Capsule CRM review

Capsule is a calm, uncluttered CRM that suits small service firms more than high-volume sales floors. The free plan lets two users try the basics with 250 contacts, five custom fields and one sales pipeline. Starter, at $18 per user per month billed annually or $22 monthly and pitched by Capsule as ideal for teams of one to five, raises the limit to 30,000 contacts and adds email templates, a shared mailbox for addresses like sales@, premium integrations with tools such as Xero and Zendesk, an AI pipeline generator and custom activity types. Growth at $36 adds five sales pipelines, five project boards, workflow automations and advanced reporting, which is useful for businesses that deliver work after the sale. Capsule states there are no setup or onboarding fees, and every paid plan starts with a 14-day trial without a card. The weakness is price per feature: Bigin and Freshsales include more for less at entry level.

Who it is for

Service businesses that want contacts, a pipeline and projects in one simple tool.

Price

Free plan for up to 2 users; Starter $18, Growth $36, Advanced $54, Ultimate $72 per user per month billed annually.

Paid plans are priced per user, per month: Starter $18, Growth $36, Advanced $54 and Ultimate $72 when billed annually
Quoted from the vendor pricing page on November 6, 2026.

Key features

• 30,000 contacts, email templates and a shared mailbox on Starter
• Integrations with Xero, Zendesk and Import2 on Starter
• AI pipeline generator for custom sales pipelines
• 5 sales pipelines and 5 project boards on Growth
• Workflow automations and advanced reporting on Growth

Strengths and weaknesses

• Strength: A free plan for two users
• Strength: Starter has room for 30,000 contacts
• Strength: Project boards sit next to the sales pipeline
• Weakness: The free plan stops at 250 contacts
• Weakness: Workflow automations need Growth at $36
• Weakness: Starter costs more per seat than Bigin or Freshsales

Key facts

• Free plan: Up to 2 users and 250 contacts
• Starter: $18 per user per month billed annually
• Growth: $36 per user per month billed annually
• Free trial: 14 days, no card

Where it ranks

Capsule CRM is No. 8 in our Best CRM for Small Business verdict and No. 7 in Best Free CRM Software.