9 Best Free CRM Software of 2026
By the TopToolAdvisor research desk · Updated November 5, 2026 · Next review December 20, 2026 · 9 products scored
Our pick in brief
HubSpot CRM ranks first because its free plan is a working CRM with pipelines, reporting and an AI assistant, and the paid tiers keep the same records, so upgrading needs no migration. Bigin by Zoho is the pick for a one-person business that wants a simple pipeline today and a $7 seat later, while Zoho CRM gives three free users and workflow automation from day one. EngageBay and Agile CRM cover the most people for free, Attio suits teams that want a modern data model, and Bitrix24 and Odoo bundle the CRM with tasks, chat and other apps.
Quick answer
HubSpot CRM is the best free CRM software for small teams in 2026, with a free plan for two users and Starter from $15 per seat per month; Bigin by Zoho suits solo sellers who want the cheapest upgrade, at $7 per user per month billed yearly. EngageBay has the most generous free seat count on our list, free for teams of up to 15 members.
This list is for small teams that want to run sales on a CRM without paying for it today, and that want to know what the first paid step will cost once the free plan runs out. Every product here offers a permanent free tier, not just a trial. We compared documented features and published prices for nine CRMs, looking at three questions: how many people the free plan covers, which limit you will hit first (users, contacts, pipelines or automations), and what the cheapest paid plan adds. Scores cover features, ease of use and value; the overall score is a weighted average of the three. Prices were read from each vendor's own pricing page on the date shown, and prices we could not confirm in US dollars are marked as pending.
Shortlist scores
- 1HubSpot CRMSmall teams of one or two sellers that want a free CRM today and a paid tier on the same records later.8.9
- 2Bigin by ZohoSolo sellers and very small businesses that want a simple pipeline and the cheapest paid upgrade.8.5
- 3Zoho CRMTeams of up to three that want workflow automation free today and deep customization later.8.5
- 4EngageBaySmall teams that need many free seats and want email marketing in the same tool.8.2
- 5AttioStartup teams that want a modern, customizable data model and are comfortable paying more per seat later.8.1
- 6Bitrix24Small teams that want CRM, tasks and team chat in one tool at a flat monthly price.8.1
- 7Capsule CRMSmall service businesses that want a tidy, easy CRM and expect to pay once they pass 250 contacts.8.0
- 8Odoo CRMTeams of any size that need only a CRM now and may add Odoo sales, invoicing or other apps later.7.9
- 9Agile CRMSmall teams that want 10 free seats with email campaigns and a help desk included.7.8
How the scores work
Each product is rated out of 10 on the same three criteria, then ranked by the weighted total. Scores compare documented features and published prices, not hands-on testing.
- 35%Features
- 35%Ease of use
- 30%Value
No. 1, our pick
HubSpot CRMA free CRM with contact management, deal pipelines and reporting, sitting on the same database as HubSpot's paid sales, marketing and service hubs.
8.9of 10Best for Small teams of one or two sellers that want a free CRM today and a paid tier on the same records later.
- Features
- 8.8
- Ease of use
- 9.2
- Value
- 8.6
Price
Free plan for up to 2 users; Starter from $15 per seat per month (new customer discount), Professional from $50, Enterprise from $75
Quoted from the HubSpot CRM pricing page on November 5, 2026:
Starter Starts at $15/month per seat*
HubSpot's free CRM is the most complete free plan on this list for a team of one or two. It covers contact management, deal pipelines, CRM import, a reporting dashboard and the Breeze Assistant, and it does not expire. The upgrade path is the clearest we found: Starter, listed at $15 per seat per month as a discount for new customers, adds required fields, permission sets and multiple currencies and removes HubSpot branding, all on the same records. The catch is the free plan's size. Two users and 1,000 contacts is enough for a founder and a first hire, not for a team importing a large lead list. The bigger jump comes later, because duplicate management, contact scoring and custom reporting sit in Professional at $50 per seat. A small team that grows into those needs should budget for that tier rather than assume Starter covers it.
Strengths
- +Free plan has no expiry date
- +Starter keeps the same records, so upgrading needs no import
- +Marketing and service tools share the same contact database
Drawbacks
- −Free plan covers two users and 1,000 contacts
- −The $15 Starter price is a new-customer discount that can be discontinued
- −Custom reporting waits until Professional at $50 per seat
- Free plan
- Up to 2 users and 1,000 contacts
- Cheapest paid tier
- Starter, from $15 per seat per month
- Professional
- From $50 per seat per month
- Enterprise
- From $75 per seat per month
No. 2
Bigin by ZohoA pipeline-first CRM from Zoho built for small businesses, with a free single-user edition and low-cost paid tiers.
8.5of 10Best for Solo sellers and very small businesses that want a simple pipeline and the cheapest paid upgrade.
- Features
- 7.6
- Ease of use
- 9.0
- Value
- 9.1
Price
Free for a single user; Express $7 per user per month billed yearly ($9 monthly), Premier $12 billed yearly ($15 monthly)
Quoted from the Bigin by Zoho pricing page on November 5, 2026:
Express US$ 9 US$ 7 /user/month/billed yearly
Bigin is Zoho's answer to the small business that finds a full CRM too much. The free edition is built around one pipeline with customizable stages, contact, company and activity management, three automations, a booking page, webforms and a built-in phone that can make, receive and record calls. It is limited to a single user and 500 records, where a record is any row across pipelines, contacts, activities and notes, so a busy seller will fill it fast. The paid path is the cheapest we found. Express costs $7 per user per month billed yearly and lifts the limits to three team pipelines, 50,000 records and 30 automations, plus email, WhatsApp Business integration and mass email. Premier is $12 billed yearly. The trade-off is depth: Bigin is deliberately simpler than Zoho CRM, and switching to the larger product later is a move between two products rather than a plan change.
Strengths
- +Cheapest paid seat on this list at $7 billed yearly
- +Free edition includes built-in calling and developer APIs
- +Mobile apps for iOS, iPadOS, Android and macOS
Drawbacks
- −Free edition is for one user only
- −Free edition caps data at 500 records
- −Moving up to full Zoho CRM is a separate product
- Free plan
- Single user, 500 records, 1 pipeline
- Cheapest paid tier
- Express, $7 per user per month billed yearly
- Express limits
- 3 pipelines, 50,000 records, 30 automations
- Free trial
- 15 days
No. 3
Zoho CRMA full CRM with a free edition for three users and paid tiers that scale to AI agents, territory management and custom functions.
8.5of 10Best for Teams of up to three that want workflow automation free today and deep customization later.
- Features
- 8.9
- Ease of use
- 7.8
- Value
- 8.9
Price
See vendor pricing (USD check pending)
We could not confirm a US price yet. Check the Zoho CRM pricing page.
Zoho CRM's free edition is aimed at small teams that want more than a contact list. Three users get contact management, leads and deals, follow-up reminders, workflow automation for tasks such as routing leads or updating fields when a deal closes, up to 10 custom email templates, standard reports, data import, 5,000 API calls a day and the mobile app. That makes it the most automation-heavy free plan here. The free tier has visible edges: data export is limited to 10 times and multiple pipelines, email integration, mass email and built-in calling start on Standard. From there the ladder runs through Professional, with CPQ, process automation and inventory management, to Enterprise and Ultimate, with an AI sales assistant, territory management and custom functions. Our US dollar price check is pending because the pricing page showed euros from our location. Expect a steeper learning curve than HubSpot in exchange for more control.
Strengths
- +Three free users, more than HubSpot or Capsule
- +Workflow automation is included in the free edition
- +Paid tiers stay in the same product as you grow
Drawbacks
- −Interface is busier than Bigin or HubSpot
- −Free edition limits email templates to 10 and data exports to 10
- −Multiple pipelines need a paid tier
- Free plan
- Up to 3 users, forever free
- Paid tiers
- Standard, Professional, Enterprise, Ultimate
- Free API allowance
- 5,000 API calls per day
- Customers
- Join 350,000+ other businesses (vendor figure)
No. 4
EngageBayAn all-in-one CRM with marketing, sales and help desk modules and a free plan for teams of up to 15 members.
8.2of 10Best for Small teams that need many free seats and want email marketing in the same tool.
- Features
- 8.2
- Ease of use
- 7.8
- Value
- 8.5
Price
Free for up to 15 members; CRM and Sales Bay from $11.04 per user per month on biennial billing
Quoted from the EngageBay pricing page on November 5, 2026:
CRM & Sales Bay Starts at $11.04 USD
EngageBay is the free CRM for a team that needs many logins more than many records. The free plan covers teams of up to 15 members and bundles a CRM with email broadcasts, autoresponders, sequences, lead grabbers, landing pages, a help desk and live chat. The limit you will hit is contacts: the free plan holds 250, so it suits a team working a focused set of accounts rather than a large inbound list. Paid plans come in Basic, Growth and Pro, sold as an all-in-one suite or as separate Marketing, Service and CRM and Sales Bays. The CRM and Sales Bay starts at $11.04 per user per month, the price shown with the 15% biennial discount; yearly billing saves 8%. Basic adds 500 contacts, lead scoring and SMS marketing, Growth jumps to 5,000 contacts with marketing automation and proposals, and Pro covers 10,000 contacts with SSO and custom reporting.
Strengths
- +Most free seats on this list
- +Marketing, sales and service modules under one login
- +Monthly, yearly and biennial billing options
Drawbacks
- −Free plan holds 250 contacts
- −Lowest listed price needs a two-year commitment
- −Many modules can make setup slower for a pure sales team
- Free plan
- Up to 15 members, 250 contacts
- Billing discounts
- Yearly 8% off, biennial 15% off
- Cheapest paid tier
- CRM and Sales Bay from $11.04 per user per month
- Paid plans
- Basic, Growth, Pro
No. 5
AttioA flexible CRM with custom objects, automatic data enrichment and real-time contact syncing, free for up to three seats.
8.1of 10Best for Startup teams that want a modern, customizable data model and are comfortable paying more per seat later.
- Features
- 8.5
- Ease of use
- 8.4
- Value
- 7.4
Price
See vendor pricing (USD check pending)
We could not confirm a US price yet. Check the Attio pricing page.
Attio takes a different approach from older CRMs: you shape objects and attributes around your business, and the system fills in records by syncing your contacts and enriching them automatically. The free plan includes real-time contact syncing, automatic data enrichment, up to three objects and 50,000 records for up to three seats, which is a large data allowance next to the 250 to 1,000 contact caps elsewhere on this list. The upgrade path is clearly laid out. Plus allows up to 10 seats and adds private lists and enhanced email sending, Pro removes the seat cap and adds call intelligence, sequences, permission controls and advanced reporting, and Enterprise is quoted. Each plan includes a monthly pool of seat and workspace credits for AI features. Our US dollar price check is pending because the pricing page showed euros from our location, but the paid tiers sit at the upper end of this list per seat.
Strengths
- +Free plan syncs contacts and enriches records automatically
- +Large free record allowance of 50,000
- +Clear tier ladder from Free to Plus, Pro and Enterprise
Drawbacks
- −Free plan caps the workspace at 3 seats
- −Plus caps the workspace at 10 seats
- −Per-seat prices on paid tiers are higher than most on this list
- Free plan
- Up to 3 seats, 50,000 records
- Plus
- Up to 10 seats, 250,000 records
- Pro
- Unlimited seats, 1,000,000 records
- AI credits
- Seat credits from 100 per user per month
No. 6
Bitrix24A workspace that combines a CRM with tasks, chat, video calls and calendars, priced per organization rather than per user.
8.1of 10Best for Small teams that want CRM, tasks and team chat in one tool at a flat monthly price.
- Features
- 8.6
- Ease of use
- 7.2
- Value
- 8.6
Price
Free plan; Basic $49 per organization per month billed annually ($69 monthly) with 5 users included; Standard $99 billed annually with 50 users
Quoted from the Bitrix24 pricing page on November 5, 2026:
US$ 69 US$ 69 US$ 49 / organization / month
Bitrix24 is less a CRM than a full workspace with a CRM inside it. The free plan includes a basic CRM for deals and contacts alongside Kanban and Gantt tasks, shared calendars, chat and video calls with 5 GB of storage, and the vendor describes it as 100% free for 1 to 2 users. For sales work, the free tier is thin: sales pipelines, recurring deals, online payments and email, WhatsApp and telephony integration all start on Basic. Pricing is the reason to look closer. Plans are charged per organization, so Basic at $49 per month billed annually includes five users, and Standard at $99 billed annually includes 50 users with unlimited leads, invoices and estimates, web forms and e-signature. For a ten-person team that also needs internal chat and project tasks, that can undercut per-seat CRMs. The cost is complexity: there is a lot of software to switch off or learn.
Strengths
- +Flat organization pricing gets cheaper per user as the team grows
- +Tasks, chat and video calls come with the CRM
- +Standard includes 50 users for $99 per month billed annually
Drawbacks
- −Free plan is positioned for 1 to 2 users with 5 GB storage
- −Sales pipelines need the paid Basic plan
- −The breadth of modules makes the interface dense
- Free plan
- Basic CRM, 5 GB storage
- Basic
- $49 per month billed annually, 5 users
- Standard
- $99 per month billed annually, 50 users
- Annual saving
- Up to 40% versus monthly
No. 7
Capsule CRMA straightforward CRM for small businesses with a free plan for two users and paid tiers that add projects, automation and AI.
8.0of 10Best for Small service businesses that want a tidy, easy CRM and expect to pay once they pass 250 contacts.
- Features
- 7.4
- Ease of use
- 8.8
- Value
- 7.6
Price
Free plan for up to 2 users; Starter $18, Growth $36, Advanced $54, Ultimate $72 per user per month billed annually
Quoted from the Capsule CRM pricing page on November 5, 2026:
Paid plans are priced per user, per month: Starter $18, Growth $36, Advanced $54 and Ultimate $72 when billed annually
Capsule is built for small businesses that want a CRM they can learn in an afternoon. The free plan supports two users with 250 contacts, five custom fields, one sales pipeline with custom milestones, custom task categories and email sending through a Gmail or Outlook account. That is enough to trial the product properly but not to run a growing book of clients. The upgrade path is clearly priced: Starter at $18 per user per month billed annually lifts the cap to 30,000 contacts and adds email templates, a shared mailbox, premium integrations with tools such as Xero and Zendesk, and an AI pipeline generator. Growth at $36 adds five pipelines, project boards, workflow automations, Outlook and Gmail email sync, roles and permissions, and AI enrichment and summaries. Advanced and Ultimate raise limits and add support. Capsule's first paid seat costs more than Bigin's or HubSpot's, but the jump in capacity is large.
Strengths
- +Clean, focused interface with little setup
- +Big jump in capacity to 30,000 contacts on Starter
- +14-day trial of paid plans with no card required
Drawbacks
- −Free plan holds only 250 contacts and 5 custom fields
- −Workflow automation waits for Growth at $36
- −Starter at $18 is higher than Bigin or HubSpot Starter
- Free plan
- Up to 2 users, 250 contacts
- Starter
- $18 per user per month billed annually, 30,000 contacts
- Growth
- $36 per user per month billed annually, 60,000 contacts
- Free trial
- 14 days, no card required
No. 8
Odoo CRMThe CRM app from Odoo's business suite, free forever with unlimited users when it is the only Odoo app you use.
7.9of 10Best for Teams of any size that need only a CRM now and may add Odoo sales, invoicing or other apps later.
- Features
- 8.0
- Ease of use
- 7.5
- Value
- 8.4
Price
See vendor pricing (USD check pending)
We could not confirm a US price yet. Check the Odoo CRM pricing page.
Odoo's CRM is the only product here that is free with no user limit. The catch is in the plan's name: One App Free covers a single Odoo app, so the CRM stays free only while it is the one app you run. Inside that limit you get a Kanban pipeline that shows expected revenue per stage, scheduled calls and meetings with next-activity planning, incoming emails added to the pipeline automatically, AI lead scoring, automated lead creation and assignment, and revenue forecasts and dashboards. The upgrade path is the most unusual on this list. Paid Standard and Custom plans are priced per user and include every Odoo app, including sales, invoicing, accounting, inventory and projects, so the first paid step buys a whole business suite rather than a bigger CRM. Our US dollar price check is pending because the pricing page showed euros from our location. Expect more configuration than with HubSpot or Capsule.
Strengths
- +No user cap on the free plan
- +Paid Standard plan includes every Odoo app
- +Open source edition available for self-hosting
Drawbacks
- −Free only while CRM is your single Odoo app
- −Adding a second app moves you to a paid plan for all users
- −More configuration than a CRM built only for small teams
- Free plan
- One App Free, unlimited users
- Paid plans
- Standard and Custom, all apps included
- Hosting
- Odoo Online, Odoo.sh or on-premise (Custom)
- Users
- Join 28 million happy users (vendor figure)
No. 9
Agile CRMA CRM with sales, marketing and help desk modules and a free plan for up to 10 users.
7.8of 10Best for Small teams that want 10 free seats with email campaigns and a help desk included.
- Features
- 7.8
- Ease of use
- 7.4
- Value
- 8.3
Price
Free for 10 users; Starter listed as low as $8.99, Regular as low as $29.99, Enterprise as low as $47.99 per month
Quoted from the Agile CRM pricing page on November 5, 2026:
STARTER as low as $8.99
Agile CRM spreads a CRM across sales, marketing and service modules and offers it free to teams of up to ten. The sales side covers contacts and companies, deals, tasks, documents, custom deal milestones, appointment scheduling, email tracking and two-way email integration; marketing adds email campaigns, web forms and landing pages; service adds a help desk. The free plan's limits are spelled out in the plan grid: 1,000 contacts and companies, one campaign workflow, one automation rule, one plugin, Google sync, basic reports, email support and 500 API calls a day. Starter, listed as low as $8.99, raises that to 10,000 contacts, five workflows, five rules, three plugins and 5,000 API calls. Regular, as low as $29.99, moves to 50,000 contacts and 50 or more integrations, and Enterprise, as low as $47.99, removes the contact cap. The as-low-as wording means the lowest figure depends on the billing term, so confirm it at checkout. Agile suits teams that value seat count and breadth over a polished interface.
Strengths
- +Ten free users, second only to EngageBay on this list
- +Sales, marketing and service modules in one product
- +Low listed entry price for Starter
Drawbacks
- −Free plan allows one campaign workflow and one automation rule
- −Free plan is limited to 1,000 contacts and companies
- −Lowest Starter price is an as-low-as figure, so check the term before buying
- Free plan
- 10 users, 1,000 contacts and companies
- Starter
- 10,000 contacts, 5 automation rules
- Regular
- 50,000 contacts, 10 automation rules
- API calls per day
- 500 on Free, 5,000 on Starter
What to check before you buy
Count the seats you will need this year
Free plans differ most on headcount. Bigin's free edition is for a single user, HubSpot and Capsule stop at two, Zoho CRM and Attio at three, Agile CRM at ten and EngageBay at fifteen. Odoo's One App Free plan has no user cap as long as you use only one Odoo app. If you expect to hire a second or third seller soon, start on a plan that already fits them.
Find the limit you will hit first
Users are rarely the only cap. Capsule's free plan holds 250 contacts and one pipeline, Bigin's free edition holds 500 records with three automations, Agile CRM's free tier covers 1,000 contacts and companies, and HubSpot's free CRM covers 1,000 contacts. A team with an existing spreadsheet of several thousand leads will outgrow these on import day.
Price the first paid step before you commit
The real cost of a free CRM is the plan you move to. Bigin Express is $7 per user per month billed yearly, Agile CRM Starter is listed as low as $8.99, EngageBay's CRM and Sales Bay starts at $11.04 on biennial billing, HubSpot Starter is $15 per seat and Capsule Starter is $18 per user billed annually. Bitrix24 charges a flat $49 per month billed annually for its Basic plan with five users included.
Check how upgrades handle your data
An upgrade path is only clear if your records stay put. HubSpot, Zoho CRM, Bigin, Capsule and Attio all move you to a paid tier inside the same account. Moving from Bigin to the full Zoho CRM is a separate product, so treat that as a migration project rather than a plan change.
Common questions
- What is the best free CRM software in 2026?
- HubSpot CRM is our top pick for small teams, with a free plan for two users that includes pipelines, reporting and an AI assistant, and Starter from $15 per seat per month. Bigin by Zoho is the best choice for a solo seller, and Zoho CRM is the strongest free plan for a team of three.
- Which free CRM allows the most users?
- Odoo's One App Free plan has no user limit as long as the CRM is the only Odoo app you use. Among CRMs with a fixed cap, EngageBay is free for teams of up to 15 members and Agile CRM is free for 10 users.
- What is the cheapest upgrade from a free CRM?
- Bigin Express is the cheapest paid seat we compared at $7 per user per month billed yearly. Agile CRM Starter is listed as low as $8.99, EngageBay's CRM and Sales Bay starts at $11.04 on biennial billing, and HubSpot Starter is $15 per seat.
- Are free CRM plans really free forever?
- Every product on this list publishes a permanent free tier rather than a time-limited trial. HubSpot says its free plan has no expiry, Zoho describes its free edition as free forever for 3 users, and Odoo describes its CRM as free forever with unlimited users. Free plans can change, so read the vendor's terms before moving all your data.
- What limits should I expect on a free CRM?
- Expect caps on users, contacts and automation. Capsule's free plan holds 250 contacts, EngageBay's holds 250, Bigin's holds 500 records, and HubSpot's and Agile CRM's hold 1,000 contacts. Automation is usually limited too: Bigin allows three automations free and Agile CRM one automation rule.
- How did we rank these free CRMs?
- We compared documented features and published prices from each vendor's own website, scored each product on features, ease of use and value, and ranked them by a weighted average of those scores. For this list, value reflects both the free plan's limits and the cost of the first paid tier.
Questions or corrections: editorial@toptooladvisor.com
No affiliate links and no paid placement; see our disclosure and editorial policy. Vendors update prices without notice, so confirm on their site first.