Zoho Campaigns review

Zoho Campaigns has the most generous free plan on this list for contact count: 2,000 contacts, 6,000 emails a month and five users, with templates, the drag and drop editor, HTML import and generative AI. A small business with a few thousand customers can run a monthly newsletter for free for a long time. Standard, priced by contact tier from 500 contacts, removes the email cap and adds 10 users, basic segmentation, more than 120 templates, A/B testing, attachments and simple drag and drop workflows. Professional adds the tools a growing shop eventually wants, such as contact scoring, dynamic content, send time optimization, pop-up forms, RSS campaigns and abandoned cart workflows. It works best for businesses already using Zoho CRM or Zoho Books, and the pricing page offers a 25% discount for yearly billing. Our check of the page did not return a fixed US dollar figure, so the price is pending.

Who it is for

Small businesses with a few thousand contacts that want the largest free allowance, especially Zoho users.

Price

See vendor pricing (USD check pending).

US price check pending. See the vendor pricing page.

Key features

• Forever free plan with 2,000 contacts, 6,000 emails a month and 5 users
• Standard plan with unlimited emails, 10 users and A/B testing
• 120+ templates and basic drag and drop workflows on Standard
• Send time optimization, contact scoring and RSS campaigns on Professional
• WhatsApp, SMS and dedicated IP add-ons

Strengths and weaknesses

• Strength: The free plan covers 2,000 contacts, far more than most rivals
• Strength: Five users can share the free account
• Strength: Yearly billing saves 25%
• Weakness: Segmentation on Standard is basic
• Weakness: Abandoned cart workflows need the Professional plan
• Weakness: The interface follows Zoho's suite style, which takes some learning

Key facts

• Free plan: 2,000 contacts, 6,000 emails a month, 5 users
• Standard: From 500 contacts, up to 100,000 contacts
• Yearly billing: Save 25%
• Trial: 14 days, no credit card

Where it ranks

Zoho Campaigns is No. 6 in our Best Email Marketing Software for Small Business verdict.