TopToolAdvisor

Review · Customer service

SurveySparrow review

A conversational survey platform with separate products for surveys, CX programs (NPS, CSAT, CES), reviews, research and 360 assessments.

By the TopToolAdvisor research desk · Updated November 5, 2026

Features (35%)
8.4
Ease of use (35%)
8.6
Value (30%)
7.4

SurveySparrow ranks eighth. Its forever free plan covers 75 responses per quarter, 3 active surveys and 10 questions per survey. Paid survey plans run Basic, Starter, Business and Enterprise, with 2,500, 15,000 and 36,000 responses a year on the first three. Basic includes email distribution, partial responses, display and skip logic and a Slack integration. Starter adds surveys embedded in email, survey translation, redirects and HubSpot, while Business adds custom branding, advanced question types, workflows, webhooks, respondent location tracking, 3 users and chat support. Beyond surveys, the company sells a CX Suite for NPS, CSAT and CES, a reviews product, research tools and 360 assessments, which suits teams that want customer and employee programs from one vendor. The downsides are seat limits on the lower plans, extra users priced on top, and pricing that showed in EUR from our location, so the USD price is pending.

Who it is for

CX teams that want chat-style surveys and NPS, CSAT and CES programs from one vendor.

Price

Forever free plan; paid plans shown in EUR from our location (USD check pending); 14-day trial.

US price check pending. See the vendor pricing page.

Key features

  • Forever free plan with 75 responses per quarter and 3 active surveys
  • Display and skip logic, partial responses and email distribution from Basic
  • Survey translation and embedding surveys in email on Starter
  • Custom branding, advanced question types, workflows and webhooks on Business
  • Separate CX Suite for NPS, CSAT and CES and a 360 Assessment product

Strengths and weaknesses

  • Strength: Dedicated products for customer experience and 360 employee reviews
  • Strength: Free plan and a 14-day trial of paid features
  • Strength: Startup and education programs
  • Weakness: Only the Business plan includes more than 1 user
  • Weakness: Custom branding waits until Business
  • Weakness: Pricing shows in EUR from our location, so the USD price is pending

Key facts

  • Survey plans: Free, Basic, Starter, Business, Enterprise
  • Yearly responses: 2,500 on Basic, 15,000 on Starter, 36,000 on Business
  • Users: 1 on Basic and Starter, 3 on Business

Where it ranks

SurveySparrow is No. 8 in our Best Survey Software verdict.

Alternatives we scored

Visit surveysparrow.com · Questions or corrections: editorial@toptooladvisor.com