TopToolAdvisor
AI tools · Shortlist

9 Best AI SDR Tools of 2026

By the TopToolAdvisor research desk · Updated November 12, 2026 · Next review December 27, 2026 · 9 products scored

Our pickApollo.iooutbound teams that want data and AI outreach in one seat8.9

Our pick in brief

Apollo.io is the safest pick for most teams because AI research, AI writing, data, sequences and a dialer share one $49 seat. Unify and RegieGO are the best low-cost copilots for individual reps, at $20 per seat and $41 a month. If you want an agent that runs outbound for you, AiSDR is the easiest to test with pay as you go pricing, while 11x and Artisan sell managed agents through sales. Amplemarket fits teams consolidating data and sequencing, Clay fits teams with a GTM engineer, and Outreach makes sense mainly for enterprises already using it.

Quick answer

Apollo.io is the best AI SDR tool for most outbound teams in 2026: a $49 Basic seat billed annually includes contact data, AI research, 250,000 AI Writing words a month and unlimited sequences. Unify suits reps who pay by card at $20 per seat per month, and AiSDR is the cheapest way to try a fully autonomous agent at $1.50 per person prospected, as of November 2026. Enterprise teams already on Outreach, or teams that want a managed agent such as 11x or Artisan, should expect sales-quoted pricing.

This list is for sales leaders, founders and reps who want AI to research prospects, write outreach and send it. Some tools here are copilots that speed up a human rep, and some are autonomous agents that run campaigns and answer replies. We compared documented features and published prices for 9 products and scored each on features, ease of use and value. Prices are the cheapest paid plan in US dollars as shown on the vendor's own pricing page on November 12, 2026. 11x, Artisan and Outreach do not publish prices, so their pricing is marked as pending.

By the numbers

Shortlist scores

  1. 1Apollo.iooutbound teams that want data and AI outreach in one seat8.9
  2. 2Unifyindividual reps and small teams paying by card8.7
  3. 3RegieGO by Regie.aisolo reps and founders doing their own prospecting8.6
  4. 4AiSDRteams that want an AI agent to run outbound end to end8.5
  5. 5Amplemarketgrowing sales teams replacing a data tool plus a sequencer8.3
  6. 6ClayGTM engineers and RevOps teams building custom research workflows8.0
  7. 711xlarger revenue teams covering inbound and outbound with agents7.8
  8. 8Artisanteams that want a managed AI BDR with CSM support7.8
  9. 9Outreachenterprise sales orgs already running sequences at scale7.7

How the scores work

Each product is rated out of 10 on the same three criteria, then ranked by the weighted total. Scores compare documented features and published prices, not hands-on testing.

  • 35%Features
  • 35%Ease of use
  • 30%Value

Read the scoring method

  1. No. 1, our pick

    Apollo.io

    A B2B contact database with AI research, AI writing, agents, sequences and a dialer under one per-seat plan.

    8.9of 10

    Best for outbound teams that want data and AI outreach in one seat

    Features
    8.8
    Ease of use
    8.7
    Value
    9.2

    Price

    Free plan with 2 sequences; Basic from $49 per seat per month billed annually, Professional $79

    Quoted from the Apollo.io pricing page on November 12, 2026: $49 Per seat per month, billed annually

    Apollo.io is the broadest pick for a team that wants AI to help with every outbound step without hiring a separate agent vendor. The plan comparison lists AI Research, AI Filter, AI Scores and Agents next to the contact database, so reps can find accounts, have AI research them and draft copy in one place. Basic costs $49 per seat per month billed annually and grants 30,000 credits per seat per year up front, unlimited sequences, 250,000 AI Writing words per month, the deliverability suite with warmup and a US dialer. Professional at $79 adds A/Z testing, AI lead scoring and 4,000 minutes of call recordings with AI insights. The trade-off is that Apollo is a copilot for reps rather than a fully autonomous SDR: someone still owns the sequences and replies. Credits also cover both data and dialing, so heavy callers should model usage. For most small and midsize teams it is the lowest-risk way to add AI to outbound.

    Strengths

    • +The free plan includes 900 credits a year and 2 sequences
    • +Basic grants 30,000 credits per seat per year up front
    • +Data, AI writing, sequences and calling share one seat price

    Drawbacks

    • −The free plan limits AI Writing to 5,000 words per month
    • −Dialing and data both draw on credits
    • −Organization costs $119 per seat per month billed annually
    Free plan
    Yes, 900 credits per year and 2 sequences per team
    Paid tiers
    Basic $49, Professional $79, Organization $119 per seat per month billed annually
    AI Writing
    5,000 words free, 250,000 on Basic, 800,000 on Professional

    Visit apollo.io|See the Apollo.io profile

  2. No. 2

    Unify

    An AI prospecting platform where reps build lists, research accounts and write sequences from a chat interface.

    8.7of 10

    Best for individual reps and small teams paying by card

    Features
    8.4
    Ease of use
    8.7
    Value
    9.0

    Price

    Free plan for up to 3 seats; Base $20 per seat per month billed monthly, Pro $60

    Quoted from the Unify pricing page on November 12, 2026: Base Built for reps to put on their personal card. $20 / seat / mo Billed monthly

    Unify is built around a chat box: a rep describes the buyers they want, and Unify builds the list, researches the accounts and writes the sequence. Its pricing page says sellers from Perplexity, Juicebox and Pylon use it to build lists and write sequences 90% faster, which is the vendor's own claim. The free plan includes the 1.1B+ person database, multi-channel sequencing and a click-to-call dialer for up to 3 seats. Base at $20 per seat per month adds AI email copywriting, job change and hiring signals and phone and email enrichment, with 800 credits per seat. Pro at $60 adds read-only HubSpot and Salesforce sync, Slack notifications and 2,400 credits. Credits fund both data and AI, and Unify enforces a hard cap so actions pause instead of overcharging. The limits show up for larger teams: write-back to the CRM, the power dialer, managed mailboxes and website intent all sit in the custom-priced Business plan.

    Strengths

    • +A free-forever plan covers up to 3 seats
    • +Base and Pro bill monthly with no annual contract
    • +Unused top-up credits carry over for up to 12 months

    Drawbacks

    • −HubSpot and Salesforce sync is read-only on Pro and read-write only on Business
    • −Power dialer, website intent and warmup need the custom-priced Business plan
    • −Deep agentic research workflows can use many credits
    Free plan
    Yes, limited credits and up to 3 seats
    Paid tiers
    Base $20, Pro $60 per seat per month billed monthly; Business custom annual
    Credits
    800 per seat per month on Base, 2,400 on Pro

    Visit unifygtm.com|See the Unify profile

  3. No. 3

    RegieGO by Regie.ai

    Regie.ai's self-serve prospecting product that builds lists, enriches contacts, drafts outreach in your voice and runs a parallel dialer.

    8.6of 10

    Best for solo reps and founders doing their own prospecting

    Features
    8.1
    Ease of use
    8.8
    Value
    9.0

    Price

    Free plan with 250 credits per person; Pro $41 per month billed annually or $49 monthly; Team $125 per seat

    Quoted from the RegieGO by Regie.ai pricing page on November 12, 2026: Pro, for one person, is $41 a month billed annually or $49 billed monthly.

    RegieGO is Regie.ai's self-serve product for reps who fill their own pipeline. You describe your ideal customer, it builds the list, runs waterfall enrichment for emails and phones, researches each account for dated why-now signals and drafts messages in your voice. Emails go out from your own Gmail or Outlook, and Regie says every contact is verified before send and sending is throttled. Pro costs $41 a month billed annually or $49 monthly and includes 5,000 credits a month plus the parallel dialer, which dials up to five lines at once. Team is $125 per seat billed annually with a two-seat minimum and a shared credit pool. A free CRM comes with every plan, or you can sync HubSpot or Salesforce. The limits are in the credit rules: paid credits reset each period, and you cannot buy extra credits separately. It is a copilot that keeps the rep in control rather than an autonomous agent.

    Strengths

    • +Free plan holds up to 10 people with no credit card
    • +Enrichment that finds nothing costs no credits
    • +Pro and Team are self-serve with no contract

    Drawbacks

    • −Paid plan credits do not roll over
    • −Extra credits cannot be bought on their own
    • −Team requires a minimum of 2 seats at $125 each billed annually
    Free plan
    Yes, 250 one-time credits per person, up to 10 people
    Paid tiers
    Pro $41 per month billed annually; Team $125 per seat per month billed annually
    Credits
    5,000 a month on Pro, 15,000 per seat on Team

    Visit regie.ai|See the RegieGO by Regie.ai profile

  4. No. 4

    AiSDR

    An autonomous AI SDR, Ami, that finds prospects, writes email and LinkedIn messages, handles replies and books meetings.

    8.5of 10

    Best for teams that want an AI agent to run outbound end to end

    Features
    8.6
    Ease of use
    8.6
    Value
    8.2

    Price

    Pay as you go at $1.50 per person prospected with no monthly fee; team plans priced on volume

    Quoted from the AiSDR pricing page on November 12, 2026: Pay-as-you-go costs $1.50 per person prospected, with no monthly fee.

    AiSDR is the clearest example on this list of an AI SDR that does the work rather than assisting a rep. Its agent, Ami, which AiSDR says was trained on 18K campaigns across 27 industries, builds a campaign from your website, picks prospects from 2B+ profiles, writes email and LinkedIn messages, classifies replies and answers in 5 to 10 minutes or in co-pilot mode. Pricing is the easiest to test: $1.50 per person prospected, charged daily, with no subscription and campaigns starting from $7.50. Research, lists and writing are included in that fee. Teams contacting 1,000+ people a month can move to a volume plan with up to 40% lower cost per contact, a dedicated GTM engineer, Salesforce integration and website visitor tracking. The catch is that cost grows with reach, and buyers who want the agent tightly controlled should start in co-pilot mode before letting it reply alone.

    Strengths

    • +No sales call or subscription needed to start
    • +Research, lists and writing cost nothing beyond the per-person fee
    • +Warmed-up mailboxes available as a $33 add-on

    Drawbacks

    • −Salesforce integration and website visitor tracking need a team plan
    • −Costs scale with every person contacted
    • −A fully managed service costs $2,500 per month
    Free plan
    No; pay as you go from $1.50 per person
    Team plans
    Volume pricing for 1,000+ people a month, up to 40% lower per contact
    Channels
    Email, LinkedIn, AI call steps with Aircall

    Visit aisdr.com|See the AiSDR profile

  5. No. 5

    Amplemarket

    An outbound platform with B2B data, AI copywriting, AI reply drafts, voice messages and multichannel sequences under its Duo AI.

    8.3of 10

    Best for growing sales teams replacing a data tool plus a sequencer

    Features
    9.0
    Ease of use
    8.2
    Value
    7.5

    Price

    Startup from $600 per month on an annual term with 2 users; Growth and Elite custom

    Quoted from the Amplemarket pricing page on November 12, 2026: Startup Perfect for small businesses, startups, & founder-led sales teams. $600/mo annual term 2 users included

    Amplemarket packages data, AI and execution for teams that want to retire a separate database and sequencer. Its Duo AI layer includes Copilot for daily prioritization, Copywriter for personalized first touches, intent signals, Voice for AI voice messages and Inbox for draft replies to prospect emails. The Startup plan costs $600 per month on an annual term, includes 2 users and 27,000 contacts, and lists Duo Copilot and AI intent signals. Growth adds Duo Voice and a dedicated CSM, and Elite adds Duo Inbox and 400,000 contacts, both at custom prices. Deliverability tools such as the Domain Health Center and warmup are built in, and an add-on exposes Amplemarket to Claude or ChatGPT through MCP. The price floor is the obstacle: a solo seller pays far less elsewhere, and the AI reply drafting that brings it closest to an AI SDR sits on the top tier.

    Strengths

    • +All plans include a free trial
    • +Data, AI copy, sequences and deliverability tools in one contract
    • +An MCP add-on lets reps prospect from Claude or ChatGPT

    Drawbacks

    • −The cheapest plan costs $600 per month on an annual term
    • −Growth and Elite prices are not published
    • −AI reply drafts (Duo Inbox) are listed only on Elite
    Starting plan
    Startup, $600 per month annual term, 2 users
    Contacts
    27,000 on Startup, 140,000 on Growth, 400,000 on Elite
    Free trial
    Yes, on all plans

    Visit amplemarket.com|See the Amplemarket profile

  6. No. 6

    Clay

    A spreadsheet-style data platform that combines 150+ data providers with Claygent AI research and a built-in email sequencer.

    8.0of 10

    Best for GTM engineers and RevOps teams building custom research workflows

    Features
    9.2
    Ease of use
    6.9
    Value
    8.0

    Price

    Free plan; Launch from $167 per month billed annually ($185 monthly), Growth from $446

    Quoted from the Clay pricing page on November 12, 2026: For small teams building and automating prospecting workflows $167/mo

    Clay is the research and personalization engine many outbound teams put underneath their sequencer. Each row in a Clay table can pull from multi-provider waterfalls and run Claygent, Clay's AI agent with web research, to produce custom data points such as a recent initiative or a tech stack detail that then feeds an AI-written opening line. Clay Sequencer sends email natively, or results push to other campaign tools. The free plan includes unlimited seats, Claygent and up to 200 rows per table. Launch costs $167 per month billed annually, or $185 monthly, with 2,500 data credits and 15,000 actions a month, phone enrichment and signal tracking. Growth adds CRM auto-sync and HTTP API integrations. The cost of that flexibility is setup time: Clay rewards someone who can design workflows and prompts, and a rep who wants a ready agent will move faster with AiSDR or Unify.

    Strengths

    • +Free plan with unlimited seats and tables
    • +Data credits roll over up to 2x the monthly amount on Launch and Growth
    • +Token-heavy AI models are billed at cost with no markup

    Drawbacks

    • −Building tables and prompts takes more setup than an agent product
    • −Phone number enrichment is not on the free plan
    • −Free tables are limited to 200 rows
    Free plan
    Yes, 100 data credits and 500 actions a month
    Launch
    $167 per month billed annually, 2,500 data credits and 15,000 actions a month
    Free trial
    14 days

    Visit clay.com|See the Clay profile

  7. No. 7

    11x

    AI sales agents for inbound, outbound and expansion across voice, chat, email, social and SMS.

    7.8of 10

    Best for larger revenue teams covering inbound and outbound with agents

    Features
    8.9
    Ease of use
    7.7
    Value
    6.7

    Price

    See vendor pricing (USD check pending): pricing through a demo

    We could not confirm a US price yet. Check the 11x pricing page.

    11x sells AI sales agents rather than a seat-based tool. Its site describes an outbound agent for prospecting, email and social, and an inbound agent that qualifies leads over voice and chat, with the claim that every inbound lead is answered in under a minute. The platform lists a real-time company and lead database, live web search for prospecting, multi-channel and multi-lingual sequences, smart replies, deep research, AI personalization, website visitor tracking, intelligent lead routing and an AI phone agent, with CRM, Slack and G2 integrations and an API. That breadth suits revenue teams that want one vendor for speed to lead, outbound and expansion plays such as closed-lost and customer expansion campaigns. The downside for buyers comparing prices is that 11x publishes none: there is no pricing page, and access starts with a demo. Smaller teams that want to start this week will move faster with a self-serve product.

    Strengths

    • +Covers inbound speed to lead as well as outbound
    • +Website visitor tracking and lead routing on the platform
    • +Event registration and follow-up plays are listed

    Drawbacks

    • −No public pricing page
    • −Sales-led buying through a demo
    • −Broad scope means more rollout work than a self-serve tool
    Free plan
    No
    Channels
    Voice, chat, email, social and SMS
    Pricing
    Not published; demo required

    Visit 11x.ai|See the 11x profile

  8. No. 8

    Artisan

    Ava, an AI BDR that finds leads, runs email and social campaigns, replies and books meetings for reps.

    7.8of 10

    Best for teams that want a managed AI BDR with CSM support

    Features
    8.5
    Ease of use
    8.0
    Value
    6.8

    Price

    See vendor pricing (USD check pending): plans scoped by leads contacted per month through sales

    We could not confirm a US price yet. Check the Artisan pricing page.

    Artisan sells Ava, an AI BDR that books meetings for reps. Ava identifies prospects from 250M+ verified B2B contacts, runs email and social campaigns with calls queued, replies on its own and books meetings. Campaign types cover cold outbound, intent signals, re-engaging existing and churned CRM contacts, and cross-sell. Plans are sized by volume: Team is scoped for roughly 2,500 leads contacted a month, Scale for roughly 6,000 with a dedicated CSM and CRM setup, and Enterprise adds a forward-deployed strategist and advanced security controls. Every plan includes Salesforce and HubSpot sync and CSM onboarding, and an AI dialer is a per-seat add-on. Artisan positions this as a white-glove rollout with sending infrastructure sized to your motion. The trade-off is transparency: the pricing page says pricing is scoped on your plan, so you cannot compare costs without a sales call.

    Strengths

    • +Every plan includes the full platform and CSM onboarding
    • +Team plan is scoped for about 2,500 leads contacted a month
    • +Shared Slack channel for rollout support

    Drawbacks

    • −Prices are not published
    • −Buying goes through sales
    • −Dedicated CSM and priority support start on Scale
    Plans
    Team (~2,500 leads a month), Scale (~6,000), Enterprise (custom)
    Data
    250M+ verified B2B contacts
    Pricing
    Scoped per plan through sales

    Visit artisan.co|See the Artisan profile

  9. No. 9

    Outreach

    An enterprise sales engagement and revenue platform with AI agents, sequencing, conversation intelligence and forecasting.

    7.7of 10

    Best for enterprise sales orgs already running sequences at scale

    Features
    9.3
    Ease of use
    7.2
    Value
    6.4

    Price

    See vendor pricing (USD check pending): seat licenses plus AI credits, quoted by sales

    We could not confirm a US price yet. Check the Outreach pricing page.

    Outreach is the incumbent sales engagement platform, now positioned as an AI agent platform for revenue teams. Pricing combines per-seat access with consumption-based AI credits that fund research, personalization, sequencing automation, conversation analysis and forecasting. Amplify Core, aimed at pipeline creation and account management, includes 25,000 AI credits with sequencing, account planning and conversation intelligence. Amplify Plus adds advanced agents, coaching and deal management with 50,000 credits, and Amplify Pro adds forecasting with 100,000 credits. For an enterprise org that already runs Outreach sequences, adding its agents keeps everything on one system of record. For a team shopping specifically for an AI SDR, it is a lot of platform: every package is quoted by sales, and the credit model makes total cost harder to predict than per-person or per-seat tools.

    Strengths

    • +Covers prospecting through forecasting in one platform
    • +Packages scale from 10,000 to 100,000 AI credits
    • +API calls and custom objects included per package

    Drawbacks

    • −No published prices; pricing is requested from sales
    • −Cost combines seats and consumption-based AI credits
    • −More admin work than self-serve AI SDR tools
    Pricing model
    Per-seat access plus consumption-based AI credits
    Packages
    Amplify Essentials, Core, Plus and Pro
    AI credits
    10,000 on Essentials to 100,000 on Pro

    Visit outreach.io|See the Outreach profile

What to check before you buy

Decide between a copilot and an agent

Copilots such as Apollo.io, Unify and RegieGO research and draft while a rep approves and sends. Agents such as AiSDR, 11x and Artisan build campaigns, send and reply on their own. Agents save more time but need guardrails; AiSDR offers a co-pilot mode before you let it reply alone.

Check where the contact data comes from

Most tools bundle a database: Unify lists 1.1B+ people, AiSDR 2B+ profiles and Artisan 250M+ verified B2B contacts. Clay instead combines 150+ data providers in waterfalls. If you already pay for data, a tool that bundles it may duplicate the cost.

Model the credit or volume cost

Pricing models differ widely: per seat (Apollo.io, Unify, RegieGO), per person prospected (AiSDR), per plan with a contact allowance (Amplemarket) or seats plus AI credits (Outreach). Estimate how many people you will contact a month, and how much enrichment and AI research each needs, before comparing headline prices.

Protect your sending domains

AI makes it easy to send too much. Look for warmup, mailbox rotation, bounce checks and sending limits. Apollo.io, AiSDR and Amplemarket list warmup; Unify includes warmup and managed mailboxes only on Business.

Confirm the CRM sync direction

Some tools only read from your CRM. Unify syncs read-only on Pro and read-write on Business, AiSDR syncs two ways with HubSpot and adds Salesforce on team plans, and RegieGO offers optional write-back. Make sure activity lands on the CRM record your managers report on.

Common questions

What is the best AI SDR tool in 2026?
Apollo.io is the best AI SDR tool for most teams in 2026. Its Basic plan costs $49 per seat per month billed annually and includes contact data, AI research, 250,000 AI Writing words a month and unlimited sequences. Teams that want a fully autonomous agent should look at AiSDR, 11x or Artisan.
How much does an AI SDR cost?
Published prices range from $20 per seat per month for Unify Base to $600 per month for Amplemarket Startup, as of November 2026. AiSDR charges $1.50 per person prospected with no monthly fee. 11x, Artisan and Outreach quote prices through sales.
Is there a free AI SDR tool?
Yes, several have free plans. Apollo.io includes 900 credits a year and 2 sequences, Unify is free for up to 3 seats with limited credits, RegieGO gives 250 credits per person for up to 10 people, and Clay's free plan includes its Claygent AI agent.
Can an AI SDR replace a human SDR?
Partly. Agents such as AiSDR and Artisan's Ava research prospects, send email and LinkedIn messages, answer replies and book meetings, but vendors still offer co-pilot modes and human support. Most teams use them to cover volume while people handle live conversations and complex deals.
What is the difference between Clay and an AI SDR?
Clay is a data and research workflow tool, not a packaged agent. Its Claygent agent and 150+ data providers generate custom research fields that feed outreach, and Clay Sequencer can send email, but someone has to design the tables and prompts. AiSDR or Artisan run campaigns with far less setup.
Which AI SDR tool works with HubSpot?
AiSDR, Artisan, RegieGO, Unify and Apollo.io all document HubSpot connections. AiSDR lists two-way HubSpot sync on pay as you go, RegieGO syncs HubSpot on every plan, and Unify syncs read-only on Pro and read-write on Business.

Questions or corrections: editorial@toptooladvisor.com

See our disclosure and editorial policy. Vendors update prices without notice, so confirm on their site first.

Related shortlists