TopToolAdvisor

Review · Customer service

tawk.to review

Free live chat with unlimited team members, funded by optional paid add-ons and hired chat agents.

By the TopToolAdvisor research desk · Updated November 5, 2026

Features (35%)
7.5
Ease of use (35%)
8.5
Value (30%)
9.6

tawk.to earns its place on value: the core live chat product is free with unlimited team members, and the company funds itself through optional add-ons. Smart triggers fire on URL, behavior or referrer, and the dashboard shows who is on the site and what they are reading before they send a message. Agents reply with shortcuts and canned replies, get AI Assist suggestions, share files, tag chats and auto-translate across more than 50 languages, and native apps cover iOS, Android, macOS and Windows with transfers between teammates. Paid options are listed plainly: $29 a month to remove the Powered by tawk.to branding, an AI Assist chatbot from $29 a month that answers from your knowledge base, and hired chat agents at $1 an hour. The trade-off is depth, since reporting and CRM links are lighter than in the paid platforms higher on this list.

Who it is for

Small businesses and nonprofits that need live chat with no software cost.

Price

Free; optional branding removal for $29 a month and AI Assist from $29 a month.

If you would like to remove the tiny "Powered by tawk.to" branding from our products, we charge $29/month.
Quoted from the vendor pricing page on November 5, 2026.

Key features

  • Unlimited team members on the free product
  • Smart triggers by URL, behavior or referrer, with real-time visitor insight
  • Shortcuts, canned replies and AI Assist reply suggestions
  • File sharing, tags and auto-translation in 50+ languages
  • Native iOS, Android, macOS and Windows apps with chat transfers

Strengths and weaknesses

  • Strength: Free for life if you keep the tawk.to branding
  • Strength: No seat limits, so every teammate can answer chats
  • Strength: Hired agents are offered at $1 an hour if you do not want to staff chat yourself
  • Weakness: Removing the branding costs $29 a month
  • Weakness: AI Assist chatbot is a paid add-on from $29 a month
  • Weakness: Fewer built-in reporting and CRM features than paid tools

Key facts

  • Free plan: Yes, unlimited team members
  • Branding removal: $29 a month
  • Hired agents: $1 an hour

Where it ranks

tawk.to is No. 6 in our Best Live Chat Software verdict.

Alternatives we scored

Visit tawk.to · Questions or corrections: editorial@toptooladvisor.com