Review · Customer service
tawk.to review
Free live chat with unlimited team members, funded by optional paid add-ons and hired chat agents.
By the TopToolAdvisor research desk · Updated November 5, 2026
- Features (35%)
- 7.5
- Ease of use (35%)
- 8.5
- Value (30%)
- 9.6
tawk.to earns its place on value: the core live chat product is free with unlimited team members, and the company funds itself through optional add-ons. Smart triggers fire on URL, behavior or referrer, and the dashboard shows who is on the site and what they are reading before they send a message. Agents reply with shortcuts and canned replies, get AI Assist suggestions, share files, tag chats and auto-translate across more than 50 languages, and native apps cover iOS, Android, macOS and Windows with transfers between teammates. Paid options are listed plainly: $29 a month to remove the Powered by tawk.to branding, an AI Assist chatbot from $29 a month that answers from your knowledge base, and hired chat agents at $1 an hour. The trade-off is depth, since reporting and CRM links are lighter than in the paid platforms higher on this list.
Who it is for
Small businesses and nonprofits that need live chat with no software cost.
Price
Free; optional branding removal for $29 a month and AI Assist from $29 a month.
If you would like to remove the tiny "Powered by tawk.to" branding from our products, we charge $29/month.
Quoted from the vendor pricing page on November 5, 2026.
Key features
- Unlimited team members on the free product
- Smart triggers by URL, behavior or referrer, with real-time visitor insight
- Shortcuts, canned replies and AI Assist reply suggestions
- File sharing, tags and auto-translation in 50+ languages
- Native iOS, Android, macOS and Windows apps with chat transfers
Strengths and weaknesses
- Strength: Free for life if you keep the tawk.to branding
- Strength: No seat limits, so every teammate can answer chats
- Strength: Hired agents are offered at $1 an hour if you do not want to staff chat yourself
- Weakness: Removing the branding costs $29 a month
- Weakness: AI Assist chatbot is a paid add-on from $29 a month
- Weakness: Fewer built-in reporting and CRM features than paid tools
Key facts
- Free plan: Yes, unlimited team members
- Branding removal: $29 a month
- Hired agents: $1 an hour
Where it ranks
tawk.to is No. 6 in our Best Live Chat Software verdict.
Alternatives we scored
- LiveChat8.8
- HubSpot Service Hub8.7
- Tidio8.6
- Freshchat8.5
Visit tawk.to · Questions or corrections: editorial@toptooladvisor.com