tabs, and replies can pull in names, order numbers and shipping addresses as variables. Rules and macros handle repeat questions such as where an order is, and machine learning tags intents like shipping, refund or exchange. Pricing follows ticket volume rather than seats: the Starter helpdesk is $10 a month for 50 tickets, with a $0.40 fee for each ticket past the limit, and an AI Agent add-on starts at $30 a month. Gorgias does not send marketing campaigns, so most stores pair it with Klaviyo or Omnisend. For teams who mainly need a customer view while they answer tickets, it is the most Shopify-focused option here.
Strengths
- +Order actions without leaving the ticket
- +Priced by ticket volume, not per agent
- +Gorgias describes itself as Shopify's only Premier Partner for CX
Drawbacks
- −Not a marketing CRM: no email campaign builder
- −Per-ticket fees past the plan limit
- −Starter is monthly billing only
- Starter
- $10 a month helpdesk, 50 tickets
- Overage
- $0.40 per ticket past the limit
- Pricing model
- By ticket volume, not per agent
- Brands using it
- 17,000, per Gorgias
No. 4
OmnisendAn email, SMS and push platform for online stores with a Shopify integration and segmentation built on shopper data.
8.7of 10Best for Small and mid-size Shopify stores that want marketing segments at a lower price.
- Features
- 8.6
- Ease of use
- 8.9
- Value
- 8.5
Price
Free plan for 250 contacts; Standard is $48 for the first three months at 500 contacts, shown as $11.20 a month with a 30% introductory discount
Quoted from the Omnisend pricing page on November 10, 2026:
Standard Best for growing and medium-sized businesses focused on email marketing $11.20 /mo Billed monthly Total of: $48.00 $33.60 today -30%
Omnisend is a lighter, cheaper route to the segmentation side of a Shopify CRM. It connects to Shopify, pulls in shopper data and offers pre-built automation workflows, and its AI looks at your audience and suggests segments. Email and SMS share the same segments, and a product recommender inserts items into each email based on browsing and purchase behavior. The free plan covers 250 contacts and 500 emails a month with 24/7 support, and Standard costs $48 for the first three months at 500 contacts with 6,000 emails a month, after a 30% introductory discount. Stores moving from Klaviyo can have flows, lists, segments and templates moved for them. Omnisend does not handle support tickets or B2B deals, so it is a marketing CRM rather than a full customer system. For stores that mainly want segments built from orders, it covers the job for less.
Strengths
- +Free plan with 250 contacts and 500 emails a month
- +24/7 support listed on the free plan
- +Migration help that moves flows, lists, segments and templates
Drawbacks
- −No support inbox or sales pipeline
- −Personalization add-ons cost extra from $5 a month
- −Introductory discount ends after three months
- Free plan
- 250 contacts, 500 emails a month
- Standard
- 6,000 emails a month for 500 contacts
- SMS
- From $0.007 per message
- Account expert
- Free for accounts paying $400+ a month
No. 5
Shopify Customer SegmentsThe customer list and segment editor built into every Shopify admin, using order and spend data with no extra app.
8.6of 10Best for Merchants who want basic CRM features at no added cost before buying a separate tool.
- Features
- 7.2
- Ease of use
- 9.3
- Value
- 9.4
Price
See vendor pricing (USD check pending): segmentation is included with a Shopify plan at no extra cost
We could not confirm a US price yet. Check the Shopify Customer Segments pricing page.
Before paying for a separate CRM, check what the Shopify admin already does. Shopify describes its segmentation as free for merchants, with no cap on customers and a growing set of templates, and segments update automatically as customers are added or their details change. The Help Center shows a segment editor on the Customers page that combines filter names, operators and values, plus a ShopifyQL editor for custom queries; the default view lists name, subscription status, location, orders and amount spent. Segments can then drive discounts for high-value customers, personalized messages and Shopify automations, and consent capture helps with GDPR and CCPA. What you do not get is a support inbox, a sales pipeline or the browse-level behavior signals that Klaviyo and Omnisend collect. Shopify plan prices showed only in another currency from our location, so check the US pricing page.
Strengths
- +No extra subscription or data sync to manage
- +Order count and amount spent are native fields
- +Segments feed Shopify discounts, messaging and automations
Drawbacks
- −No support inbox or sales pipeline
- −Fewer behavior signals than dedicated marketing CRMs
- −USD plan prices were not shown from our location
- Cost
- Included with Shopify, no extra fee for segmentation
- Customer limit
- Unlimited number of customers
- Query language
- ShopifyQL
- Free trial
- 3 days
No. 6
BrevoA marketing platform with email, SMS, WhatsApp and chat, plus a Shopify app that syncs customers, purchase history and order status.
8.5of 10Best for Cost-conscious Shopify stores that want multichannel messaging from synced order data.
- Features
- 8.2
- Ease of use
- 8.4
- Value
- 8.9
Price
Free plan; Starter $9 a month, Standard $18, Professional $499
Quoted from the Brevo pricing page on November 10, 2026:
| Starter | `starter` | \$9.00 | \$97.00 |
Brevo is the budget pick for Shopify stores that want customer segments tied to order data. Its Shopify app syncs customer data, purchase history and order status in real time, and Brevo says all customer data and order history sync once you connect. Segments can use purchase history, product collections, customer tags and lifetime value, and campaigns can go out by email, SMS, WhatsApp or chat. Pricing is by monthly email volume rather than contacts alone: Starter is $9 a month or $97 a year, with 500 contacts at the 5,000 email tier, and Standard is $18 a month. The jump to Professional at $499 is steep. Brevo offers fewer store-specific automation triggers than Klaviyo and has no ticket view with order actions like Gorgias, but for a store that wants synced profiles and campaigns across several channels at a low price, it is good value.
Strengths
- +Lowest paid entry on this list at $9 a month
- +Order history syncs automatically once connected
- +Covers more channels than most email tools, including WhatsApp
Drawbacks
- −Fewer Shopify-specific flows than Klaviyo
- −Contact limits rise with the email volume tier
- −Professional jumps to $499 a month
- Starter
- $9 a month, or $97 a year
- Standard
- $18 a month
- Starter contacts
- 500 at 5,000 emails a month
- Channels
- Email, SMS, WhatsApp, push, chat
No. 7
ActiveCampaignA marketing automation platform with an optional CRM and a native Shopify integration built by ActiveCampaign.
8.2of 10Best for Shopify stores that want deep automation with a sales CRM layer.
- Features
- 8.6
- Ease of use
- 8.0
- Value
- 8.1
Price
Starter from $15 a month billed yearly for 1,000 contacts
Quoted from the ActiveCampaign pricing page on November 10, 2026:
Starter For getting your first automations live. Starts at $15 / Month Billed yearly for 1,000 contacts
ActiveCampaign suits Shopify stores that want more automation control than an email tool offers and a CRM option next to it. Its native Shopify integration, built by ActiveCampaign and included with Starter, Plus, Pro and Enterprise, supports welcome emails, upsell and cross-sell automations after purchase, review requests, promotions and abandoned cart alerts. Starter costs $15 a month billed yearly for 1,000 contacts and 10,000 email sends, with multi-step automation and 250+ templates, while an enhanced CRM is offered from Plus. The catch is segmentation depth: the plan comparison lists Starter segmentation as limited, so order-based segments need a higher tier. There is a 14-day free trial but no free plan. For stores that already think in automation sequences, it is a capable CRM and marketing pair; for simple segment campaigns, Klaviyo or Omnisend are easier.
Strengths
- +Shopify integration on every paid plan
- +Strong automation builder with 250+ email templates
- +CRM and marketing in one account
Drawbacks
- −No free plan
- −Starter has limited segmentation
- −Price shown is billed yearly
- Starter
- $15 a month billed yearly, 1,000 contacts
- Email sends on Starter
- 10,000 a month
- Integrations
- 1,000+
- Free trial
- 14 days
No. 8
Re:amazeA shared inbox helpdesk with live chat and a native Shopify integration for orders, refunds and draft orders.
8.1of 10Best for Small Shopify support teams that want order context with live chat and FAQs.
- Features
- 8.0
- Ease of use
- 8.3
- Value
- 8.0
Price
Basic $29 per team member per month, $26.10 billed annually
Quoted from the Re:amaze pricing page on November 10, 2026:
Basic $29 per Team Member per Month $29 $26 .10 per Team Member per Month billed Annually
Re:amaze is a shared inbox and live chat helpdesk with a native Shopify integration. Its integration page says agents can see and manage customer orders, process refunds and create draft orders while they answer, and Shopify dynamic variables can go into response templates and workflows. Shopify rules allow customer segmentation inside the helpdesk, and live chat, automated messages, contact forms and FAQs publish to the storefront through Shopify's API without theme edits. Basic costs $29 per team member per month, or $26.10 billed annually, with unlimited email inboxes, social channels and chatbots. Because it charges per seat, costs grow with the team, while Gorgias charges by ticket volume. It has no marketing campaign tools, so pair it with a marketing CRM. For a small team that wants chat, FAQs and order context in one inbox, it is a practical choice.
Strengths
- +Native Shopify integration with refunds and draft orders
- +Widgets install without editing theme templates
- +Free trial with no credit card
Drawbacks
- −Priced per team member
- −No marketing campaign tools
- −Fewer order actions than Gorgias
- Basic
- $29 per team member per month
- Annual billing
- $26.10 per team member per month
- Shopify actions
- View orders, refunds, draft orders
- Contract
- None required
No. 9
Zoho CRMA customizable sales CRM with a free edition, connected to Shopify through a marketplace extension.
8.0of 10Best for Shopify sellers already on Zoho apps or running a sales team alongside the store.
- Features
- 8.3
- Ease of use
- 7.6
- Value
- 8.2
Price
See vendor pricing (USD check pending): free edition for 3 users
We could not confirm a US price yet. Check the Zoho CRM pricing page.
Zoho CRM is a sales CRM first, so it suits Shopify sellers who also run a sales process or already use Zoho apps. The free edition covers 3 users with contacts, leads, deals, workflows, reports and a mobile app, and paid editions add workflow and assignment rules, CPQ and Zia AI predictions. The Shopify link comes from the Shopify Integration for Zoho CRM extension on Zoho Marketplace, built by Encodingz, which imports Shopify customers as contacts and syncs customer, sales and product data so you can track purchases and spend. That makes it a workable order-synced CRM, but the connector is a separate paid extension from a third party, and setup takes more effort than with Klaviyo or HubSpot. Zoho's pricing page offers USD, though our fetch did not show USD figures, so check current edition prices on Zoho's site.
Strengths
- +Free for up to 3 users
- +Deep customization for sales processes
- +Fits stores already using other Zoho apps
Drawbacks
- −The Shopify extension is built by a third party, Encodingz, and priced separately
- −More setup work than Shopify-first tools
- −USD prices were not shown from our location
- Free edition
- 3 users, forever free
- Shopify connector
- Third-party extension by Encodingz
- Extension installs
- 100+
- Editions
- Free, Standard, Professional, Enterprise and higher
What to check before you buy
Check what the Shopify integration actually syncs
Integrations differ a lot. HubSpot's documented sync covers customers, companies, products, orders and abandoned checkouts, but not Shopify metafields. Klaviyo syncs profiles and consent both ways. Zoho CRM relies on a third-party extension. Read the vendor's integration doc and confirm orders, carts and refunds reach the customer record.
Decide if your CRM is for marketing, support or sales
Klaviyo, Omnisend and Brevo use order data to build segments and campaigns. Gorgias and Re:amaze show orders inside support tickets and let agents act on them. HubSpot, Zoho CRM and ActiveCampaign add pipelines for B2B or wholesale work. Many stores combine a marketing tool with a helpdesk.
Start with Shopify's own segments
Shopify includes a segment editor that filters customers by orders, amount spent, location and subscription status, and segments update automatically. If that covers your campaigns and discounts, you may not need a paid CRM yet. Move up when you need behavior signals, a support inbox or a sales pipeline.
Model the price at your real size
Klaviyo prices by active profiles, Omnisend and ActiveCampaign by contacts, Brevo by email volume, Gorgias by tickets, and HubSpot and Re:amaze by seats. A store with 20,000 past buyers and a small team pays very differently under each model, so price your contact count, monthly sends and ticket volume before choosing.
Common questions
- Which CRM works best with Shopify?
- Klaviyo works best with Shopify for most direct-to-consumer stores, because it syncs profiles and email and SMS consent in both directions and uses order data for segments, flows and support. HubSpot CRM is the better fit if you also run sales or service teams, since its official Shopify sync works on every plan.
- What CRM works best with Shopify for customer support?
- Gorgias is the strongest support-focused choice. It shows order history in each ticket and lets agents edit, duplicate and refund Shopify orders from the helpdesk, with Starter at $10 a month for 50 tickets. Re:amaze is an alternative at $29 per team member per month.
- What is the best CRM for Shopify?
- Our top pick is Klaviyo, followed by HubSpot CRM and Gorgias. Klaviyo has a free plan for 250 active profiles and an Email plan from $20 a month, while HubSpot's CRM is free with Starter from $15 per seat per month.
- Does Shopify have a built-in CRM?
- Shopify includes customer profiles and a segment editor that filters customers by order count, amount spent, location and subscription status, with segments that update automatically. It has no support inbox or sales pipeline, so growing stores usually add a dedicated tool.
- What is the cheapest CRM for Shopify?
- Shopify's built-in segments cost nothing beyond your Shopify plan, and HubSpot, Klaviyo, Omnisend, Brevo and Zoho CRM have free plans. The cheapest paid plan here is Brevo Starter at $9 a month.
Questions or corrections: editorial@toptooladvisor.com
See our disclosure and editorial policy. Vendors update prices without notice, so confirm on their site first.