9 Best CRM for Mailchimp of 2026
By the TopToolAdvisor research desk · Updated November 11, 2026 · Next review December 26, 2026 · 9 products scored
Our pick in brief
Zoho CRM ranks first because its MailChimp extension is the most complete two-way setup we found: contacts and leads sync in either or both directions, campaigns land in the Campaigns module, and opt-outs carry over both ways. HubSpot CRM is the best free start, with a HubSpot-built app that logs Mailchimp activity on contacts, though its contact sync runs HubSpot to Mailchimp. Copper offers true two-way sync of fields and tags but needs its $59 Professional plan. Pipedrive syncs contacts both ways from deal stages, without engagement data yet. Capsule and Less Annoying CRM are simple, low-cost picks that log campaign activity, Nutshell is the cheapest verified paid seat, Insightly brings open and click rates in through AppConnect, and Salesforce suits companies already on it.
Quick answer
Zoho CRM is the CRM that works best with Mailchimp in 2026, because its MailChimp extension offers a Both Ways sync for contacts and leads and imports Mailchimp campaigns into the CRM's Campaigns module. HubSpot CRM suits small teams that want a free CRM with Mailchimp sends, opens, clicks and bounces on contact timelines, and Copper suits Google Workspace teams that want fields and tags mirrored both ways. The cheapest verified paid option is Nutshell at $13 per user per month, as of November 2026.
This list is for people who already send email from Mailchimp and want a CRM that keeps contacts and campaign activity in step with it. We compared documented features and published prices for nine CRMs, looking at the direction of each Mailchimp sync, whether campaign activity reaches the CRM, who builds the integration and which plan unlocks it. Integration facts come from each vendor's own pages and Mailchimp's integrations directory. Scores cover features, ease of use and value, and the overall score is a weighted average using the weights on our methodology page. Prices were checked in US dollars on the date shown; prices we could not confirm in USD are marked pending.
By the numbers
- 28.51%In 2025, 28.51% of enterprises in the EU with 10 or more employees used customer relationship management (CRM) software, according to Eurostat.Source: Eurostat
- 65.43%Among large EU enterprises (250 or more employees), 65.43% used CRM software in 2025, more than two and a half times the small business rate.Source: Eurostat
- 55.79%Finland had the highest CRM adoption in the EU in 2025, with 55.79% of enterprises using CRM software, followed by the Netherlands at 54.12%.Source: Eurostat
- 20.0%Salesforce held a 20.0% share of the worldwide CRM market in 2025, according to IDC data announced by Salesforce.Source: IDC
- 31%Klaviyo's 2026 benchmarks, drawn from over 183,000 customers, put a good email open rate at 31% for campaigns and 32.2% for automated flows.Source: Klaviyo
Shortlist scores
- 1Zoho CRMMailchimp users who want true two-way contact sync plus campaign data inside the CRM9.0
- 2HubSpot CRMSmall teams that want a free CRM and Mailchimp email activity on contact timelines8.7
- 3Capsule CRMSmall businesses that want a simple CRM with a free plan and Mailchimp campaign history8.4
- 4CopperGoogle Workspace teams that want fields and tags mirrored between the CRM and Mailchimp8.4
- 5PipedriveSales teams that want deal stages to drive Mailchimp audiences8.4
- 6Less Annoying CRMVery small businesses that want one flat price and basic Mailchimp sync8.3
- 7NutshellB2B teams that want sales stages to control Mailchimp list membership7.9
- 8InsightlyTeams that want campaign metrics in the CRM and scheduled subscriber imports7.8
- 9Salesforce Sales CloudCompanies already on Salesforce that need a bi-directional Mailchimp connector7.7
How the scores work
Each product is rated out of 10 on the same three criteria, then ranked by the weighted total. Scores compare documented features and published prices, not hands-on testing.
- 35%Features
- 35%Ease of use
- 30%Value
No. 1, our pick
Zoho CRMZoho's sales CRM, with a MailChimp extension that syncs contacts, leads, campaigns and subscription status in both directions.
9.0of 10Best for Mailchimp users who want true two-way contact sync plus campaign data inside the CRM
- Features
- 9.3
- Ease of use
- 8.4
- Value
- 9.2
Price
See vendor pricing (USD check pending); free edition for 3 users
We could not confirm a US price yet. Check the Zoho CRM pricing page.
Zoho CRM has the most complete Mailchimp connection we found among mainstream CRMs. Zoho's help page for the MailChimp extension says it supports two-way synchronization, imports contacts into the Contacts and Leads modules based on your mapping, and imports campaigns into the Campaigns module automatically. You pick bulk or selective sync, one way or both ways, and a conflict rule that decides whether the CRM or Mailchimp wins. Subscription status travels in both directions through the Email Opt Out field, and two related lists show campaign and contact activity pulled from Mailchimp in real time. Reps can also add selected leads to a Mailchimp audience and tag from a list view. Mailchimp's own directory lists the Zoho CRM integration as free. The trade-off is setup: there are more settings to get right than with simpler CRMs, and we could not confirm USD prices for paid editions from our location.
Strengths
- +Zoho's help documents a Both Ways sync option for contacts and leads
- +Opt-outs made in either system update the other
- +Free edition covers 3 users, per Zoho's pricing page
Drawbacks
- −USD prices could not be confirmed from our location, so paid plans are marked pending
- −Setup involves several settings: bulk or selective sync, direction, conflict rule and field mapping
- −Scheduled sync options are limited to daily or weekly, per Zoho's help page
- Mailchimp sync direction
- One way or both ways
- Campaign data
- Imported into the Campaigns module
- Free edition
- Yes, up to 3 users
- Install
- Zoho Marketplace or Setup > Marketplace
No. 2
HubSpot CRMFree CRM from HubSpot, with a HubSpot-built Mailchimp Campaign Sync app in its marketplace.
8.7of 10Best for Small teams that want a free CRM and Mailchimp email activity on contact timelines
- Features
- 8.6
- Ease of use
- 9.0
- Value
- 8.6
Price
Free CRM; Starter from $15 per seat per month
Quoted from the HubSpot CRM pricing page on November 11, 2026:
Starter Starts at $15/month per seat*
HubSpot is the easiest place to start if you already send from Mailchimp and want a free CRM next to it. HubSpot builds the Mailchimp Campaign Sync app itself, and its marketplace listing says it syncs HubSpot CRM contacts to Mailchimp and logs Mailchimp sends, opens, clicks and bounces on contact timelines. That activity can then feed HubSpot lists and workflows. The limits matter for this list's angle: HubSpot's help article says the setup only syncs HubSpot to Mailchimp, that data sync is needed for two-way syncing, and that only first name, last name and email address are sent. Historical campaign data is limited to the previous month. Reviews on the listing are mixed, with a 2.9 average from 132 ratings. For many small teams the free CRM and timeline activity are enough, and Starter starts at $15 per seat per month.
Strengths
- +Built and supported by HubSpot rather than a third party
- +Free HubSpot CRM to start
- +Email activity from Mailchimp can trigger HubSpot lists and workflows
Drawbacks
- −HubSpot's help says this setup syncs HubSpot to Mailchimp only; two-way contact sync needs HubSpot's data sync
- −HubSpot's help says only first name, last name and email address are sent
- −The marketplace listing shows a 2.9 average rating from 132 reviews
- Built by
- HubSpot
- Activity synced
- Sends, opens, clicks, bounces
- Installs
- 32K
- Paid tier
- Starter from $15 per seat per month
No. 3
Capsule CRMSimple small business CRM that exports filtered lists to Mailchimp and records campaign activity on contacts.
8.4of 10Best for Small businesses that want a simple CRM with a free plan and Mailchimp campaign history
- Features
- 7.8
- Ease of use
- 8.9
- Value
- 8.4
Price
Free plan for 2 users; Starter from $18 per user per month billed annually
Quoted from the Capsule CRM pricing page on November 11, 2026:
Paid plans are priced per user, per month: Starter $18, Growth $36, Advanced $54 and Ultimate $72 when billed annually
Capsule keeps the Mailchimp link simple. Its integration page says you use Capsule's list filters to build mailing lists that export to Mailchimp, unsubscribe individual contacts from inside Capsule, and add new Mailchimp subscribers as contacts. Capsule also pulls campaign data back in, recording activity against contact records, so a contact's history shows which emails went out. You can connect through the regular integration or a webhook. Pricing is clear: a free plan for up to 2 users and 250 contacts, then Starter at $18 per user per month billed annually. Compared with Zoho CRM or Copper, Capsule does not describe field-level two-way mapping, so it suits teams that segment in the CRM and send in Mailchimp rather than teams that need every field mirrored.
Strengths
- +Free plan for up to 2 users and 250 contacts
- +Campaign activity recorded on contact records
- +Paid plans start at $18 per user per month billed annually
Drawbacks
- −Sync is built around exported lists rather than full field mapping
- −Free plan is capped at 250 contacts
- −Fewer automation options than Zoho CRM or HubSpot
- Free plan
- Up to 2 users and 250 contacts
- Starter
- $18 per user per month, billed annually
- Mailchimp connection
- Integration or webhook
- Free trial
- 14 days
No. 4
CopperGoogle Workspace CRM with a Copper-built two-way Mailchimp integration on Professional and Business plans.
8.4of 10Best for Google Workspace teams that want fields and tags mirrored between the CRM and Mailchimp
- Features
- 9.0
- Ease of use
- 8.6
- Value
- 7.6
Price
Basic from $23 per seat per month paid annually; Mailchimp sync needs Professional ($59)
Quoted from the Copper pricing page on November 11, 2026:
Basic $ 23 $ 29 per seat, per month paid annually
Copper's Mailchimp integration fits this list's angle closely. Copper's integration page says the sync is two-way, adds or removes contacts automatically in both Copper and Mailchimp, and syncs fields and tags 1:1 so you can build segments from CRM data. It also shows audience campaign performance and engagement inside Copper, so reps do not need to open Mailchimp to see who engaged. Setup starts from Settings > Integrations. The catch is the plan: the integration page lists availability on Professional and Business only, and Copper's pricing page shows Professional at $59 per seat per month paid annually with a 15,000 contact limit, against $23 for Basic. Copper is also built around Gmail and Google Workspace, which suits Google teams and matters less to others.
Strengths
- +Two-way sync covers contacts, fields and tags
- +Campaign engagement visible on Copper records
- +Built and supported by Copper
Drawbacks
- −Mailchimp integration is available only on Professional and Business plans
- −Professional costs $59 per seat per month paid annually
- −No free plan
- Mailchimp sync
- 2-way, made by Copper
- Plans with Mailchimp
- Professional and Business
- Professional price
- $59 per seat per month paid annually
- Professional contact limit
- 15,000
No. 5
PipedrivePipeline-focused sales CRM with a free Mailchimp sync app that moves contacts both ways based on triggers.
8.4of 10Best for Sales teams that want deal stages to drive Mailchimp audiences
- Features
- 8.4
- Ease of use
- 8.8
- Value
- 8.0
Price
See vendor pricing (USD check pending)
We could not confirm a US price yet. Check the Pipedrive pricing page.
Pipedrive suits teams whose email marketing follows the sales pipeline. Its Mailchimp sync app, listed in Pipedrive's marketplace as built by Pipedrive and Paragon, syncs contacts in both directions using flows. Mailchimp events such as being added to an audience, matching a segment or receiving a tag can create or update Pipedrive contacts, and a deal reaching a chosen stage or a contact matching a filter can push people into a Mailchimp audience. Field mapping works in both directions. The listing is candid about gaps: campaign engagement data such as opens, clicks and unsubscribes is not available yet, and sync logs are limited. It also says this app will be sunset in early spring 2027 and points users to a new sync. We could not confirm USD seat prices from our location, so pricing is marked pending.
Strengths
- +Two-way contact sync with trigger-based flows
- +Deal stage triggers connect the sales pipeline to email
- +The app itself is listed as free in Pipedrive's marketplace
Drawbacks
- −Campaign engagement data (opens, clicks, unsubscribes) is listed as not yet available
- −The listing says this app will be sunset in early spring 2027 in favor of a new sync
- −USD seat prices could not be confirmed from our location
- Mailchimp app
- Mailchimp sync by Pipedrive & Paragon
- Sync direction
- Both directions
- Campaign engagement
- Not available yet
- App cost
- Free
No. 6
Less Annoying CRMSingle-plan small business CRM that syncs groups to Mailchimp audiences and tags and logs email blasts.
8.3of 10Best for Very small businesses that want one flat price and basic Mailchimp sync
- Features
- 7.4
- Ease of use
- 9.2
- Value
- 8.4
Price
$15 per user per month, one plan
Quoted from the Less Annoying CRM pricing page on November 11, 2026:
$15 per user per month + applicable tax
Less Annoying CRM is a good fit for owners who want their CRM to stay out of the way. Its Mailchimp integration page says it syncs LACRM groups to Mailchimp audiences and tags, and that email blasts sent to those groups through the integration are logged in each contact's history. That covers the most common need: keep a list current from the CRM and see which campaigns a person received. Pricing is a single plan at $15 per user per month plus applicable tax, with a 30-day free trial and no credit card required. The page does not describe pulling new Mailchimp subscribers into the CRM, so it is closer to one-way contact sync with activity logging than to the two-way setups from Zoho CRM, Copper or Pipedrive.
Strengths
- +One flat price with every feature
- +Mailchimp blasts appear in contact history
- +30-day free trial
Drawbacks
- −Sync is group based; the page does not describe Mailchimp to CRM contact creation
- −No free plan
- −Fewer automation features than larger CRMs
- Price
- $15 per user per month
- Mailchimp sync
- Groups to audiences and tags
- Free trial
- 30 days
- Plans
- One
No. 7
NutshellB2B CRM with a native Mailchimp integration that subscribes and unsubscribes contacts based on the sales process.
7.9of 10Best for B2B teams that want sales stages to control Mailchimp list membership
- Features
- 7.0
- Ease of use
- 8.6
- Value
- 8.0
Price
From $13 per user per month
Quoted from the Nutshell pricing page on November 11, 2026:
$13 Per user, per month Save $6/month with annual billing
Nutshell's Mailchimp integration is built for one job: keeping Mailchimp lists in step with the sales process. Its integration page says Nutshell contacts are automatically imported to Mailchimp and subscribed or unsubscribed from campaigns depending on where they are in your sales process, and you set the rules for when leads are added or removed. That is useful for nurture and onboarding sequences. The page does not describe bringing Mailchimp subscribers or engagement back into Nutshell, so it does not meet the two-way bar set by Zoho CRM, Copper or Pipedrive. Nutshell also sells its own email marketing as an alternative to Mailchimp. Pricing starts at $13 per user per month on Foundation, which has a limit of 100 open leads, and there is a 14-day free trial.
Strengths
- +Lowest verified paid starting price on this list at $13 per user per month
- +Sales process rules drive list membership
- +14-day free trial with no credit card required
Drawbacks
- −Nutshell's page describes sync from Nutshell to Mailchimp, not back
- −Foundation plan has a limit of 100 open leads
- −No Mailchimp campaign engagement described in the CRM
- Starting price
- $13 per user per month
- Mailchimp sync
- Nutshell to Mailchimp
- Free trial
- 14 days
- Foundation limit
- 100 open leads
No. 8
InsightlyCRM with project tracking that connects to Mailchimp through Insightly AppConnect.
7.8of 10Best for Teams that want campaign metrics in the CRM and scheduled subscriber imports
- Features
- 8.0
- Ease of use
- 7.8
- Value
- 7.6
Price
Plus from $29 per user per month billed annually
Quoted from the Insightly pricing page on November 11, 2026:
$29 per user / month All prices USD, billed annually
Insightly connects to Mailchimp through AppConnect, its integration and workflow builder. Insightly's Mailchimp page lists three uses: viewing campaign performance such as open rates and click-through rates inside Insightly, moving contacts between Mailchimp and Insightly, and setting up recurring imports of subscribers from a Mailchimp list. Because AppConnect is a general workflow tool, you can map fields and transform data, which gives flexibility but means more setup than a single integration switch. The CRM's Plus plan costs $29 per user per month billed annually in USD, and AppConnect is presented as its own product on the pricing page. Insightly makes most sense for teams that also want its project tracking and are comfortable building a workflow.
Strengths
- +Campaign metrics visible in the Insightly dashboard
- +Scheduled subscriber imports reduce manual work
- +AppConnect can extend the flow with field mapping and transformations
Drawbacks
- −Mailchimp runs through AppConnect, a separate Insightly product, rather than a built-in toggle
- −Plus starts at $29 per user per month billed annually, higher than most picks here
- −More setup than one-click integrations
- Mailchimp connection
- Insightly AppConnect
- Campaign data
- Open rates and click-through rates
- Plus price
- $29 per user per month, billed annually
- AppConnect connectors
- 1000+ apps
No. 9
Salesforce Sales CloudEnterprise CRM that connects to Mailchimp through apps listed in Mailchimp's integrations directory.
7.7of 10Best for Companies already on Salesforce that need a bi-directional Mailchimp connector
- Features
- 8.8
- Ease of use
- 7.2
- Value
- 7.0
Price
Starter Suite from $25 per user per month
Quoted from the Salesforce Sales Cloud pricing page on November 11, 2026:
Starter Suite costs $25 USD per user, per month.
Salesforce makes sense here only if your company already runs on it. Mailchimp's integrations directory lists a Salesforce Integration by Beaufort 12 that offers bi-directional sync, tracks email activity history inside Salesforce, works with any Salesforce object, and lets users unsubscribe contacts or leads with one click. The listing prices the connector from $25 USD per month per Salesforce org. On top of that you pay for Salesforce itself: Starter Suite costs $25 USD per user per month. The depth is real, with reporting and dashboards that can include Mailchimp activity, but the connector is a third-party paid add-on and setup usually needs a Salesforce admin. A small team choosing a CRM for Mailchimp from scratch will get there faster and cheaper with Zoho CRM or HubSpot.
Strengths
- +Mature CRM with deep reporting
- +Mailchimp-listed connector supports any Salesforce object
- +Activity history lands in Salesforce reports
Drawbacks
- −The Mailchimp connector is from a third party and is a paid add-on
- −Total cost is the CRM seat plus the connector
- −More admin work than small business CRMs
- Starting price
- $25 per user per month (Starter Suite)
- Mailchimp connector
- Beaufort 12, third party
- Connector price
- From $25 USD per month per org
- Sync
- Bi-directional
What to check before you buy
Check which direction the sync runs
Two-way means more than it sounds. Zoho CRM, Copper and Pipedrive describe contact sync in both directions, while HubSpot's help says its Mailchimp setup syncs HubSpot to Mailchimp only and Nutshell's page describes Nutshell to Mailchimp. If new Mailchimp subscribers must appear in the CRM, confirm that direction first.
Decide whether you need campaign activity in the CRM
Seeing opens and clicks on a contact helps reps time follow-ups. HubSpot logs sends, opens, clicks and bounces, Zoho CRM imports campaigns, Copper shows campaign engagement and Insightly shows open and click rates. Pipedrive's current app lists engagement data as not yet available.
Find the plan that unlocks the integration
The entry price is not always the Mailchimp price. Copper limits its Mailchimp integration to Professional and Business, and Salesforce's Mailchimp-listed connector from Beaufort 12 adds a fee from $25 per month per org. Zoho CRM's extension is listed as free in Mailchimp's directory, and Pipedrive's sync app is listed as free.
Check how opt-outs and conflicts are handled
Unsubscribes should travel both ways so you never email someone who opted out. Zoho CRM updates opt-out status in both systems and lets you choose whether the CRM or Mailchimp wins a conflict, and Capsule and Salesforce let you unsubscribe contacts from inside the CRM.
Common questions
- What CRM works best with Mailchimp?
- Zoho CRM works best with Mailchimp for most teams, because Zoho's MailChimp extension offers a Both Ways sync for contacts and leads and imports Mailchimp campaigns into the CRM. HubSpot CRM is the best free alternative, with a HubSpot-built app that logs Mailchimp sends, opens, clicks and bounces on contacts.
- Which CRM has two-way sync with Mailchimp?
- Zoho CRM, Copper and Pipedrive all describe two-way contact sync with Mailchimp on their own pages. Copper also syncs fields and tags 1:1 but requires its Professional or Business plan, and Pipedrive's app does not yet bring back opens, clicks or unsubscribes.
- Is there a free CRM that integrates with Mailchimp?
- Yes. HubSpot's free CRM works with HubSpot's Mailchimp Campaign Sync app, Zoho CRM has a free edition for 3 users, and Capsule CRM has a free plan for up to 2 users and 250 contacts; both offer Mailchimp integrations, so check plan availability with the vendor before relying on it.
- Can I see Mailchimp opens and clicks in my CRM?
- Yes, with several CRMs. HubSpot syncs sends, opens, clicks and bounces to contact timelines, Insightly shows open and click-through rates through AppConnect, and Zoho CRM shows campaign activity in related lists pulled from Mailchimp in real time.
- Does HubSpot sync with Mailchimp both ways?
- Not by default. HubSpot's help says its Mailchimp integration syncs HubSpot to Mailchimp only, sends first name, last name and email address, and that HubSpot's data sync is needed for two-way syncing. Mailchimp email activity such as opens and clicks does come back to HubSpot contact records.
- What is the cheapest CRM that works with Mailchimp?
- Nutshell is the cheapest verified paid option at $13 per user per month, and its native integration adds and removes Mailchimp contacts based on the sales process. Less Annoying CRM costs $15 per user per month on one plan and logs Mailchimp blasts in contact histories.
Questions or corrections: editorial@toptooladvisor.com
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