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9 Best CRM for Healthcare of 2026

By the TopToolAdvisor research desk · Updated November 10, 2026 · Next review December 25, 2026 · 9 products scored

Our pickSalesforce Health CloudHealth systems, large groups and payers that need a HIPAA-compliant CRM connected to the EHR and a 360-degree patient view.8.3

Our pick in brief

Salesforce Health Cloud is the strongest choice for health systems and large groups because it combines a HIPAA-compliant platform, a FHIR-aligned patient record, referral and appointment management and care coordination. HubSpot is the easiest place for a clinic to start, with a free plan and a documented HIPAA path through Sensitive Data on Enterprise plans. LeadSquared is the best healthcare-specific pick for referral-driven practices, and Zoho CRM is the value option for teams that can configure their own modules. Weave, NexHealth and Tebra handle the day-to-day outreach of small practices, such as calls, texts, reminders, recalls and reviews, while Microsoft fits health systems built on Azure and Keragon connects existing tools under a BAA.

Quick answer

Salesforce Health Cloud is the best CRM for healthcare in 2026 for health systems and large groups, because it is HIPAA compliant out of the box and adds FHIR-aligned patient records, referral management and care coordination from $350 per user per month billed annually. HubSpot suits clinics that want easy patient marketing and can move to Enterprise for HIPAA-covered data, and LeadSquared suits high-volume practices that need referral routing and EHR sync. HubSpot has a free CRM plan, and Keragon is the cheapest HIPAA automation add-on at $99 per month billed annually.

This list is for clinic owners, practice managers, access center leads and health system marketing teams choosing software to manage patient outreach, inquiries and referrals while keeping protected health information under HIPAA terms. We compared documented features and published prices for 9 products: healthcare CRMs, general CRMs with a HIPAA path, patient communication platforms and one HIPAA automation layer. Each product is scored on features, ease of use and value, and the overall score is a weighted average. Prices are the cheapest paid plan in US dollars as shown on the vendor's page on the date we checked. LeadSquared, NexHealth and Tebra quote after a demo, and Zoho's pricing page did not show USD figures from our location, so those entries are marked as pending.

By the numbers

Shortlist scores

  1. 1Salesforce Health CloudHealth systems, large groups and payers that need a HIPAA-compliant CRM connected to the EHR and a 360-degree patient view.8.3
  2. 2HubSpot CRMClinics, med spas and practice groups that want easy patient marketing and outreach, with HIPAA support once they move to Enterprise.8.2
  3. 3LeadSquaredMulti-location clinics, rehab groups and specialty practices with high inquiry and referral volume.8.2
  4. 4WeaveDental, optometry and medical practices whose outreach runs on phone calls and text messages.8.1
  5. 5Zoho CRMSmall and midsize practices that want a low-cost, customizable CRM and are comfortable configuring it.8.1
  6. 6NexHealthDental and medical practices that want online booking and patient messaging synced to their existing EHR or practice management system.7.9
  7. 7Microsoft Dynamics 365 for HealthcareHealth systems standardized on Microsoft that want a CRM tied to Azure health data services and Teams.7.6
  8. 8TebraIndependent practices that want patient outreach in the same platform as their EHR and billing.7.6
  9. 9KeragonPractices and digital health startups that want to automate intake, reminders and follow-ups between the tools they already use.7.5

How the scores work

Each product is rated out of 10 on the same three criteria, then ranked by the weighted total. Scores compare documented features and published prices, not hands-on testing.

  • 35%Features
  • 35%Ease of use
  • 30%Value

Read the scoring method

  1. No. 1, our pick

    Salesforce Health Cloud

    Salesforce's healthcare CRM with FHIR-aligned patient records, referral and appointment management, care coordination and pre-built AI agents.

    8.3of 10

    Best for Health systems, large groups and payers that need a HIPAA-compliant CRM connected to the EHR and a 360-degree patient view.

    Features
    9.6
    Ease of use
    7.8
    Value
    7.4

    Price

    From $350 per user per month billed annually (Sales & Service Core)

    Quoted from the Salesforce Health Cloud pricing page on November 10, 2026: Health Cloud Sales & Service Core Foundational healthcare CRM with AI & Slack. $ 350 USD/User/Month (Billed annually)

    Salesforce Health Cloud is the most complete healthcare CRM we compared. It stores patient and member data in a FHIR-aligned model, pulls clinical and nonclinical records together through FHIR APIs and pre-built integrations, and gives intake, care and contact center teams one patient record. Its Agentforce tools prioritize referrals, book appointments, manage waitlists and coordinate visits with several participants, which maps directly to the referral leakage problem many health systems are trying to fix. Salesforce states that Health Cloud is HIPAA compliant and lists HL7 FHIR, HITRUST and FedRAMP among the standards it meets, and customers can add Shield for extra encryption and monitoring. The tradeoff is cost and effort. The Core edition starts at $350 per user per month on an annual contract, the Advanced edition is $525, and most organizations use a partner to connect the EHR and build workflows. Small clinics will pay for capacity they do not need.

    Strengths

    • +Salesforce says Health Cloud is HIPAA compliant out of the box
    • +Built for healthcare workflows, so less custom build than a general CRM
    • +Scales from one department to an entire health system

    Drawbacks

    • −The highest entry price on this list at $350 per user per month
    • −Advanced and Max editions cost $525 and $700 per user per month
    • −Most deployments need an implementation partner and admin time
    Editions
    Sales & Service Core, Sales & Service Advanced, Service Max, Sales Max
    Compliance
    HIPAA, HL7 FHIR, HITRUST, FedRAMP, GDPR listed by Salesforce
    Billing
    Annual contract

    Visit salesforce.com|See the Salesforce Health Cloud profile

  2. No. 2

    HubSpot CRM

    A general CRM with marketing, sales and service hubs that can store HIPAA-covered data on Enterprise plans under a Business Associate Agreement.

    8.2of 10

    Best for Clinics, med spas and practice groups that want easy patient marketing and outreach, with HIPAA support once they move to Enterprise.

    Features
    8.2
    Ease of use
    8.8
    Value
    7.6

    Price

    Free plan; paid from $15 per seat per month; Sensitive Data for HIPAA needs an Enterprise plan

    Quoted from the HubSpot CRM pricing page on November 10, 2026: Starter Starts at $15/month per seat*

    HubSpot is the easiest CRM on this list to set up and the best general option for practices that grow through marketing. Forms, email, landing pages and pipelines work without an administrator, and the free plan lets a clinic try the tools before paying. The healthcare question is where patient data lives. HubSpot's knowledge base says Sensitive Data is available with Enterprise subscriptions, including Smart CRM Enterprise, and that storing HIPAA-covered data means selecting the Health/Medical Data category and confirming you are a covered entity or business associate, after which HubSpot applies its Business Associate Agreement. Highly Sensitive Data properties are encrypted and must be decrypted on view. The limits matter: Sensitive Data properties are unavailable in personalization tokens, chatbots, sandboxes and playbooks, and HubSpot has no EHR integration or patient data model of its own. Practices that only market to prospects, without storing health details, can stay on lower tiers.

    Strengths

    • +Free CRM and $15 Starter plan make it easy to try
    • +Marketing, sales and service tools share one record
    • +HubSpot tracks the BAA once you identify as a covered entity or business associate

    Drawbacks

    • −Sensitive Data, which HIPAA-covered data needs, is limited to Enterprise subscriptions
    • −Sensitive Data properties are unavailable in personalization tokens, chatbots, sandboxes and playbooks
    • −No healthcare data model or EHR connector out of the box
    HIPAA path
    Sensitive Data on Enterprise plans with the BAA accepted
    Smart CRM Enterprise
    Starts at $75 per seat per month
    Free plan
    Yes

    Visit hubspot.com|See the HubSpot CRM profile

  3. No. 3

    LeadSquared

    A healthcare CRM for patient acquisition and referral management that syncs with EHRs such as Athena and AdvancedMD.

    8.2of 10

    Best for Multi-location clinics, rehab groups and specialty practices with high inquiry and referral volume.

    Features
    8.8
    Ease of use
    8.2
    Value
    7.4

    Price

    See vendor pricing (USD check pending)

    We could not confirm a US price yet. Check the LeadSquared pricing page.

    LeadSquared is the strongest healthcare-specific option for organizations whose main problem is converting inquiries and referrals into booked patients. Its US healthcare page describes capturing referrals from several channels, routing them to coordinators by clinic, service line or location, starting follow-up sequences automatically and tracking each referral from submission to completion, with alerts for referrals that stall. New patient inquiries from search, physician referrals and insurance directories land in the same system, and ad and email tools connect for source reporting. LeadSquared says it syncs patient data both ways with EHRs such as Athena and AdvancedMD and protects records with role-based permissions, activity logs and encrypted storage. The weak spots are transparency and compliance detail: there is no public US price, and the healthcare page advises buyers to consult their own compliance team, so ask for the Business Associate Agreement and security documents during the demo.

    Strengths

    • +Built around patient intake and referral workflows rather than B2B sales
    • +Flags delayed or inactive referrals
    • +Connects with Google Ads, Meta and email marketing tools

    Drawbacks

    • −No public US pricing for the healthcare product
    • −Its healthcare page tells buyers to confirm compliance with their own team
    • −Our location could not load the vendor's pages directly, so features come from its US healthcare page as published
    EHR sync
    Athena, AdvancedMD and others
    Referral routing
    By clinic, service line or location
    Pricing
    Quote after demo

    Visit leadsquared.com|See the LeadSquared profile

  4. No. 4

    Weave

    A patient communication platform that combines phones, texting, reminders, reviews, online scheduling and payments for practices.

    8.1of 10

    Best for Dental, optometry and medical practices whose outreach runs on phone calls and text messages.

    Features
    7.8
    Ease of use
    8.8
    Value
    7.6

    Price

    From $199 per month

    Quoted from the Weave pricing page on November 10, 2026: Find just what you need and get the most out of Weave with simple plans and pricing, starting from $199 per month.

    Weave is a patient communication platform rather than a classic CRM, and for many small practices that is the better fit. It puts the phone system, two-way and bulk texting, appointment reminders, recall reminders, online scheduling, digital forms, reviews, email marketing and payments in one place, with a customer profile that pops up when a patient calls. Missed call texting and AI Call Intelligence target the calls that never become appointments, which is where small practices lose new patients. Pricing starts at $199 per month, and every plan includes onboarding and support, with monthly bulk texting allotments ranging from 1,500 to 15,000 messages by tier. The limits are scope and specialty: Weave does not manage referral pipelines or complex segments the way Salesforce or LeadSquared do, and features such as practice analytics and insurance verification are listed for dental practices only.

    Strengths

    • +Phones, texting and reminders in one system
    • +AI Call Intelligence turns call data into follow-up opportunities
    • +Plans include onboarding and support

    Drawbacks

    • −Not a full CRM pipeline for referrals or B2B outreach
    • −Plan prices beyond the starting figure need a sales call
    • −Some features such as practice analytics and insurance verification are dental only
    Starting price
    $199 per month
    Bulk texting
    1,500 to 15,000 messages per month by plan
    Phones
    Up to 15 on Ultimate

    Visit getweave.com|See the Weave profile

  5. No. 5

    Zoho CRM

    A customizable general CRM with HIPAA compliance settings, custom modules and a BAA available on request.

    8.1of 10

    Best for Small and midsize practices that want a low-cost, customizable CRM and are comfortable configuring it.

    Features
    8.0
    Ease of use
    8.0
    Value
    8.4

    Price

    See vendor pricing (USD check pending)

    We could not confirm a US price yet. Check the Zoho CRM pricing page.

    Zoho CRM is the value pick for practices that want a general CRM they can shape around patient outreach. Zoho's pricing page lists HIPAA compliance as a feature for storing patient or health-related data, alongside custom modules, data enrichment and email integration. Zoho's help center explains that admins turn on HIPAA compliance settings, choose the modules that hold protected health information and can exclude that data from exports, while field encryption is configured separately. Zoho also says covered entities can request its BAA template from its legal team. Custom modules let a practice track referring providers, referral status and locations without paying for an industry edition. The cost is setup time: there is no healthcare data model or EHR connector, and the HIPAA scope depends on which modules and integrations you use. We could not confirm USD prices from our location, so check the US pricing page before comparing totals.

    Strengths

    • +Zoho lists HIPAA compliance as a CRM feature
    • +Flexible enough to model referrals, providers and locations
    • +Free trial on every paid edition

    Drawbacks

    • −Pricing showed without USD figures from our location
    • −The BAA is requested from Zoho's legal team rather than accepted in the app
    • −Healthcare workflows have to be built by the practice or a partner
    HIPAA
    Compliance settings in Setup, BAA template on request
    Free trial
    Yes

    Visit zoho.com|See the Zoho CRM profile

  6. No. 6

    NexHealth

    A patient experience platform for online booking, recalls, messaging, campaigns, forms and payments that syncs with the practice's health record system.

    7.9of 10

    Best for Dental and medical practices that want online booking and patient messaging synced to their existing EHR or practice management system.

    Features
    7.8
    Ease of use
    8.6
    Value
    7.2

    Price

    See vendor pricing (USD check pending)

    We could not confirm a US price yet. Check the NexHealth pricing page.

    NexHealth is the pick for practices that want patients to book, confirm and pay online without staff retyping data into the EHR. Its Synchronizer reads and writes data to the health record system, and NexHealth lists connections with dental systems such as Dentrix and Open Dental and medical systems such as Epic, eClinicalWorks, athenahealth and ModMed. On top of that sync it offers online booking, one-click recalls, a waitlist, two-way messaging, reminders, marketing campaigns, review requests, digital forms, payments and insurance verification. NexHealth says patient data is encrypted at rest and that all packages include white-glove support. It is not a referral or sales CRM, so health systems that need intake pipelines, care coordination or complex segmentation should look higher on this list. Pricing is custom, so compare quotes with Weave.

    Strengths

    • +Connects with a long list of dental and medical systems, including Epic, eClinicalWorks and Open Dental
    • +Patient data is encrypted at rest
    • +White-glove support is included in all packages

    Drawbacks

    • −No public price; plans are quoted
    • −Focused on scheduling and messaging rather than referral pipelines
    • −Strongest fit is dental, judging by its integration list
    Integrations
    Dental and medical EHRs including Epic, eClinicalWorks, Dentrix, Open Dental
    Data sync
    NexHealth Synchronizer
    Pricing
    Custom plans

    Visit nexhealth.com|See the NexHealth profile

  7. No. 7

    Microsoft Dynamics 365 for Healthcare

    Microsoft's healthcare solutions built on Dynamics 365, Power Platform, Azure and Microsoft 365, covering patient access, outreach and care management.

    7.6of 10

    Best for Health systems standardized on Microsoft that want a CRM tied to Azure health data services and Teams.

    Features
    9.0
    Ease of use
    6.8
    Value
    7.0

    Price

    Dynamics 365 Customer Service from $50 per user per month paid yearly; healthcare solutions add licensing

    Quoted from the Microsoft Dynamics 365 for Healthcare pricing page on November 10, 2026: Dynamics 365 Customer Service Professional $50.00 user/month, paid yearly

    Microsoft's healthcare solutions are a strong option for health systems that already run on Microsoft. Microsoft describes them as combining Azure, Dynamics 365, Power Platform and Microsoft 365, and its documentation lists patient access, a patient contact center with intelligent outreach, a unified patient view, care management, home health, virtual visits in Teams and remote patient monitoring. Protected health information from separate systems is brought into a FHIR-based managed service to build a longitudinal patient record that outreach and care teams can use. The cost is complexity. There is no single healthcare price: the Dynamics 365 Customer Service app starts at $50 per user per month paid yearly, the Enterprise edition is $105, and Azure services and Power Platform capacity are billed separately. Most organizations deploy it with a Microsoft partner, so it is a poor match for a small clinic that wants to be live in a week.

    Strengths

    • +Fits organizations already on Microsoft 365 and Azure
    • +Brings PHI from separate systems into a FHIR-based managed service
    • +Wide range of solutions from outreach to remote monitoring

    Drawbacks

    • −Pricing is split across Dynamics 365, Power Platform and Azure
    • −Requires a partner or in-house Microsoft team to deploy
    • −Heavy for single-site clinics
    Built on
    Azure, Dynamics 365, Power Platform, Microsoft 365
    Customer Service Enterprise
    $105 per user per month paid yearly
    Data standard
    FHIR

    Visit microsoft.com|See the Microsoft Dynamics 365 for Healthcare profile

  8. No. 8

    Tebra

    The company formed from Kareo and PatientPop, with an EHR, billing and a patient experience platform for reviews, reminders, scheduling and practice marketing.

    7.6of 10

    Best for Independent practices that want patient outreach in the same platform as their EHR and billing.

    Features
    7.4
    Ease of use
    8.2
    Value
    7.0

    Price

    See vendor pricing (USD check pending)

    We could not confirm a US price yet. Check the Tebra pricing page.

    Tebra, the company formed from Kareo and PatientPop, is the most practical outreach option for independent practices that also want an EHR and billing from the same vendor. Its patient experience platform automates review requests, reminders and scheduling, and Tebra says it cuts no-shows by 38%. Practice marketing tools add custom websites, SEO, Google Business Profile management and reputation management. Because the EHR, billing, telehealth and patient portal sit on the same platform, outreach can run on appointment data without a separate integration. Tebra's pricing page explains that pricing scales with provider type, specialty workflows and claim volume, and that patient engagement tools come in higher packages. It is not a referral CRM, and practices that already have an EHR they like will get more from NexHealth or Weave.

    Strengths

    • +Outreach and clinical records in one vendor
    • +Built for independent practices
    • +Tebra says its patient experience tools cut no-shows by 38%

    Drawbacks

    • −No public price; bundles are quoted by provider type and claim volume
    • −Patient experience tools are sold in higher packages
    • −Less flexible than a general CRM for custom referral pipelines
    Formerly
    Kareo and PatientPop
    Packages
    Practice Essentials, Practice Automation, Patient Experience + Marketing
    Pricing
    Quote based

    Visit tebra.com|See the Tebra profile

  9. No. 9

    Keragon

    A HIPAA-compliant automation platform with AI agents that connects EHRs, CRMs and patient tools through 400+ integrations.

    7.5of 10

    Best for Practices and digital health startups that want to automate intake, reminders and follow-ups between the tools they already use.

    Features
    7.2
    Ease of use
    7.8
    Value
    7.6

    Price

    From $99 per month billed annually; $149 billed monthly

    Quoted from the Keragon pricing page on November 10, 2026: $99 /mo Billed at $1,188/yr

    Keragon is not a CRM, but it solves a problem every healthcare CRM buyer runs into: moving patient data between the EHR, intake forms, scheduling tools and the CRM without breaking HIPAA. It is a workflow automation platform for healthcare with pre-built templates, AI agents for scheduling, intake, insurance verification and patient follow-up, and more than 400 integrations. Keragon says it is HIPAA-compliant and SOC 2 Type II, with a BAA included on all plans. Pricing is published: Starter is $99 per month billed annually or $149 monthly with 200 workflow runs, and Professional is $269 per month billed annually with 2,000 runs. Runs above the included amount are billed per run, so high-volume practices should model usage first. Keragon makes the most sense paired with a CRM from this list, or for a small practice that only needs automated reminders and follow-ups between existing tools.

    Strengths

    • +Keragon says plans are HIPAA-compliant and SOC 2 Type II with a BAA included
    • +14-day free trial without a credit card
    • +Adds automation to an existing CRM or EHR instead of replacing it

    Drawbacks

    • −Not a CRM on its own; it moves data between systems
    • −Starter includes only 200 workflow runs per month
    • −Runs over the included amount are billed per run
    Starter
    200 workflow runs per month
    Professional
    $269 per month billed annually, 2,000 runs
    Compliance
    HIPAA, SOC 2 Type II, BAA on all plans

    Visit keragon.com|See the Keragon profile

What to check before you buy

Confirm the BAA and the plan that includes it

A CRM can only hold protected health information if the vendor signs a Business Associate Agreement and the features you use are in scope. HubSpot limits Sensitive Data to Enterprise subscriptions, Zoho provides its BAA template on request, and Keragon includes a BAA on every plan. Ask each vendor which plan, modules and integrations the BAA covers before you import patient data.

Decide between a healthcare CRM and a patient communication tool

Salesforce Health Cloud, LeadSquared and Microsoft's healthcare solutions manage referrals, intake pipelines and care teams. Weave, NexHealth and Tebra focus on calls, texts, reminders, recalls, reviews and online booking. Single-site practices often need only the second group, while groups that take referrals from outside providers need a CRM.

Check EHR integration before features

Outreach works best when it runs on live scheduling and patient data. NexHealth syncs with a long list of dental and medical systems, LeadSquared lists Athena and AdvancedMD, Salesforce uses FHIR APIs, and Keragon offers 400+ integrations. A general CRM without an EHR connector means manual exports or a separate integration tool.

Track referral sources and leakage

For specialists and health systems, the main return on a CRM is fewer lost referrals. Look for referral routing by location or service line, status tracking from submission to first visit and alerts for referrals that stall. LeadSquared and Salesforce Health Cloud document these features directly; general CRMs need custom modules or pipelines.

Budget for the full cost

License prices on this list run from $15 per seat for HubSpot Starter to $350 per user for Health Cloud, but the HIPAA-ready tier is often higher: HubSpot's Smart CRM Enterprise starts at $75 per seat. Add implementation partners for Salesforce and Microsoft, per-run overage on Keragon and quoted bundles from Tebra, LeadSquared and NexHealth.

Common questions

What is the best CRM for healthcare?
Salesforce Health Cloud ranks first on our list because it is HIPAA compliant and includes FHIR-aligned patient records, referral and appointment management and care coordination, from $350 per user per month billed annually. HubSpot is the best general option for clinics focused on patient marketing, and LeadSquared is the best healthcare-specific pick for referral-heavy practices.
Which CRMs are HIPAA compliant?
Salesforce states that Health Cloud is HIPAA compliant. HubSpot supports HIPAA-covered data through Sensitive Data on Enterprise plans with its BAA, Zoho CRM offers HIPAA compliance settings and a BAA on request, and Keragon includes a BAA on all plans. Compliance also depends on how you configure the system, so confirm the BAA scope for your plan.
How much does a healthcare CRM cost?
Verified entry prices on this list run from $15 per seat per month for HubSpot Starter and $50 per user for Dynamics 365 Customer Service Professional to $199 per month for Weave and $350 per user for Salesforce Health Cloud. HubSpot's HIPAA path starts on Smart CRM Enterprise at $75 per seat, and LeadSquared, NexHealth and Tebra quote after a demo.
What is the best CRM for a small medical practice?
Small practices usually get more from a patient communication tool than a full CRM. Weave starts at $199 per month for phones, texting, reminders and reviews, NexHealth adds online booking synced to the EHR, and Tebra bundles outreach with EHR and billing. Zoho CRM or HubSpot make sense when the practice runs marketing campaigns or tracks referrals.
Can I use HubSpot for patient data?
Yes, on Enterprise subscriptions. HubSpot's knowledge base says you turn on Sensitive Data, select the Health/Medical Data category, confirm you are a HIPAA covered entity or business associate and accept the BAA. Sensitive Data properties are unavailable in some tools, including chatbots and personalization tokens.

Questions or corrections: editorial@toptooladvisor.com

See our disclosure and editorial policy. Vendors update prices without notice, so confirm on their site first.

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